Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. How social video leads to starting a conversation within your community. Lindsay Listanski on Twitter: @LListanski. Coldwell Banker Real Estate : YouTube , Blog , Facebook , Pinterest , Twitter.

Training 113

Training Video Marketing Skype Effectiveness 113

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

B2B Marketing Traction

NOVEMBER 24, 2014

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. The @ sign is used to designate a Twitter user’s name. Twitter Icon.

Twitter 100

Twitter Web 2.0 B2B Conference 100

Convince & Convert

AUGUST 11, 2021

But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. This will fuel authentic conversations. Empower Sales to Have Intelligent Conversations.

Buyer Personas 175

Buyer Personas Paid Search Agency Social Media Training 175

B2B Marketing Traction

APRIL 17, 2013

It concluded that Google is tops for traffic to websites from organic searches, social media provides a small fraction of traffic to these websites, email is a top lead generator and conversion activity, and that paid search is declining among B2B marketers. Marketing Planning b2b email marketing marketing social media twitter'

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Sprout Social

MAY 18, 2020

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve. Around the same time, the conversation around testing kits and vaccines shifted.

Conversion 102

Conversion Youtube Education Class 102

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

PureB2B

JANUARY 7, 2019

Ultimately, this trust will help boost online conversions. With this post, you’ll learn about common trust signals that you can use on your website and how they can help in increasing online conversions for your business (sales & lead generation). Tips for Using Trust Signals. Include product info and reviews.

Conversion 102

Conversion Ideal Customer Profiles Word of Mouth Top of Funnel 102

Scoop.it

JUNE 2, 2022

Here are the necessary skills of a master copywriter to help level up content and conversion: Writing Skills. But for you as a copywriter, you can conduct informal polls on social media (Twitter, Instagram Stories, etc.). With time, practice, exposure, and training, you can still be an effective and master copywriter.

Copywriting 85

Copywriting Top of Funnel Conversion Work Management 85

Martech

MARCH 18, 2024

I am trained with MarTech content. Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Budget Programs 107

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 107

Convince & Convert

NOVEMBER 4, 2021

Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages. Daily jobs can consist of wading through endless hateful comments , especially on platforms like Twitter which is full of a polarized political scene. Avoid Social Customer Care Burnout.

Work Management 180

Work Management Marketing Management Communities Social Media 180

Sprout Social

JUNE 22, 2016

Special guest Jeff Lesser , Product Marketing Manager at Twitter, talked about the network’s focus on it and highlighted recent Twitter enhancements that help businesses easily resolve customer issues. Jeff Lesser shared how Twitter recognized that consumers were actively using the platform for customer care.

Twitter 62

Twitter Marketing Management Training Social Media 62

Martech

OCTOBER 19, 2023

Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations. Why isn’t it helping?

Marketing AI 115

Marketing AI Paid Search Agency Aggregators Forecasting 115

PureB2B

JANUARY 7, 2019

Ultimately, this trust will help boost online conversions. With this post, you’ll learn about common trust signals that you can use on your website and how they can help in increasing online conversions for your business (sales & lead generation). Tips for Using Trust Signals. Include product info and reviews.

Conversion 62

Conversion Ideal Customer Profiles Word of Mouth Lead Ranking 62

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Martech

APRIL 29, 2022

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. The agents are designed to connect conversations across voice, text and chat, in multiple languages.

Enterprise Management 87

Enterprise Management Work Management Verticals Marketing Management 87

ClickZ

MAY 25, 2023

This was the case for a project I worked on with a big fitness company for which we created a training app. Furthermore, AI can learn from the user’s feedback and adjust the program based on their experience, creating a more personalized and effective training regimen over time.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Zoominfo

FEBRUARY 22, 2021

supply and demand is about to be a common conversation — Gary Vaynerchuk (@garyvee) February 14, 2021. Gary got his start by building one of the first ecommerce wine sites, WineLibrary, but has since made himself a household name by becoming a serial entrepreneur and early investor in companies like Twitter, Tumblr and Venmo.

Social Media 205

Social Media Cold Calling B2B Thought Leadership Media 205

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Oktopost

FEBRUARY 19, 2024

Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Therefore, it is an ideal network to engage your audience in conversations, hand over knowledge, and position yourself as a thought leader. Short answer–yes. Why is LinkedIn so popular?

Trends 70

Trends Practices B2B Thought Leadership Best Practices 70

Navigate the Channel

AUGUST 8, 2023

Most tradeshows now even offer their own mobile apps and encourage attendees to promote their events and connect with one another; take advantage of these opportunities and have an assigned social media team in place to manage the proper social media channels: Facebook, LinkedIn, Instagram, Twitter, others as necessary.

