Sat.Apr 21, 2012 - Fri.Apr 27, 2012

Trending Sources

Too Much Crappy Social Media Content!

Digital B2B Marketing

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit). The Oversharing Trap Oversharing generally starts with a reasonable purpose: share valuable content in order to serve and grow an audience.

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe. It summarizes all of the activities that happen online in 60 seconds. It just seemed easier.

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Gartner: the Growing Role of the Social Customer Experience

Conversionation

Providing great customer experiences and optimizing touchpoints in a consistent way equals successful marketing. It’s as simple as that. We are shifting to a more customer-centric marketing view. In the age of the connected and empowered consumer, providing relevant information and engaging in a mutually valuable way, is a must. The result of doing so is ROI. Guess why? Indeed, social.

The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. Copy - over and out? The result?

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

More Trending

Using Klout and social scoring for sales and marketing teams

grow - Practical Marketing Solutions

One of the things I have been interested in is examining practical applications of Klout and social scoring to an internal enterprise. If you are unclear about social scoring systems and what they attempt to measure, it might be useful to start with this blog post about Why Klout Matters. began with an overview of the basics behind these systems and what we can really learn from them.

The Most Important Words In Social Media

B2B Marketing Insider

“ I can no other answer make, but, thanks, and thanks. ”  ~  William Shakespeare. And so I offer up to you that the most important words in social media are “thank you!” ” They may be the most important words in, well, the history of words. But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important.

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Teleprospecting: When cutting response time is a priority (and when it’s not)

B2B Lead Generation Blog

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence. Even research published in the Harvard Business Review says you’re almost seven times more likely to qualify a lead if you respond by phone within five minutes than if you respond an hour later. The results were surprising, as you’ll see in a moment. Absolutely not.

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. However, to engage with engineers and address their needs (WIIFM), your marketing content needs to have a different flavor of storytelling. know it’s Emerson again.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

What the $200 Million Tweet Can Teach You About Personal Influence

grow - Practical Marketing Solutions

Is this the new face of power and influence? By Contributing {grow} Columnist Stanford Smith. I’ve been thinking about what makes a person influential. Can it come from a single tweet? The other day, I saw an infographic that plotted the hockey stick growth of Draw Something. The addictive Pictionary-like app was released on Feb 6th 2012 and was slowly growing without much fanfare. Think about it.

Pinterest: 3 Reasons To Take Note

Writing on the Web

Even if you’ve never been on Pinterest , you’ve probably heard of it—this hot social network is drawing attention everywhere, from newspapers and magazines to television and political campaigns. Since beginning just a few years ago, it has become the fastest website in history to hit 10 million visitors a month—buoyed to success by loyal fans who spend hours on the network each day. So what’s all the fuss about? What is this latest social craze? Why does it matter? 1. Pinterest Is Visual Bookmarking. all through pictures that link back to their original sources. Pinterest Is a Community.

Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline

NuSpark

Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Below is our joint press release.  If you’re a marketing executive, call me, and I’ll bring Frank in. Why the alignment?  From there, the Marseli services take over.  610) 604-0639.

Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus. Bloggers Nor has anyone ever lost public office thereby” and “Nobody ever went broke underestimating the taste of the American public.” And you need to be obsessed with it.  Primum non nocere.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The wrong place for a Twitter feed

grow - Practical Marketing Solutions

I would guess at least 50 percent of the websites and blogs I come across feature a widget displaying a real-time Twitter feed. think this is a mistake and I strongly caution my clients against doing it. Here’s why. Done correctly, Twitter is lively, personal and human.  If you display your Twitter feed on your website, you’re displaying one side of a two-sided conversation.

Savvy Week in Review: April 27

Savvy B2B Marketing

TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. We hope you enjoy them and then go unplug for the weekend - spring is coming into full swing all over the place and you ought to go out and have some fun in it. Happy reading & see you next week! Are You Worthy of Social Media?

B2B Sales and Marketing Integration

Digital B2B Marketing

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing. As always, the #B2Bchat participants shared a range of perspectives from both sales and marketing experiences. Follow @B2B_chat for announcements of the topic each week.

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Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment. But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. I get it. magazine. So, I see.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Why You Need Social Media, Even if Your Customers Don’t

Sazbean

Well, here’s the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn’t on LinkedIn? Are there B2C companies without potential customers on Facebook? guess it’s possible , but it certainly won’t stay that way for long. 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012. News & Notes

Cold Calling Sucks, So Have Some Fun With It!

Sales Prospecting Perspectives

People that haven’t done it have no idea. Unless you have sat at a phone all day and pounded out dial after dial taking beatings all day long, you do not know how mentally taxing it can be to cold call. You get sworn at, hung up on, chastised and some people even have the nerve to tell you how you should have cold called them in order to get them to talk to you…which they won’t… and then they hang up on you. have often likened it to walking into a mall and asking people what color their undergarments are. That one person is your win for the day.

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em? Sh*t People Say (Various Sources). Funny even if you’re not seeing them for the first time.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing. Familiarity Breeds Intent. The tools made it easy to find information and expertise by consulting friends. Critical Success Factors.

Affiliate Marketing Tips part 3 – Future of Publishing

Sazbean

Sazbean is proud to bring you the final part in the Future of Publishing series on affiliate marketing (next week’s episode will be on a different topic). In this episode, Oliver Roup focuses on an advanced topic that challenges the advertising side of affiliate marketing: Affiliate fraud. Oliver and the panel explore how to identify fraud, how to extinguish it, and how to mitigate damages.

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles analytics bounce rate

3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

It's All About Revenue

by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives. Like some sort of twisted Pavlovian experiment with leads, we’ve conditioned them to sit at different ends of the demand generation funnel, looking at it through different lenses and taking action in different ways to achieve the same goal. when you say the words, “lead generation.” Metrics. Definitions.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

Content Strategy Ain’t Just For Large Companies

B2B Marketing Insider

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. talked about how every business needs a content strategy – it is not just for large companies. also answer the question of whether content marketing is just another term for marketing. The answer is yes and no. Does Every Company Need A Content Strategy? Photo Source.

How to Create Google+ Posts That Get Read, +1ed, and Re-Shared

WindMill Networking

Content marketing is all the rage these days. The ” content” in content marketing might be blog posts, videos, slide shows, white papers, podcasts, ebooks–anything that can be read, viewed, or listened to by others. But why do it, and how is it “marketing”? Develop loyal followers who will come back for more of what you have to offer. Add images or videos.

Want to Improve Profits Quickly? Reduce Sales Discounts

Fearless Competitor

Reducing Sales Discounts delivers a major lift to the company’s profile and market valuation. Want to work on something this week that will make a big difference to the profits and market cap of your firm? Take a close look at Sales Discounts. Reduce those discounts and your profits will soar. If you are a CEO, CFO, investor or VP of Sales, this is important to you. What do you think?

The Death of Creativity in Writing

Savvy B2B Marketing

This week my kids are on spring vacation from school. One of my sons, who had done poorly on the writing essay portion of. the SATs, along with two of his buddies, will be taking a class I am teaching on how to write an essay for the test. The SAT does not ask you to be creative; instead it asks you to follow a format. It wants to see if you can follow rules. · Example 1. · Example 2.

The B2B Marketer's Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth.