Trade Press Services Newsletter

NOVEMBER 2, 2022

A documented marketing strategy is essential. Don’t just take our word for it—the CMI report reveals that 64 percent of the most successful content marketers say they have a documented strategy. B2B customers are exceptionally savvy and can spot sponsored content a mile away. Not a fan of public speaking?

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. The answer is yes!

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Biznology

JUNE 23, 2021

As a customer experience, online business events are mostly OK, but far short of “compelling.”. But it’s also true that the video formats most marketers are comfortable with today — product-centric explainers, webinars, demos, tutorials — aren’t intended for a “personalized, educational customer experience.”. Well, of course.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A database hygiene strategy should include: Reliable data sources Scheduled data audits Consistent data points across all vertical Compliance — both from customers and in-house database specialists.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. Table of contents What is a customer Service Star? Get the free report What is a customer Service Star ?

Work Management 132

Work Management Peer-to-peer Service Communities 132

SmartBug Media

JANUARY 25, 2024

SmartBug’s Tonia Speir asked this question to kick off the “Decoding Private Equity: Crafting Impactful Reports & Performance Metrics” webinar. Some key questions and considerations to help your organization begin outlining your pipeline include: Who are your customers? What is your ideal customer profile (ICP)?

Ideal Customer Profiles 69

Ideal Customer Profiles Top of Funnel Marketing Qualified Leads Lead Ranking 69

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader. Salesforce.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

Zoominfo

MARCH 24, 2021

Prospect and customer experiences take a hit. Unfortunately, lost deals and customer churn are side effects of low-quality data. If your marketing campaigns aren’t generating leads or your lead-to-customer conversion rate is low, poor data might be the cause. Prospects and customers get mismatched content.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. Customer Content: Â Establishing yourself as an ongoing educational resource post-purchase is essential to customer loyalty and brand longevity.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Navigate the Channel

NOVEMBER 6, 2023

Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. We’ve compiled a list of marketing mishaps that are most likely to frustrate your customer—along with our proposed solutions: 1.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Salesforce Marketing Cloud

MAY 2, 2022

Today, the software-as-a-service market is growing at an unprecedented rate, with plenty of solutions available to improve the customer experience. Unless customers find the product easy to comprehend, easy to use and easy to implement , the product will struggle to succeed in the market. Product documentation.

Product 96

Product Work Management Marketing Management Lead Ranking 96

Hubspot

FEBRUARY 9, 2018

Is the webinar dead now too? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. So while webinars aren’t dead, that doesn’t mean marketers should continue running the same, tired playbook.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Martech

AUGUST 30, 2021

.” User stories were created to get rid of heavy documentation and to spur a conversation with the team. . Instead of “users” of a system, we want to think about what our customers want, so I like to call them “customer stories.” What goes into a customer story.

Peer-to-peer 116

Peer-to-peer Planning Deliverability Work Management 116

The Point

FEBRUARY 27, 2018

The law takes effect May 25, 2018, and applies not only to companies doing business within the European Union (EU), but to any company offering goods or services to customers or businesses in Europe. GDPR requires documentation of consent date, reason for processing, the way the consent was obtained, and past consent history.

Privacy Policies 231

Privacy Policies Marketing Automation Services B2B Marketing Marketing Management 231

Salesforce Marketing Cloud

DECEMBER 1, 2021

watch the webinar. For example, technology like Einstein Relationship Insights (ERI) can connect the dots using a dizzying array of sources — news stories, social posts, and more on the web; proprietary tech databases as well as internal and external documents. watch the webinar. So everyone says go digital. I hear you.

Marketing AI 98

Marketing AI Cold Calling Work Management Webinar Metrics 98

Zoominfo

JULY 13, 2020

Customer personas can be thought of as highly detailed representations of segments within your target audience. In simpler terms, a customer persona is a fictional character that represents a real person — a real person that exists within your audience, and who would benefit the most from your product/service.

Ad Building 213

Ad Building Buyer Personas Zoominfo Paid Search Agency 213

Salesforce Marketing Cloud

MAY 9, 2023

I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links. I also screenshot key slides from online training, documentation, and community resources to keep these fresh in my mind and all in one place.

