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How to Build Trust with B2B Buyers in Today’s Digital Marketing Environment

KoMarketing Associates

How do B2B marketers build trust in today’s digital marketing environment? . Company addresses (and Google My Business listings), phone numbers, and applicable contact forms. Here are several ways and ideas organizations can start building trust right now with prospective buyers and their existing customers.

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10 B2B Marketing Presentations to Favorite on Slideshare

KoMarketing Associates

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. They all provide important information for learning and development in today’s B2B marketing environment. Moz’s Surviving Google: SEO in 2020. Surviving Google: SEO in 2020 from Peter “Dr.

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Pro Speakers on How to Give a Perfect Keynote Presentation

Hubspot

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

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The 22 Best Virtual Event Platforms

Webbiquity

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Attendees can move in and out of rooms just like an in-person event. Image credit: Teooh. Pricing: free (!). Total reviews: 100. Average user rating: 9.20. Pricing: starts at $25,000.

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Current trends in marketing and data have deep roots

Martech

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. But that provides fast developing tools for marketers to negotiate our present environment. That was around mid-March 2020. No surprise there.

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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

Brands across industries incorporated it into their customer experiences — think VR house tours on real estate web listings, AR-powered virtual dressing rooms where people can “try on” clothes before they buy them, and 3D views of just about any location in the world from Google Maps. The result? Healthcare.

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Help Your Employees Feel Safe And Unleash the Power of Employee Activation

Marketing Insider Group

Employees are motivated to succeed not only for personal interests but because everyone is vested in working toward a larger common goal. A positive, supportive work environment. It’s an idea developed by Dr. Amy Edmondson, a Harvard professor, and it’s something that company culture giants like Google have been using for years.