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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Begin by collecting data from each of your communication channels, which may include: Social media: Most social media platforms have built-in tools for tracking metrics, such as engagement rates, follower growth, and post reach. Reviews: Encourage customers to leave reviews on your website and other public platforms like Yelp or Google.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Squigl is a learning (and marketing) tool that uses AI to help create animated videos in minutes.

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3 Ways to Start Earning Links

Act-On

And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. We’re here to share our three favorite strategies to help you earn links and stay on the good side of Google. Link building. They say it’s important for SEO, but is it really ? What’s the difference? No worries!

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Mention “web analytics” and most marketers think immediately of Google Analytics. While Mint and Open Web Analytics offer capabilities similar to Google Analytics, most designed to supplement and extend the capabilities of Google’s offering rather than replace it. Google Analytics is nearly universal.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

Though if you Google it, you’ll get 3.1 There were a total of 16 responses, only three of which went beyond a basic “like.” ” Based on 20,410 followers, that’s a 0.078% response rate. (Why not, you’re looking at it!). 4/20 Money can’t buy happiness. billion results. What happened?

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Why Do I Need an SMS Strategy as Part of My Retention Marketing?

SmartBug Media

SMS is one of the most ideal channels for e-commerce because all other channels, such as social media, advertising on social media, and advertising on Google Shopping, are over-saturated and highly competitive. Although email has similarities, the interaction rate and response rate for SMS far exceeds that of email.

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Using Slack for Internal Communication: How to Leverage the Application for Maximum Results

Trade Press Services

All of this occurs in one organized space that can integrate with other tools including Outlook, Google Drive, and Microsoft Teams. Application integration: Slack has built-in integration with many other commonly used workplace applications such as Google Drive , Trello , Dropbox and ZenDesk.