Trade Press Services Newsletter

SEPTEMBER 7, 2023

Who are your customers? Published materials. Include PDFs or clippings of any published articles about you or your company. Include descriptions, features, benefits and any relevant technical details. Include positive feedback from customers, clients, partners or industry experts. Fact sheet. Story angles.

Press 130

Press Personalization Brand Identity Branding 130

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Adjust your offerings or highlight features that address their specific concerns.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Martech

FEBRUARY 5, 2024

This feature adds to the current functionality of interactive webinars, which are powered by Adobe Connect. Now you can publish webinar recordings for those who didn’t attend the live event, creating on-demand webinars. Thanks to the January updates, on-demand webinar functionality is now available. The more insight the better!

Webinar Metrics 103

Webinar Metrics Demand Marketo API 103

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. It’s not just about the data — it’s about how you present and interpret it. Showcase your expertise.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. You’ve done so by publishing a variety of different types of content addressing the awareness and consideration stages.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. But unlike the others, this feature isn’t as heavily publicized, which means there is a great opportunity lurking around the corner for you to take advantage of. What Are TikTok Stories?

Social Media 83

Social Media Ideal Customer Profiles Work Management Interactive Marketing 83

Martech

MAY 4, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. It is a feature of Crowdsail, “a surprise and delight platform for companies to easily interact with fans on social media.” Get MarTech! In your inbox.

Marketing AI 107

Marketing AI Marketing Automation Services CAN-SPAM eCommerce 107

ClearVoice

SEPTEMBER 22, 2023

In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. Finally, you’ll learn different ways to use these testimonials to reach your target audience, expand your brand’s reach, and create loyal customers. Then, presenting it strategically.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Martech

FEBRUARY 11, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. What I mean is that the standard creatures that used to populate advertising – publishers, brands, ad tech partners – are morphing into elaborate hybrids, almost like the minotaurs, satyrs and sphinxes of legend.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 104

Exo B2B

APRIL 10, 2024

This can take the form of commenting on publications by potential customers (prospects) from companies within your target customer base. Sharing relevant articles, publishing original posts that reflect your expertise. To share its values, and to engage directly with employees, potential customers, and partners.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

JULY 5, 2022

In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Webinar presentation. According to the 2022 Sprout Social Index™, 59% of consumers like to see content that features a brand’s product or service. “Behind the scenes” of YouTube’s influence.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. InVideo’s platform is brimming with YouTube-specific features. Native video captioning often leaves a lot to be desired.

Youtube 106

Youtube Tools Social Media Keywords 106

Top Rank Marketing

JANUARY 24, 2024

These are the questions your future customers are asking; the problems they’re trying to solve. Core algorithm updates Everyone in the field of SEO recognizes that Google’s constantly evolving algorithm presents challenges in terms of understanding what to prioritize. Put the humanity of your content at the forefront.

Marketing AI 103

Marketing AI SEO Ad Building Marketing & Strategy 103

Convert

FEBRUARY 1, 2023

Convert Experiences will work hard to get all the connectors and features ready well before September 30th so the transitions with be smooth and integrations up and running. Google announced it would not bring Google Optimize in Google Analytics 4 but announced the news that A/B testing tools will be able to integrate.

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech. Welcome to 2024!

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Martech

SEPTEMBER 28, 2022

Marketo introduced productivity, user experience and permission control features last month. A forms permissions capability aimed at ensuring forms are properly reviewed and limiting who has permission to publishing/updating. A slew of Dynamic Chat features that improve customer experience and make chat more useful.

Marketo 86

Marketo Marketing Management Lead Scoring Lead Ranking 86

Martech

NOVEMBER 4, 2022

Why it helps: An organization may use the Boolean logic to ask questions that more accurately route customer calls. Why it helps: This feature will allow users to leverage more existing Marketo fields by syncing native and custom attributes across all three data types for better audience targeting. Here’s a preview.

Lead Scoring 113

Lead Scoring Lead Ranking Marketo Paid Search Agency 113

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. In order to be successful, these videos should show what problem is being solved and emphasize the unique features of the product. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Oktopost

APRIL 26, 2024

Therefore, if you aim to persuade them to embrace social media, you must present an irrefutable case for its adoption by your firm. As basic as it might sound, one-click sharing is an extremely valuable feature to look for when choosing an employee advocacy tool. Moreover, they excel at identifying weaknesses in arguments.

Social Media 62

Social Media Work Management Marketing Management Media 62

Contently

MAY 4, 2023

The cover performer’s extensive knowledge about your product, organization, or industry is essential for helping new employees, customers, partners, or investors get up to speed on everything they want and need to know. Live or pre-recorded presentations are an option here. A word of warning, however.

SME 143

SME Work Management Tips Content 143

Martech

JUNE 8, 2023

Generative AI and large language models are making customer experience platforms more accessible and humanized. These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. Enlighten Actions and Copilot features. Why we care.

Marketing Management 94

Marketing Management Marketing AI Service Generation 94

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. The problem?

Social Media 125

Social Media Tools Campaigns Media 125

Sprout Social

MAY 8, 2023

Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature. All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Tuesdays from 2 to 5 p.m.

Best Practices 108

Best Practices Social Media Work Management Education 108

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Sprout Social

FEBRUARY 8, 2021

The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks.

Social Media 130

Social Media Media Paid Social Agency Ideal Customer Profiles 130

SmartBug Media

DECEMBER 15, 2021

These options allow marketers to arrange blog post layouts in a way that isn’t simply a feed of the most recent posts, but rather handpicked features. In addition to giving marketers more autonomy over the process, these manual features also give page visitors a stronger sense of the company’s overall knowledge share.

Hubspot 97

Hubspot Tips Banners Lock-In 97

seo.co

MARCH 14, 2022

What Differences Does Voice Search Present? Voice searches present many differences from text-based searching that can be advantageous for those looking to optimize their website. It’s also essential that the content you publish be up-to-date so people can get accurate information about what they’re looking for quickly.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

Optinmonster

DECEMBER 19, 2022

To understand that, consider the reasons potential customers might leave your website in the first place, such as: price is higher than they anticipated. Kennedy Blue displayed a customer service survey, proving that exit popups aren’t just for boosting sales directly. not interested in the content or product. Kennedy Blue.

Intent 94

Intent Top of Funnel Examples Conversion 94

Optinmonster

MARCH 13, 2023

You also aren’t supposed to add past customers to your marketing emails without direct permission. Expectations Digital marketing relationships are built on trust, even though potential customers can’t see you face to face. You cannot purchase an email list. Their creative copywriting makes this signup form stand out.

Newsletter 83

Newsletter Examples Template Display 83

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Liveintent

MAY 30, 2023

This dashboard provides visibility into your available and booked impressions across your email inventory at the media group, publisher, template, ad slot, and package level. You have the ability to refine your search to include past, present, and future line items, and you can apply multiple filters to customize your view.

Forecasting 62

Forecasting Work Management Impressions Paid Search Agency 62