Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JUNE 12, 2023

Image Source Key Takeaways: Remarkable content helps people and moves them to action. Simply put, remarkable work is above average and worth taking note of. Outstanding work stems from consistency, following a proven pattern, and refining that system. Provide people with what they expect from you to help them fill their needs.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Webbiquity

JUNE 28, 2022

Business purchasing decision makers are primarily concerned about what you can do to help their company operate more efficiently or grow faster. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. Have you worked with local or national celebrities?

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Paul Gillin

OCTOBER 3, 2013

I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. BtoB Magazine to Become Part of Advertising Age.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

ViewPoint

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). Inbound drives organic engagement and attracts leads, while outbound helps you target specific prospects more accurately. Maybe I was just sensitive. So, which is the ultimate approach?

Cold Calling 470

Cold Calling B2B Marketing PointClear B2B 470

Martech

AUGUST 4, 2022

“I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. I was learning about all these incredible women and I wanted to help tell their stories. I was learning about all these incredible women and I wanted to help tell their stories.

A/B testing 116

A/B testing Eye-Tracking Outreach Custom Publishing 116

Martech

JULY 27, 2022

Imagine Robert Williams, our leading man and swing dance aficionado, interacts with Ella, publisher of (the fictitious, I believe) Ella’s Swing Dance Magazine. Robert meets Ella on his commute to work. She tells him he ought to read her magazine. Ella has a few copies of her magazine, and Robert takes one home.

Ideal Customer Profiles 112

Ideal Customer Profiles Profiling Newsletter Paid Search Agency 112

Zoominfo

APRIL 13, 2022

The CEOs of both merging companies had told an industry magazine that cost-cutting would be a top priority for the newly formed organization, so my presentation was focused on highlighting this part of the solution. 2 issue that will influence the success of a company, right after the economy.

Top of Funnel 130

Top of Funnel Paid Search Agency Work Management Marketing Management 130

KEO Marketing

APRIL 7, 2015

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. In the article, Sheila points out that local companies must work hard to interest skilled technical professionals who might otherwise gravitate toward Silicon Valley or other leading tech hubs.

Features 48

Features Paid Search Agency Social Media Communities 48

Webbiquity

JANUARY 11, 2022

Useful content helps draw in customers, demonstrates your team’s knowledge, shows which segments your company serves, and provides value to visitors before they commit to a purchase. Visitor behavior data can help B2B businesses improve every aspect of their UX design. Eleanor Hecks is editor-in-chief at Designerly Magazine.

Design 269

Design Paid Search Agency Companies B2B 269

Martech

JULY 27, 2023

Phuzion already works with major British retailers including Sainsbury’s, Marks & Spencer and Very, integrating into retailer apps or via the mobile web. The post Criteo to use image recognition to help connect online and offline channels appeared first on MarTech. No changes to the hard copy creative are needed.

Advertising Channels 98

Advertising Channels Work Management eCommerce Paid Search Agency 98

SmartBrief - Marketing

MARCH 22, 2024

This article from Pew Research from last year analyzed workers and notes that mostly, “if AI can either perform their most important activities entirely or help with them,” that’s a job that is in danger of being performed by AI. “AI And, AI might even help figure out what that future might be. The headline seemed misleading (aha!

Marketing AI 91

Marketing AI Copywriting Creativity CAN-SPAM 91

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. Most of what used to work 5 years ago, 3 years ago, and even 12 months ago isn’t viable anymore. Focusing less on product promotion, and more on helping people. If this breakdown looks like more work, it’s because it is. Building links.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Contently

MARCH 25, 2021

It reads like the title of an award-winning magazine feature. When Paul Campillo, head of brand and communications, was working on a story about chatbots, he wanted to insert one so readers could ask it questions about the article. They could relate to our challenges and follow each step as we worked to overcome them.

Press 188

Press Product Case Study Case Studies 188

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1. Fair pay, time mastery, and the ability to work from anywhere are becoming must-haves to attract the best talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

JANUARY 5, 2022

Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . That Will Never Work , by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix. It’s fully satisfying to me, helping companies figure it out, to improve their strategies and processes.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” ” Secondly, those who had done work with brands were confident, adamant even, that content marketing could be rigorous, accurate, and intellectually stimulating.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Contently

JUNE 19, 2019

We wanted to change media and marketing by helping others produce high-quality content. They’ll break down parts of Contently’s process to see how we can improve, covering key items such as as rate transparency, increasing working opportunities, and how clients respond to pitches. Poornima Apte. Lana Bandoim.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Adobe Experience Cloud Blog

MARCH 20, 2019

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. Because my misspelling showed up everywhere.

