Content Standard

OCTOBER 1, 2018

Marketing history is littered with the bodies of humorous campaigns gone wrong. Personally, I’m waiting for someone to put together a textbook called Brands Misusing Hashtags for Humor. Brands were going to have to find a way to weave humor into their larger brand experience if they wanted to succeed. well, more puns.

Brand Identity 66

Brand Identity Branding Paid Search Agency Television marketing 66

Convince & Convert

OCTOBER 29, 2013

Injecting humor, in this case, is successfully using social to generate awareness for the cause (and to let all of us have a little fun in the mean time). Use Humor and Ridiculousness to Reach Your Audience is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Four Your Information.

Social Media 137

Social Media Skype Paid Search Agency Storytelling 137

illumin

SEPTEMBER 9, 2019

This week we see a few new campaigns rise into the top five of the MVVA chart, many of which use humor to gain consumer attention. In the spot, Illana is on her quest to get a “runner’s high” which takes on more than one meaning in the humorous ad. Campaign Name. Total Views. Google Home. 155,477,496. WATCH NOW.

Ads 60

Ads Video Marketing Privacy Google 60

Crimson Marketing

DECEMBER 14, 2012

Humor is a powerful way to make that initial connection and a great way to deliver results. Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky. In today’s world of information overload how do you stand out in the crowd?

B2B Marketing 100

B2B Marketing B2B Marketing Mix Social Media 100

illumin

FEBRUARY 16, 2021

The post Top Super Bowl 2021: Amazon, Jeep Y Paramount+ Recuerdan Que Más Allá De La Pandemia Existe El Humor appeared first on AcuityAds Inc. Son el centro de atención de millones de personas en las “pequeñas pantallas” de dispositivos móviles, ordenadores, tablets, etc. AcuityAds ha […].

Amazon 52

Amazon Ads Video Marketing Advertisements 52

The Point

JULY 8, 2014

We believe the decision to use humor for this campaign had a significant impact on its success,” commented Gilda Raczkowski, Spear’s Creative Director. We also believed that deprecatory humor would help inspire a connection between the company and its prospects.”.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

SnapApp

AUGUST 4, 2016

People like to laugh, so are you delivering with humorous content? Using Humor to Create Content That Resonates from SnapApp. . So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us.

Content 48

Content Marketing & Strategy Marketing Strategy Paid Search Agency 48

Convince & Convert

JANUARY 6, 2016

Using humor to pull an audience in. In This Episode. The two levels of business storytelling. How to use your business GPS. How to avoid “jargon-monoxide,” or terminology that clouds your story. “Yes, and…” the improvisation tool that will change the dynamics of your storytelling. Quotes From This Episode.

Storytelling 83

Storytelling Business Youtube Consulting 83

Vidyard

OCTOBER 23, 2015

In grade 5, I did a speech on humor. Laughter and humor are universal concepts. A lot of what I spoke about in that speech – back when I thought braces were a status symbol – can still be applied to my job today and using humor in marketing. And according to Weems, “humor is really a natural high”.

Video Marketing 50

Video Marketing Trust Marketing Marketing Activities 50

Convince & Convert

AUGUST 4, 2013

When Funny Becomes Inferno a Cautionary Tale of Social Media Humor Gone Wrong is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Social Media 150

Social Media Media Marketing Management Communities 150

illumin

NOVEMBER 29, 2023

The combination of humor and engaging conversation make this ad stand out from the competition. Funny antics keep it light While the ad’s subject matter could easily get a bit heavy for a candy commercial, the humor of it creates a light and happy mood.

Ads 94

Ads Privacy Advertisements Advertising 94

Leading Results Rambings

JULY 28, 2014

It proves that even municipalities can have a sense of humor in getting their message across. A friend sent me this picture from the park Manitou Springs, Colorado. Does this help keep the park clean? I have no idea, but I would expect so. If nothing else, it makes the message more memorable, and memorable helps create action.