Tips 98

Tips Lead Scoring Lead Ranking Paper 98

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

SmartBug Media

APRIL 28, 2021

Customer Relationship Management (CRM) Sync. This free resource has articles on how to use the Marketo platform to execute on a variety of marketing tactics, including marketing technology, marketing automation, customer experience, demand generation, and so much more. Marketo Website Documentation. Marketo Webinars.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Launch Marketing

MAY 12, 2021

Every video should be produced with clear and documented objectives in mind. Webinars Promotional videos on your website Additional videos that emphasize your brand and culture Decision: Narrow in on key benefits, product comparisons and results. Different audiences and different topics will demand different lengths. Build Trust.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Salesforce Marketing Cloud

OCTOBER 25, 2021

Customers wonder: how many times do they need to enter the same information to open an account or get customer support? Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). For customers, it means better experiences that cure repetitive-information complex.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Rev

JUNE 25, 2019

Once the honeymoon is over, it’s time to use beyond the funnel content ( BeFu ) to strengthen relationships and keep customers happy for the long haul. . Why you should care about keeping existing customers happy. You’ve likely heard it before, maintaining an existing customer is easier (and cheaper) than winning a new one.

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Heinz Marketing

OCTOBER 16, 2020

A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. The three areas attendees felt needed the most improvement included the buyer and customer journey by 62.3%, campaign planning by 52.8%, and 50.9% Tackling your buyer and customer journey.

Webinar Metrics 142

Webinar Metrics Planning Top of Funnel Marketing & Strategy 142

SmartBug Media

MAY 18, 2021

Build the Foundation, Then Document. Don’t overlook the importance of documentation, because brains aren’t as trustworthy as we think. With a documented brand strategy, you’ll avoid error, support future growth, and save time explaining your target audience to all your teams. Get Proactive. Solicit Feedback. Make It Influential.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Martech

JANUARY 25, 2024

And when you come up with your three words, don’t keep them locked away on your phone or in a document on your desktop. Everything would be on the table, whether it’s our approach to email or our thoughts about our customers, tech stacks, vendors, work processes or testing regimens. Class is not in session!

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

FMG Suite

APRIL 3, 2020

Follow these tips on how to become a virtual advisor by hosting client and prospect meetings online, setting up webinars, and maintaining communication during COVID-19. Plus, with virtual meetings, you can easily share your screen to share documents or any planning software reports. . Zoom also has an additional webinar platform.

Skype 86

Skype Work Management Marketing Management Webinar Metrics 86

B2B Marketing Directions

NOVEMBER 19, 2022

Powerful marketing technologies enable B2B marketers to automate many communications with customers and prospects. Over the past two decades, the number of marketing technology tools has grown at an astounding rate, as Scott Brinker's annual marketing technology landscape graphics have clearly documented.

Demand 52

Demand Marketing Automation Services Work Management Marketing Management 52

Only B2B

NOVEMBER 1, 2020

Do you know B2B companies too accepted the power of content marketing, about 69% of the marketers documented content marketing strategies to surge their revenues. For this you need to create a buyer’s persona, a document with the sections: Name Age Gender Issue Solution Decision making capability. Content Syndication. Final Words.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “Our sales and marketing teams are aligned and we have a plan in place to enable customers to self-educate on our products and solutions. Stage 2 | Operational Stage What it looks like: “We can see that our customers get a lot of value out of our content, but how can we personalize their experience?”

Practices 52

Practices Best Practices DemandBase Outreach 52

Adobe Experience Cloud Blog

JANUARY 8, 2018

It’s at this specific point that I am relying on our marketing department to have built out a case study, webinar , one-pager, etc. The best is when I can send material in different mediums (think word documents vs. videos and webinars) to help you diversify your offerings, so it is not death by whitepaper.

Top of Funnel 134

Top of Funnel Paid Search Agency Webinar Metrics Marketo 134

Parse.ly

DECEMBER 15, 2022

technical documents. Before we dive into our own top content, we want to showcase incredible pieces from our customers. In the ultra-competitive world of wedding planning, WeddingWire needed to dramatically boost their search performance to get in front of potential customers. technical documents . Top-performing Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Salesforce Marketing Cloud

FEBRUARY 7, 2024

The result is additional pulls on time, money, and energy on the various tasks needed to document ESG progress. Watch the free webinar Using generative AI for ESG can help you do this more efficiently, streamlining your workflows, allowing you to have more accurate, robust reporting, and even help reach your goals and create impact, faster.

Marketing AI 52

Marketing AI Lead Ranking Ethics Peer-to-peer 52

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.”

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Convert

DECEMBER 8, 2020

They successfully ran card sorting research with different groups of their customers—experienced travelers or business travelers—that enabled them to create a more streamlined site architecture. Find more tips on writing stellar copy for a tailored user experience in our free webinar: Copy, Conversions & Your Customers’ Comfort Zone.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

TrustRadius Marketing

JULY 10, 2022

This saves HR from having to coordinate training webinars across locations and time zones. Beyond webinars, elearning content can be built out in advance. Selecting an LMS that makes custom course creation easy at scale is vital. Below is a selection of LMS options that are specifically designed for enterprise-grade customers.

Enterprise Management 98

Enterprise Management Budget Programs Training Lead Ranking 98