Martech

DECEMBER 21, 2023

Now this week’s releases: Adthos ’ AI audio platform has a new feature that can create audio ads from pictures. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. The post AI-powered martech releases and news: Dec.

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ANNUITAS

JANUARY 30, 2024

Overview During the National Retail Federation’s NFR 24 conference, Salesforce and Google released a slew of AI-powered tools aimed at reducing go-to-market (GTM) friction. Google has released a new set of chatbots for automated commerce, as well as some new self-service customer service tools and search optimization capabilities.

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Marketing Analytics Tools Marketing Automation Services Google Tools 130

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. This is done by analyzing the content of the web pages that users are visiting. Get MarTech! In your inbox. Business email address Subscribe Processing.

Marketing AI 122

Marketing AI Paid Search Agency Aggregators Forecasting 122

Search Engine Journal

JANUARY 31, 2023

OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.

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Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Aura Copilot provides content description and tagging recommendations. Iterable has released an updated AI-Driven Experiments and a new Identity Toolkit.

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Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 117

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. This provides brands with transparency into their content adjacencies on Reels, enabling them to explore new reach opportunities and engage a more expansive audience. The post This week’s AI-powered martech releases appeared first on MarTech.

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Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

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Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 107

Enterprise Management Hubspot Paid Search Agency Work Management 107

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Depending on your needs, you might lean more toward one type of branded content over the other. Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases.

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Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features.

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Marketing AI Paid Search Agency Lead Ranking Psychographics 101

Martech

JANUARY 18, 2024

” The hallucinations range from factual errors to content that’s biased and even dangerous. Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience.

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Marketing AI Advertising Agencies High Quality Lead User-Generated Content 112

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Conversational Flows : Lead generation forms that prompt visitors with content and actions. Offer content or next steps instead of a simple “Thank You” page. Why we care. Get MarTech! In your inbox.

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Marketo Enterprise Management Template Sales Qualified Leads 122

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

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Amazon Ideal Customer Profiles User-Generated Content Outreach 124

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Get MarTech! In your inbox.

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Marketing AI Digital Asset Management Enterprise Management Gartner 117

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. It also helps to create culturally relevant content and optimize advertising options for different consumer segments. Get MarTech!

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Marketing AI Allocation Zoominfo ROAS 101

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Getty Images ’ Generative AI pairs the company’s creative content with AI technology for a commercially safe generative AI tool.

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Paid Search Agency Domain Gartner Barriers 130

Martech

OCTOBER 5, 2023

Outreach’ s AI Assist provides visibility into the status of sequences, meetings, and deals, and has generative AI features for meeting summarization, deal risk identification, and sequence content creation. The post This week’s AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox.

Digital Asset Management 122

Digital Asset Management Work Management Marketing Management Mobile Advertising 122

Martech

FEBRUARY 15, 2024

The integrations enable joint Salesforce and Movable Ink customers to automatically generate and predict personalized content, creating one-to-one customer experiences and eliminating tedious marketing work. The post AI-powered martech releases and news: Feb. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns.

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Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It also added content optimization and content creation generation abilities. Marketeam.ai’ s myElla.ai Get MarTech!

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Marketing AI Paid Content Marketing Management Forecasting 81

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

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Martech

JANUARY 11, 2024

Getty Images’ Generative AI by iStock, a tool that uses NVIDIA Picasso to generate high-quality and legally safe visual content from users’ creative visions. NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. Get MarTech!

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Marketing AI Advertising Agencies User-Generated Content High Quality Lead 109

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. is the latest version of its solution for digital storefront content generation, scoring, and alignment. EKOM AI ’s EKOM 3.0 In your inbox.

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Marketing AI Multi-Channel Customer Satisfaction FAQ 115

Martech

NOVEMBER 16, 2023

Making Science’s Trust Generative AI integrates capabilities from Google and OpenAI and proprietary data to securely store, validate and optimize outputs from generative platforms, creating relevant content. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content.

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Paid Search Agency Planning Touchpoints Mobile Advertising 115

Martech

JUNE 22, 2023

Using generative AI in creating buyer-centric messaging and content is already reducing the time to produce and disseminate content. One is PR Assistant which helps draft press releases and personalize pitches to journalists. One is PR Assistant which helps draft press releases and personalize pitches to journalists.

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API Gartner Paid Search Agency PR 108

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release.

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Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Content Assistance has been available for social media since May. Using slash and highlight commands to quickly use the Content Assistant inside many HubSpot tools.

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Brandpoint

FEBRUARY 17, 2024

Quality branded content has the power to make each reader feel like it is speaking directly to him or her. How to reach your target audience Before starting a branded content campaign, you must have a clear understanding of who makes up your target audience. Be sure not to utilize one mat release for multiple audiences.

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Distribution Word of Mouth Broadcasting Work Management 62

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. I guarantee that sentence will get past all AI-content detectors because AI can’t do silly. Now, this week’s AI-powered martech product releases and enhancements.

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Multivariate analysis Merchandising Work Management Marketing Management 62

Martech

MARCH 28, 2024

43% found AI tools to be most impactful in marketing, helping with creating content (48%), data analytics and reporting (45%) and learning how to do things (45%). And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. 74% say that AI has positively impacted their ability to upsell or cross-sell.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

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Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 114

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

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Knowledge Base Hubspot Validation Landing Pages 102

Contently

MARCH 25, 2021

To this day, it’s arguably one of the best pieces of content marketing ever created. “88 When companies write about themselves, we usually wind up with dry, hollow press releases. However, the typical press release machine has become somewhat outdated. At Contently, we think of ourselves as our best case study.

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Press Product Case Study Case Studies 188

Martech

FEBRUARY 24, 2023

Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. What content has the lowest click-through rate and should be reconsidered. This release includes managing missed calls and voicemail. Get MarTech! In your inbox.

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Enterprise Management Hubspot Click Rate Marketing Management 123

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 122

Enterprise Management Advertising Agencies API Multi-Channel 122

Martech

JUNE 1, 2023

The analytics company released AI-Insights, a tool that produces analytic summaries as part of its data visualization suite. Web.com launched two new features using AI to help small business customers identify and purchase the right domain name and to help them write content for their site. DoubleCloud. Get MarTech! In your inbox.

Godaddy 105

Godaddy Planning Paid Search Agency Zoominfo 105

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. Nine additional languages are now supported Dynamic Chat users can choose from nine additional languages to display static chat content: French, German, Japanese, Spanish, Italian, Brazilian Portuguese, Korean, Simplified Chinese and Traditional Chinese.

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Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Here’s a friendly guide to them.

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