Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention. The phrase “B2B Email: Only As Good As the Inbox It Lands In” underscores this critical aspect of email marketing.

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B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s le

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Strategic-IC

AUGUST 23, 2023

In a survey 1 of more than 20,000 B2B buyers, trust was listed as the most important brand attribute. We know that B2B companies that win the trust of their customers experience increased engagement, loyalty, and advocacy. What’s more, those customers that trust you will buy more from you, renew, and recommend you to others. As Stephen Covey, author of ‘The Seven Habits of Highly Effective People’, said so succinctly: “Trust is the one thing that changes everything.

Account Based Marketing 62

Account Based Marketing ABM Ad Building Marketing Proposals 62

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

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Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

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Webinar Metrics

Roketto

AUGUST 23, 2023

Personalized customer engagement is essential for enticing customers to purchase your products. One effective way of engaging with customers quickly and offering personalized messages at the same time is through SMS (text messaging).

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SMS eCommerce Tips Purchase 83

The Daily Egg

AUGUST 23, 2023

When you think about creating and hosting a website, “easy” is rarely the first word that comes to mind. However, if you’ve. The post Tiiny Host Review appeared first on The Daily Egg.

Marketing Websites 97

Marketing Websites 97

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it? Instagram is the most popular online marketplace 10 Instagram Ad Examples Instagram image ad examples Instagram video ad examples Instagram Story ad examples Instagram carousel ad exa

Creativity 95

Creativity Examples Ads Advertisements 95

Heinz Marketing

AUGUST 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s fast-changing digital landscape, a strong online presence has become more important than ever. With the rise of AI and intensified competition across industries, your website serves as the first impression of your brand and a launchpad for success. Strengthening your digital presence not only increases credibility and effectiveness, but also mitigates the risk of falling behind.

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Marketing Websites Digital Transformation Eye-Tracking Advertising Agencies 93

Rev

AUGUST 23, 2023

Successful companies grow fast by moving users swiftly through their pipeline. In an ever-evolving market, this requires frequent fresh approaches to revenue generation. One method of supercharging growth (and used to success by companies like Slack and Candidly) is product-led growth (PLG). And with the impact of PLG on user adoption, customer satisfaction and revenue growth, it’s no wonder the B2B tech world lapping it up.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 23, 2023

Google wants to revamp its search results page again. It plans to deliver an even more seamless multifaceted experience to diminish the need to click. Follow these tips to help your content be part of those results.

Optimization 87

Optimization Generation Content Tips 87

Martech

AUGUST 23, 2023

Current predictions have 2023 global holiday online sales set to reach around $1.2 trillion compared with $1.14 trillion in 2022 — essentially a flat trend. Retailers are recommended to consider timely discounts, friendly return policies and the use of AI to drive personalized service, promotions and commerce experiences. The statistics, from the Salesforce Shopping Index, are based on an analysis of more than 1.5 billion visitors to sites using Salesforce’s Customer 360 suite, including a

Marketing AI 85

Marketing AI Forecasting Statistics Analysis 85

CopyBlogger

AUGUST 23, 2023

Many aspiring freelance writers become discouraged after applying to hundreds of jobs on job boards and receiving zero responses. The. Continue Reading The post How to Find Freelance Writing Jobs: Methods That Work in 2023 appeared first on Copyblogger.

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Martech

AUGUST 23, 2023

Developing a solid strategy will help your organization use new ABM technology effectively. In fact, strategy should come first. The technology piece comes at the end of that strategy. “If ABM tech should be the last step of your strategy, what do ABM organizations need to do to get greater returns on their investment?” asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference.

Account Based Marketing 83

Account Based Marketing ABM ROI Top of Funnel 83

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Social Media

DivvyHQ

AUGUST 23, 2023

What's the purpose of your blog content? For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Ahrefs

AUGUST 23, 2023

This article doesn’t list every traffic strategy; it only lists the ones that are proven to work. Let’s get to it.