Privacy Policies 134

Privacy Policies Ad Exchange Paid Search Agency Privacy 134

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Jul 15th, 2022. But how can you use LinkedIn to help grow your business? Question 1: What are the best ways to post so that the LinkedIn algorithm will work in your favor? This will help your content show up to your target audience.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? In my experience, you don’t necessarily have to have written for that audience before, but it does help. That helps us to understand our audiences, what they care about, and their behavior more than ever, particularly in digital.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Biznology

JUNE 16, 2020

An educational genre of tweets is brands posting their statement of support, and then getting retweeted by former employees or the general public with long and believable stories of mistreatment while they worked there. A few actions that can really help you put your money where your mouth is: Put your money where your mouth is.

Act-On 190

Act-On PR Communities Education 190

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. To help you maximize the impact of your brand ambassadors, it’s vital to understand who they are, where they come from and how to best leverage their partnership for business growth. #1:

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Martech

JULY 27, 2023

It was print graphic design — like a daily newspaper, a weekly magazine, a catalog. It was really fast-paced, high-value work, so a lot of tight deadlines, a lot of content management, use of templates, approval processes. I had client-facing roles to start with, so helping clients with their marketing operations and marketing tech.

Marketing Automation Services 98

Marketing Automation Services Advertising Agencies Work Management Hubspot 98

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on Mar 1st, 2023. To help you along the road to success, I’ve put together a quick list of the top five pages every site needs to have to be effective, as well as a few ways to improve their performance. Next, talk about the people who work at your firm.

Marketing Websites 52

Marketing Websites FAQ Work Management Marketing Management 52

Trade Press Services

FEBRUARY 19, 2024

Additionally, applicants must convince officials that they will continue to work in their field and that their work will substantially benefit the United States. Getting published can help boost a brand’s visibility, credibility and reputation. Speaking engagements can also help establish enduring business relationships.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 1st, 2021. This should be clear and concise by answering the following: Who do you help, how do you help them, and what makes your services different? Comments, reactions and reshares all help measure the popularity of your post.

Linkedin 52

Linkedin Ideal Customer Profiles Opinions Profiling 52

ClearVoice

SEPTEMBER 14, 2022

We all have ads we remember throughout our lifetime, and the better ones help define a brand for decades. While celebrity endorsements and big budgets can help boost the signal, it would all be for nothing without clever ad copy. From print magazines to Twitter threads, these brands made waves with their excellent use of words.

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Champion Communications

FEBRUARY 13, 2023

Last month, our clients covered a wide range of topics from the importance of hybrid working to how to survive the recession from a supply chain standpoint. Toby Alcock, CTO of Logicalis, outlines the future of hybrid IT solutions as well as his guidance for implementing cloud technologies in Mobile Magazine.

Work Management 62

Work Management Marketing Management Multi-Channel Amazon 62

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. This data then helps to create the messaging that HP delivers in their marketing.

Webinar Metrics 48

Webinar Metrics Work Management B2B Marketing & Strategy 48

FMG Suite

APRIL 25, 2024

This article was first featured in Financial Advisor Magazine on May 24th, 2022. One way to avoid that is to have someone else do it: You can work with one of the many firms that create client content, and that will customize it for your audience. All of this can be done without much additional work. Reference a checklist.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Oktopost

FEBRUARY 10, 2022

As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine. Help us get the word out! Catch all episodes here. Like What You Heard?

Communities 116

Communities Transparency B2B Click Rate 116

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. Whether you’re looking to make the right hire or switch careers, it’s helpful to know what you need to thrive in each specialty. “Aren’t writers just writers?” My colleague wasn’t convinced.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. It aligns with what your company—and the people who work there—are most passionate about.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

SmartBug Media

JULY 28, 2021

Let’s examine some examples of how PR and inbound marketing have worked together to build brand awareness, accelerate growth, and help businesses reach their goals. Having your article or company’s name published where millions of people can see it helps drive brand awareness and, when linked to your site, increases traffic.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Hubspot

MAY 31, 2016

So take a look, find the tutorials that are best suited for you, and use them to learn some helpful new tips and tricks. Tips in this video include removing blemishes in photos, working with Photoshop’s layers, cropping, editing image colors, removing parts of an image, and more. Time: 46 min. and using clipping masks. Time: 5 min.

Design 28

Design Tips Creativity Video Marketing 28

Oktopost

DECEMBER 8, 2021

Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. Help us get the word out! Episode Summary.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109