article thumbnail

Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

article thumbnail

ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

Perplexity also offers a related search feature that helps expand the breadth and depth of the search. While I believe Perplexity currently edges out Gemini in features, Alphabet’s business model for search is very entrenched and will be difficult to topple. ChatGPT had some variation in its search results as well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”.

SERP 295
article thumbnail

Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

MailChimp’s Goals feature could help you understand website behavior such as pages visited (or that weren’t visited), etc. This feature can monitor other things like the videos people watched on your website and the amount of time they spent watching. You can then use MailChimp to send targeted emails based on those website behaviors.

article thumbnail

Alternatives to PPM Tools for Today's Anywhere Workforce

The right project portfolio management tools should have all the features necessary to plan and execute in one place, giving PMOs the visibility they need to ensure project success. Identify what features align with your needs. Your definitive CWM checklist. What’s in the eBook: Assessing your use cases.

article thumbnail

How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers

KoMarketing Associates

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165
article thumbnail

How to use the UA 360 features available in GA4

Martech

Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. Today, we’re looking at the UA 360 functions which are available in GA4.