Zoominfo

JULY 12, 2022

Enrichment: Solve missing field issues with more complete data A missing industry code or an incorrect job title can cause major disruptions when you’re trying to segment and route leads to the right person. However, with a robust enrichment process, you can add first, second, and third-party data to your database.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this landscape is AI’s ability to increase efficiency and drive creativity.

Marketing AI 109

Marketing AI Efficiency Creativity Copywriting 109

illumin

APRIL 24, 2024

Some of the most renowned game changers in the industry once again came together to discuss topics that are buzzing the marketing world. He advocates that, for the first time, “the creative creates the reach,” and CPG is the next big shift in transportation. Spring wasn’t the only thing springing to action.

CMO 59

CMO Emarketing Work Management Buzz 59

ClickZ

JANUARY 22, 2021

30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

QuanticMind

JULY 14, 2023

Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!) Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4?

Advertisements 52

Advertisements Advertising Practices Best Practices 52

Martech

SEPTEMBER 14, 2023

The guidelines will be welcomed by advertisers and agencies set to increase RMN ad spend, especially if the industry is more standardized. Compliance with industry standards: Align with best practices as established by MRC, IAB, and other industry bodies. The guidelines will be open for public comment through October 13.

Guidelines 114

Guidelines Advertising Agencies Media Paid Search Agency 114

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. Regardless of your industry, use personalization based on customer behaviors and preferences. Building a testing campaign for Q4 success. Improving for 2024.

Lead Scoring 81

Lead Scoring Lead Ranking Planning Cross-Selling 81

Martech

APRIL 12, 2024

Salesforce Data Cloud Aimed at high-growth companies to enterprise-level organizations across all industries, market segments and geographies. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing AI 98

Martech

OCTOBER 26, 2021

“The core of the shift is really moving from targeting consumers using third-party data to knowing consumers very well,” said Giusy Buonfantino, VP of CPG Industry Solution at Google Cloud, in her MarTech presentation. But they’re also causing marketing teams to shift away from strategies centered on third-party data.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Privacy Paid Search Agency 138

Martech

JANUARY 17, 2024

“Brands that don’t have a lot of first-party data — say, for example, CPG brands — are going to rely on their retail media partners, the Targets and the Walmarts, to get them the reach that they need. In terms of other industries, there are lots of first-party data options available. We know first-party data is the most accurate.”

Advertising Agencies 134

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 134

Buffer

NOVEMBER 12, 2021

Connecting With Industry Leaders They May Otherwise Have Never Met Social media is great for connecting with new people, regardless of where they’re based. “With LinkedIn, I am personally connected to huge CPG founders and people who are running brands I really admire,” she says.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Martech

MARCH 8, 2022

Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. The sample focused on verticals that tend to feature female characters in ads, like CPG and beauty. Processing.Please wait.

Features 91

Features Research Ads Advertising Agencies 91

Martech

AUGUST 4, 2021

Obviously, Aisle is banking on Venmo’s retention rate being higher than the industry average. We’ll stay tuned to see if this service gains traction with more CPG brands. Even digital banking apps only keep 10% of its users a month after download. Various shopping apps range from 5.6%

Creativity 119

Creativity Brand Identity Branding SMS 119

ClickZ

JULY 8, 2020

Whereas retail stores once acted as the middlemen between CPG brands and their customers, this paradigm shift represents an exciting opportunity for non-DTC advertisers to establish direct relationship with their customers. The post The future of martech: what does the industry look like post COVID-19? appeared first on ClickZ.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Martech

NOVEMBER 10, 2023

For huge industries ranging from food, to CPG, to retail, to consumer electronics we will see 33% plus of their budgets move this way over time and those are enormous categories.” The first two revolutions were search and social and this is the beginning of the third, he said.

Acquisitions 105

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 105

Martech

NOVEMBER 9, 2021

He noted that there are specific challenges for CPG brands that have to fuel segmentation and insights with vast amounts of customer data. An external consultant concluded that Reckitt was below industry standards. Doing this at scale has produced a mad scramble for data. What we were doing isn’t consistent,” he stated. “We

Digital Transformation 106

Digital Transformation Conference Marketing Management Segmentation 106

Martech

APRIL 9, 2024

Competition and Markets Authority (CMA) on antitrust issues since 2021 and has collaborated with the IAB Tech Lab industry consortium to refine Privacy Sandbox proposals. We’re excited because this is forcing the industry to adopt practical measurement strategies based around first-party data.” It has worked with the U.K.

Privacy 105

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 105

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Changes in the CPG Industry. The CPG category is becoming more crowded than ever.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

Martech Advisor

FEBRUARY 5, 2020

Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers. Today, food and retail industries, in particular, can be greatly impacted if they adopt an XM platform.

Marketing Management 80

Marketing Management Brand Identity Branding User-Generated Content 80

Choozle

MARCH 15, 2024

When you think of retail media, you probably think of more traditional examples, like branded in-store end caps or coupons and catalogs via direct mail, but modern retail media has evolved significantly with the digital transformation of the industry.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Martech Advisor

JANUARY 29, 2020

Conversely, she also shows how gaining real-time insights into consumer purchasing and behavior can help CPG brands identify missed segments that could lead them to robust growth rather than stagnation -- or worse, losing market share. The way CPG brands approach ever-evolving consumer trends and buying patterns must change.

