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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Does your company engage in charitable giving? Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving. Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving.

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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

One solution is to give consumers more choice and control over the ad-related content they see. First-party data is highly valuable because it gives you an insider picture on how users are moving across your sites. Based on the answers they give, consumers can then receive more suitable and individualized content.

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Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Give your stakeholders a process to follow when providing feedback so your writer doesn’t have to guess when they will receive the final revision rounds.

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Giving Tuesday: The Humanity Behind Corporate Giving and Holiday Marketing

Salesforce Marketing Cloud

If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday , it’s time to create one. Celebrated the first Tuesday after Thanksgiving (November 30, 2021), Giving Tuesday has emerged as a date in the holiday calendar as pivotal as Black Friday and Cyber Monday. What is Giving Tuesday?

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These Top Financial Services Marketing Trends Will Help You Stay Competitive

Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era. Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base.

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Google gives advertisers new generative AI tools for the holidays

Martech

The post Google gives advertisers new generative AI tools for the holidays appeared first on MarTech. This feature allows users to visualize how clothing looks on real models, with a selection of 40 models representing diverse characteristics such as skin tone, body shape, height, and size. Get MarTech! In your inbox.

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Give your customers and teammates a clearer explanation with video messaging

Biznology

The sweet spot for video messaging is when talking through a concept or a process with visuals is the most efficient way to give the viewer an Aha moment. The post Give your customers and teammates a clearer explanation with video messaging appeared first on Biznology. The format can be quite informal and personal, like video chat.

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Lead Generation Checklist to Get Better Results Now

This checklist gives you an easy way to focus on the most critical tasks to get better results now. You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure.

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Lead Generation Checklist

This lead generation checklist will help you better manage your leads and give you the best chance of success. You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. Download the checklist today!

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The 7-Step Guide to Sales Acceleration for B2B Marketers

Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue. Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue?

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Contact vs. Company Intent Signal Data

This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs.

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Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. But there are some important things to consider when adopting a whole new tool. What’s in the eBook: Assessing your use cases. Your definitive CWM checklist.

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Best Practices for Selling to Government Agencies

MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. However, there are key differences between selling to a customer or business and selling to the government.

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10 Sales Leaders Share their Strategies for Writing Winning Proposals

Each contains actionable strategies to give you a serious leg up on the competition. PandaDoc asked 10 high-profile B2B sales leaders from companies like G2 Crowd and Sales Hacker how to get it right. Their insights into how to write a winning sales proposal come from years of experience (and trial and error).

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The Secret to Building Successful Digital Sales Programs in 2022 and Beyond

Speaker: Jordi Gili, International Speaker, Managing Director at Execus, Professor Geneva Business School

As we kick off 2022, companies are giving more attention to their Digital/Social Sales Programs. While companies are enabling their sales professionals with coaching and a variety of digital tools to connect with potential customers, they're experiencing fluctuating KPIs.