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SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

They separate the two into what they call Narrowcast and Broadcast. Narrowcasting is the sharing of information directly to it’s intended recipient, thereby breaking through all of the clutter. Content Marketing Mobile Marketing broadcasting facebook google mms mobile narrowcasting pinterest sms twitterBroadcasting is the mass public sharing, such as a post or tweet.

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SMS Marketing Potential: Users Check Their Phones 150 Times Per Day [INFOGRAPHIC]

Hubspot

The infographic emphasizes the power of SMS in terms of the concept of "narrowcasting." You can think of narrowcasting as sending more targeted, relevant messages to a smaller group of contacts -- the opposite of broadcasting a general message to a larger audience. Given the ever-increasing rise in mobile adoption, mobile marketing is on the minds of many marketers these days.

Introducing: The Modern Marketer’s Guide to Video

It's All About Revenue

In the detailed guide we walk you through: What the term “narrowcasting” means and how your video strategy will benefit from it. • by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it. But for many marketing organizations it’s difficult to strategize. After all, you’re data driven!). Metrics! The only problem? Why Video Metrics Matter.

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This Week in Content Marketing: Advertising and Content Marketing Are Different?

Junta 42

Robert and I agree this approach has a lot of potential for “narrowcasting” specialized channels based on an audience’s specific interests. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Next, we take a closer look at influencer marketing, which often doesn’t deliver on its wild promises and is hard for big companies to manage. teens.

Join the Google+ Revolution Now

Blue Focus Marketing

Google+ Circles: this just may be the killer feature of G+ that enables you to narrowcast messages for different groups. By the end of 2012, analysts predict that Google+ will reach 400 million users. In its first 88 days the social platform’s growth rate outpaced Facebook and every other social network. Open a Google+ account and try it out. Helpful Links to More Information.

Building Your Brand With Google+

Blue Focus Marketing

No platform makes narrowcasting as easy and part of the experience as Google+. Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of engagement opportunities it offers.

It’s the Marketer’s Job to Create Tension: An Interview with Jeffrey Hayzlett

It's All About Revenue

But if you really want to look at what’s going to be the most disruptive force for marketers, it’s still how we’ve moved from broadcast to narrowcast to segments, and more specifically, to segments of one. by Jesse Noyes | Tweet this Jeffrey Hayzlett knows his marketing. The best-selling author, former CMO and keynote speaker at the upcoming Eloqua Experience conference. Hayzlett knows marketers face challenges, but his edgy argument: What’s new about that? He took some time to answer my questions about the key challenges, opportunities and mandates modern marketers face.

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting. the quantified return on investment (ROI) from social marketing efforts.

Why Facebook Should be an Essential Ingredient in Your Marketing Strategy

Social Media B2B

A Facebook wall is a narrowcast medium. The following is a summary of the session Why Facebook Should be an Essential Ingredient in Your Marketing Strategy at the MarketingProfs Digital Marketing Forum: Moderator: Aaron Strout (AS), VP, Powered. Speakers: Kyle Flaherty (KF), Director of Marketing, BreakingPoint Systems. Adam Brown (AB), Director of Social Media, Dell. Frank Eliason (FE), Senior Vice President of Social Media, Citi. Ekaterina Walter (EW), Social Media Center of Excellence Strategist, Intel. EW: Why Facebook? Facebook is your home page for the social web. within Dell.

Friending 2.0

Manhattan Marketing Maven

Yet with easy sort comes the burden of narrowcasting versus broadcasting; being aware and conscious in the moment who needs to know, hear or see what you are doing or thinking.  The non-reciprocal easy-to-use friend finder and sorter introduced on Google+ calls the question on the proper protocol for friending. It probably takes friending into a new space by forcing us to look at our lists and reevaluate who we want to be friends with and what we expect from social media relationships. On Facebook you are friends because each party agrees to follow each other. Will we be insulted?

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting. The more independent the content, the more credible it is. Powered by Blogge

Redefining the Role of the CMO

Buzz Marketing for Technology

Jeff – Moving the business model from broadcast to a narrowcast model. Highlights of a Panel at the Media Convergence Forum featuring: Jeff Hayzlett – Chief Business Development Officer, Eastman Kodak Russ Klein – President Global Marketing Strategy, Burger King Nicholas Utton – CMO, E-Trade Financial Role of the CMO faces evolution and reinvention unlike any of the peers of the CMO.

Why Social Media Really Matters

Customer Experience Matrix

database marketing, or, more poetically, narrowcasting. Summary: marketing has shifted steadily over time from passive to active consumer engagement. Social media is the latest stage in this evolution. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. Of all that research I mentioned last week , two pairs of facts stood out. The other disparity was that search accounts for 5% of online time but 60% of online ad spending. Today it is represented primarily by television. authority.

Building Your Brand With Google+

Blue Focus Marketing

No platform makes narrowcasting as easy and part of the experience as Google+. Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated platform for small business. The brilliance of Google+ lies in the variety of engagement opportunities it offers.

A Platform for Syndicating B2B Content to Partners

Savvy B2B Marketing

However, our system is more sophisticated in that it can syndicate all content types over various channels, such as Web sites, online stores, narrowcasting, email, and mobile phones, to name a few. I've written before about white-paper syndication options for B2B marketers. What prompted you to develop a syndication platform geared for the B2B supply chain? Or we can do it for them.