Trade Show 65

Trade Show FAQ Mobile Marketing Social Media 65

Content Standard

NOVEMBER 14, 2016

Brands that ignore Twitter marketing for customer service are missing out on a chance to save their brands’ behinds—and sometimes, quite literally, those of their customers. Instead of waiting in line at the airport to speak to a customer service agent, I might earn better, faster, and even more compassionate results via Twitter.

Paper 40

Paper Twitter Marketing & Strategy Marketing Strategy 40

Zoominfo

FEBRUARY 19, 2018

The truth is, most sales reps haven’t received any formal training in this area. This means reps at your company could be missing out on interested leads, important sales conversations, and ultimately, revenue. 93% of sales executives have not received any formal training on social selling ( source ).

Statistics 184

Statistics Peer-to-peer Cold Calling Zoominfo 184

Sprout Social

APRIL 16, 2024

In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. Here’s why that doesn’t work.

Keywords 95

Keywords Template Analysis Barriers 95

Webbiquity

MARCH 31, 2022

More and more B2B marketing companies choose to place guest blogs or use sponsored posts or interviews on high-authority websites that have been around for years and already have a large following of engaged customers ready for conversion. This, in turn, reduces training costs for employees and increases their job satisfaction.

Marketing Budget 294

Marketing Budget Enterprise Management Sales Management Work Management 294

Content Standard

FEBRUARY 9, 2017

But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. While some of this Twitter rethink may be justified, it’s also true that brands may be approaching Twitter in a less than optimal way. Why Brands Are Rethinking Twitter.

Twitter 40

Twitter Marketing & Strategy Marketing Strategy Allocation 40

Marketing Insider Group

OCTOBER 23, 2019

Keep an ear on online conversations to address customer needs quickly before they spiral into negative brand narratives. If someone suggests a useful product update to customer success, ask to feature him on your Facebook or Twitter. Conduct EQ training. . Invest in emotional intelligence training. Contact us today.

Blast Campaigns 185

Blast Campaigns Outreach Training Social Media 185

Paul Gillin

AUGUST 20, 2013

Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. The conversations on Twitter and LinkedIn will go on with or without them. Reluctant to share?

Social Media 50

Social Media Training Media Opinions 50

Webbiquity

DECEMBER 4, 2018

Sales enablement significantly drives higher conversion rates and revenue. The most fundamental way to empower your sales force is to train and onboard them to the point that they know how to sell. Consider running drip campaigns featuring training resources to better understand and equip your sales force to improve on performance.

Sales Management 223

Sales Management Top of Funnel B2B Sales Tactics 223

Oktopost

JUNE 8, 2022

We are trained as marketers and professionals to be true to ourselves because being ourselves is to our strategic advantage. If you’d like to keep up with Dr. Jeff Pooley, follow him on Twitter ! Being authentic has become the key to creating meaningful social media content and building a loyal audience.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

Sprout Social

JUNE 13, 2023

“[I want to] create a way for my team to get users seeking help on social into our support portal as effortlessly as possible,” she says, “If it takes us 19 hours to respond to a technical question on Twitter, that’s effing the customer. For instance, they have a query set up to listen for specific game developers on Twitter. “We

Social Media 97

Social Media ROI Work Management Marketing Management 97

Sprout Social

APRIL 26, 2022

Most executives are no strangers to leading strategy conversations, poring over financial projections or weighing in on R&D. Not all executives will care about building a personal brand on Twitter. Provide executive communication training. These aren’t one-and-done—make training a core, recurring part of your strategy.

Webinar Metrics 85

Webinar Metrics B2B Thought Leadership Ad Building Thought Leadership 85

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The Effective Marketer

JUNE 23, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? And I don’t care that it’s going away.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

The Empathy Marketing Blog

JANUARY 30, 2020

Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help. Tell us about Conversational Marketing? Dave is also known as DG. DG: So, my background.

Conversion 52

Conversion Lead Scoring Lead Ranking Leads 52

Conversica

NOVEMBER 28, 2018

New AI Assistant Automates Customer Conversations and Account Management, Enabling Customer Success Teams to Focus on Higher-Priority, Higher-Dollar Accounts. FOSTER CITY, Calif - (28 November 2018) FOSTER CITY, Calif. November 27, 2018 — Conversica , Inc., November 27, 2018 — Conversica , Inc.,

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40