Trends 56

Trends POS Distribution Barriers 56

ClickZ

OCTOBER 27, 2020

CPG brands can’t always readily access detailed information about who’s buying their products, but they can fill in the gaps with second-party contextual and behavioral data. Today, I see CPG clients achieving deeper customer and conversion insights through second-party data from in-app partners and coupon providers.

Privacy 131

Privacy Advertising Agencies Transparency Mobile Advertising 131

Biznology

MARCH 1, 2020

Complex categories like oil and gas, chemicals, aviation and manufacturing are taking expense out of their selling processes by setting up industry-specific marketplaces. Then look at activity in your industry as a whole. But these giants are only part of the story. How should B2B marketers get in on the action? Review your options.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

ScanmarQED

JULY 1, 2020

If you’ve read our “The Current State of Revenue Management in Food & Beverage Industry” white paper, then you already know a bit about the challenges currently impacting the Consumer Packaged Goods (CPG) industry, and innovative opportunities for the way brands approach maximizing efficiency and profit growth strategy across the industry.

Automation 52

Automation Paper Efficiency Brand Identity 52

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Changes in the CPG Industry. The CPG category is becoming more crowded than ever.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Changes in the CPG Industry. The CPG category is becoming more crowded than ever.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Martech Advisor

FEBRUARY 5, 2020

Lori Mitchell-Keller, SAP Global Manager of Consumer Industries offers her insights on predictive intelligence and how the use of this data can help provide personal experiences for consumers. Today, food and retail industries, in particular, can be greatly impacted if they adopt an XM platform.

Marketing Management 55

Marketing Management Brand Identity Branding User-Generated Content 55

Biznology

MAY 10, 2017

According to a study by Nielsen Catalina Solutions in conjunction with Carusele partner TapInfluence and CPG company WhiteWave Foods , influencer marketing programs perform 16 times better than traditional digital marketing campaigns. Influencers are defined as influential sites and personalities existing in a specific niche or industry.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Martech

JUNE 22, 2022

“In aggregate, Movable Ink did really well – but when you look at the individual companies we work with, or the industries that they’re in, there was a lot of variability. Sharma reflected on the challenges of the past two years. The thinking behind Da Vinci reflects a number of trends in today’s marketplace.

Campaigns 103

Campaigns Work Management Multi-Channel Marketing Management 103

Outgrow

APRIL 24, 2024

Approach to implementing Industry 4.0 leading their Global Manufacturing Practice and Industry 4.0 Enno De Boer: Starting in an industry that is a low-margin industry. What we figured out with the force of the Industrial Revolution, there was nothing such as one place to travel to. initiatives. Enno De Boer: Elon.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Liveintent

DECEMBER 7, 2021

The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Brace yourself — there’s a new buzzword giving programmatic players anxiety about their data strategies: zero-party data. But, don’t fret!

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

LiveRamp

FEBRUARY 15, 2019

Here are three ways different industries can benefit from third-party data: Incorporating third-party data supports weak first-party data. Marketers in the consumer packaged goods (CPG) industry especially feel the pain of these blind spots. Historically, the CPG industry has relied on retail partnerships and third-party data.

Facebook 63

Facebook Optimization Campaigns Correlation 63

Webbiquity

APRIL 6, 2021

The company’s first beachhead is in the tech industry. Over 90% have at least four years of experience within their respective industries. Prior to Kipsu, I’d been with a boutique social media agency where we got to work with some professional sports teams and some big CPG brands. Nearly 60% have over 10 years of experience.

Marketing AI 245

Marketing AI Startups Paid Search Agency B2B Thought Leadership 245

Porch Group Media

NOVEMBER 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. If you have CPG types of products and are more removed from your customers, then it’s more difficult to reach them and communicate with them.

First-Mover Advantage 52

First-Mover Advantage Privacy Network Marketing Verticals 52

QuanticMind

MAY 15, 2023

While quirky destinations like these are fun for townies and tourists alike, creative marketers can also benefit from understanding the significance of such local attractions—especially in today’s industry, which is slowly but surely transitioning toward more privacy-friendly methods of serving tailored messages to consumers. How, exactly?

Privacy 91

Privacy Mobile Advertising Advertising Agencies Guidelines 91

ClearVoice

SEPTEMBER 29, 2020

Millions have been laid off as a result of COVID-19, and certain industries are not coming back any time soon. But other industries — or niches within bigger industries — are thriving like never before. 4 industries that have major content marketing potential. 4 industries that have major content marketing potential.

Content Marketing 119

Content Marketing Advertorials Paid Search Agency Content 119

Martech

AUGUST 4, 2022

I realized women’s stories weren’t being told or prioritized in the industry. There’s a real trend right now of launching products, especially among young women of color, and I’d love to do a newsletter about everything that is happening in the CPG space in the food world.

A/B testing 98

A/B testing Eye-Tracking Outreach Custom Publishing 98