Traffic 100

Traffic Marketing Websites Statistics SEO 100

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? The answer lies in the data behind it. Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Whether you’re a seasoned marketer or a business owner looking to dive into the world of content, understanding the latest trends and numbers is crucial.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

flux.la

AUGUST 23, 2023

Holly Margl is a renowned coach, coach mentor, and trainer who has made significant contributions to the field of transformational coaching. With expertise in grief, trauma, and the Enneagram, Holly’s work empowers individuals to navigate challenging life experiences, develop self-awareness, and achieve personal growth. This article delves into Holly Margl’s background, the services offered, and her unique perspectives on coaching conversations.

Education 75

Education Training Fulfillment Course 75

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Versium

AUGUST 23, 2023

In the ever-evolving world of digital marketing, the use of third-party cookies has been a popular tool for advertisers to track user behavior and deliver personalized advertisements. However, recent changes in consumer privacy preferences and regulatory initiatives have paved the way for the rise of “cookieless” marketing. In this article, we’ll explore the differences between third-party cookie.

Trust Marketing 75

Trust Marketing Privacy Advertisements Advertising 75

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s le

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Spiralytics

AUGUST 23, 2023

Creating helpful content is only half of the journey when it comes to optimizing your website for search. You also have to make sure that your content is organized and tagged properly so that search engines can properly read it. This is where schema markup comes in. Schema markup is all about tagging your content to help search engines better interpret the context of a web page, allowing them to rank your content appropriately on the results page.

SEO 62

SEO Practices SERP Lead Scoring 62

Parse.ly

AUGUST 23, 2023

There’s a lot to unpack with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). While GA4 boasts … The post 3 Main Problems With GA4 and How to Avoid Them appeared first on Parse.ly.

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Analytics Google Traffic Conversion 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Confessions of a B2B Marketer

AUGUST 23, 2023

Who: The A Method for Hiring KlientBoost's website Follow Jonathan on LinkedIn Check out our awesome sponsor Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Cho

Outreach 52

Outreach Linkedin B2B Sales Hubspot 52

SmartBrief - Marketing

AUGUST 23, 2023

In a world where visual media is killing the radio, podcasts have emerged to save it. Radio and podcast PR are essential to cut through the noise and provide a direct line to engaged audiences. Whether you’re an expert in your field or someone with a compelling story to tell, the power of radio and podcasts lies in their ability to amplify your message.

PR 52

PR Public Relations Broadcasting Case Study 52

SalesIntel

AUGUST 23, 2023

In digital marketing, a key decision businesses face is whether to build their own email list over time or buy one. Both approaches have their merits, but determining the best strategy for your company requires careful consideration of the pros and cons. In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process.

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Buy Email Marketing Ad Building Ethics 52

SmartBrief - Marketing

AUGUST 23, 2023

This post is sponsored by Adobe. Generative AI is intrinsically related to the future of digital work. With technological advancements, small and medium-sized businesses (SMBs) can become faster and smarter as they modernize how they work. Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency.

Marketing AI 52

Marketing AI Small Business Marketing Generation Work Management 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Benchmark Email

AUGUST 23, 2023

Great workplace culture is more than happy hours and free pizza. It focuses on innovation, career development, and, most importantly, employee engagement. The Great Resignation of 2021 exemplified that. Pew Research asked employees what made them quit, and 63% responded low pay was the major reason. Other top reasons include lack of career advancement opportunities… The post Know the Truth About Your Workplace with Employee Engagement Surveys appeared first on Benchmark Email.

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Customer Surveys Advertising Benchmark Research Small Business Marketing 52

QuanticMind

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. This all changed back in 2017 , though, as the major exchanges began either rolling out or experimenting with first-price auctions, culminating in Google joining the pack in 2019.

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Cost per Acquisition Cost Per Thousand CPM Cost Per Click 52

Sana Commerce

AUGUST 23, 2023

Ongoing supply chain disruptions, such as the war in Ukraine, have significantly impacted the operational landscape for B2B companies. These disruptions have created a ripple effect across global trade routes, causing severe delays in production, transportation, and procurement. As a consequence, maintaining consistent stock availability and, most importantly, displaying accurate stock levels to online customers have become intricate challenges for B2B organizations.

Work Management 52

Work Management B2B Marketing Management Customer Satisfaction 52