Brand Identity 87

Brand Identity Branding Ad Building Marketing 87

Vidyard

OCTOBER 22, 2014

We’ve put together the key takeaways from Tim’s talk at Ignite, leaving you with 8 ways to make your humor stick in B2B marketing. Make Your Case Sometimes the idea of infusing marketing with humor can make ‘the suits’ a little uneasy. His remedy? ” Just look at the data. Show them results.

B2B Marketing 51

B2B Marketing Planning Generation B2B 51

Integrated B2B

JULY 23, 2013

Rule #5: Never use humor in international B2B contexts. In global marketing circles, there’s been some sort of unwritten (but often stated) law that it’s foolish and even dangerous to use humor when you’re dealing with oh-so-serious B2B marketing messages and more than one culturally cohesive region of the world. Try a little humor.

Paid Search Agency 40

Paid Search Agency B2B Marketing Planning Work Management 40

The Forward Observer

DECEMBER 22, 2023

If you are serious about marketing results – and enjoy a spot of humor along the way – this book is for you. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

Zoominfo

AUGUST 26, 2018

A little bit of humor can go a long way– even in the marketing world. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs. And, believe it or not, humor does more than just relieve stress– it can actually make marketers better at their jobs.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

illumin

FEBRUARY 13, 2024

The ad sprinkles in humor too, giving it a fun and uplifting vibe that keeps audiences engaged. The humor and star power of this ad makes it a fun and creative exploration of just how far an ad can push the boundaries of its medium. Bud Light – Easy Night Out If you had a genie what would you wish for? The key takeaway this year?

Paid Search Agency 105

Paid Search Agency Ads Best Practices Viral Marketing 105

Marketing Insider Group

MARCH 24, 2021

Use Humor to Build Connections. In fact, using humor was exactly what catapulted Mad Men-era ad woman Phyllis Robinson to the top of her game. Quick Takeaways: To give your audience a customized experience, give your content a human face. Build human connections with relatable content using a variety of tactics.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Vidyard

MARCH 19, 2014

This supplier financing company based out of San Francisco has become a video marketing trailblazer by using humor and narrowcasting as techniques to get their marketing noticed. The post Using Humor to Win in B2B: How Taulia Became a Video Marketing Powerhouse appeared first on Vidyard. What’s so different about Taulia?

Narrowcasting 51

Narrowcasting Video Marketing Lead Ranking B2B Marketing 51

DivvyHQ

JULY 14, 2022

They add humor to the conversation and sometimes even have some nuggets of wisdom. Memes fill our social media feeds. They are part of the 21st century’s language. But is using memes in content marketing a good idea? It all depends on how you use them and if it aligns with your brand voice.

Content Marketing 95

Content Marketing Content Social Media Marketing & Strategy 95

Marketing Insider Group

FEBRUARY 14, 2023

Flex your Funny Bone Humor is one of the best ways to showcase your brand’s personality, and with a strong brand personality , relationship and trust building become a whole lot easier. Don’t be afraid to insert wit and humor (maybe even a little bit of snarky marketing ) in your email subject line. Here’s a special gift for you 4.

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Martech

APRIL 10, 2024

Here are some B2B tech brands that are getting it right: HubSpot: HubSpot’s social media presence is a masterclass in infusing humor and personality into B2B marketing. Can you be known for your humor, innovation and commitment to quality? Mailchimp: Mailchimp champions vulnerability and self-deprecation.

Work Management 105

Work Management Marketing Management Product Differentiation 105

B2BMarketing.net

APRIL 9, 2024

We’re bringing that to life in the next wave of this multi-channel campaign with amazing talent, humor, and a bold, new edge aligned with what everyone loves about the Workday brand. We’re excited to show the world how Workday rocks the future of work.”

Campaigns 64

Campaigns Multi-Channel CMO B2B Marketing 64

Webbiquity

JULY 2, 2019

Consider your target audience, i.e. millennials who enjoy pop culture references or middle-aged decision makers who tend to appreciate sophisticated humor, and you’ll be well on your way to beating the competition. So, figure out what’s most important to your prospects, sprinkle in a liberal dose of feline humor, and keep it coming.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

Hubspot

OCTOBER 17, 2015

That's why many people sidestep humor in professional situations entirely -- too risky. Injecting humor into a presentation is simple if you follow the five rules in Duarte's SlideShare below. Injecting humor into a presentation is simple if you follow the five rules in Duarte's SlideShare below. Duarte, Inc.

