Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]
SendX
MAY 14, 2020
A study by Lyris suggests that 39% of brands that segmented their email list attracted more opens with 28% of them getting lower unsubscription rates, and 24% generated more sales. You cannot expect to get clicks on your email targeting armatures with a subject line that attracts advanced users of a product.
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