Rules 28

Rules Hubspot Content Business 28

Heinz Marketing

MAY 29, 2021

Drawing on years of field research and classroom workshops, Jennifer and Naomi explain the theory of humor—what it is, how it works, and why business leaders need it—without totally giving away the punchline. Thank you, Roberta Fusaro , Jennifer Aaker and Naomi Bagdonas , for the humorous insight.

B2B 120

B2B Digital Transformation B2B Sales Customer Satisfaction 120

Contently

JUNE 19, 2018

But when you talk about it the way we do with a sense of humor, and you’ve got cool bears that you can play around with and speak in their sort of bear voice, that’s what makes it fun and sets us apart. Whipple, there was always that kind of sense of humor about the brand. It’s toilet paper. We all do it.

Communities 127

Communities Cross-Selling Paper Twitter 127

illumin

APRIL 9, 2024

When we examine what makes effective linear TV commercials, we look at the characters, the story, and the humor. Many of these marketers need to remember the importance of narrative. Too often streaming ads focus on targeting and forget to tell a story – and yes, you can tell a good story in less than 30 seconds.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105

Convince & Convert

NOVEMBER 2, 2015

Fortunately, humor is a valuable tool —and is certainly very entertaining! The answer: They incorporated humor by using the Benign Violation Theory. Image via the Humor Research Lab. It’s important to use humor sparingly too, so that you don’t take the focus away from the topic you set out to cover.

Television marketing 149

Television marketing Youtube Video Marketing Newsletter 149

Hubspot

AUGUST 31, 2022

They have a sense of humor. In a study conducted by the American Psychological Association, people who were exposed to humorous ads for low-cognition products were vastly more likely to purchase the product. It seems obvious, but people who are enjoyable to be around genuinely have a great sense of humor. They are empathetic.

Paid Search Agency 101

Paid Search Agency Ad Exchange Work Management Studies 101

Stevens & Tate

AUGUST 24, 2023

Another way to add personality to your emails is to use humor. Humor is an excellent icebreaker and can help to establish a rapport with your prospects. By injecting a little humor into your emails, you can create a relaxed and enjoyable experience for your customers.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Martech

FEBRUARY 1, 2024

By all means, be humorous (if you’re comfortable with that) in your presentation. That kind of humor draws people in and increases connection. At this conference, I learned there is something even worse than that: obligatory laughter. A huge number of people in that audience worked for that CEO. It can work even when it’s awkward.

Tips 107

Tips Conference Act-On Rules 107

Confessions of a B2B Marketer

AUGUST 2, 2023

Learn how Travis adds humor and playfulness to B2B content. Discover his creative approach, team insights, and tips for injecting humor into your own content. Don't miss this entertaining and informative episode!

B2B 52

B2B Outreach B2B Sales Linkedin 52

SocialPilot

MARCH 12, 2024

Get a Mac by Apple This series of commercials that debuted in 2006 featured humorous characters, each representing the two computer manufacturers (PC Vs. Apple). The advertisement format was comically aggressive, but also lighthearted and humorous.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Sprout Social

JUNE 21, 2022

Lighthearted humor that teaches viewers something is the perfect combo for views. Fact: humor represents the most effective form of messaging for modern customers. Note how brands like Duolingo have leaned so heavily into humor that almost all of their videos have viral potential. How-to videos.

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

Versium

MAY 3, 2022

” This rather humorous take on a. One of the pioneers in the field of advertising was Leo Burnett. Burnett once said, “When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.”

Advertisements 98

Advertisements Advertising Product Business 98

ClearVoice

SEPTEMBER 1, 2023

This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Use Humor Humor can be a powerful emotional trigger when used appropriately. Injecting humor into your advertising can create positive associations, build likability, and increase memorability.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52