WebMarketCentral

JANUARY 2, 2008

Clearly, the failure of that majority of vendors to properly align with customer needs presents an opportunity for those who are successful at this to gain a significant competitive advantage. Normally, no one would ever give a company a second chance in a situation like that. Contrast that with Company B.

Work Management 20

Work Management Marketing Management Vendors Purchase Intent 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

OCTOBER 13, 2009

by Social Media Today Crystal King reports that a Forrester survey from the second quarter of 2008 found that only 16% of readers of company blogs trusted them. Crytal emphasizes the importance of building up trust with corporate blog readers, and concludes "Bottom line, if your company isn’t blogging, it probably needs to be."

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

FEBRUARY 29, 2008

This is the place to see the latest expert rich media presentations from sources like Jill Konrath, author of Selling to Big Companies ; the Business Intelligence Network; HubSpot; Microsoft; Entellium; and SalesRoundup. It's a one-stop page for marketing-focused intelligence from market leaders.

Webcast 20

Webcast Video Marketing Hubspot Tagging 20

WebMarketCentral

AUGUST 4, 2008

RoadShow is a global event that brings brand marketers together with 100 marketing execs from 40 top entertainment companies. To find out more information about the event, including present companies, current attendees and travel information, check out www.RoadShowHollywood.com. On the other side of the country, the Web 2.0

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

AUGUST 21, 2007

I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North. For B2B websites: Among the companies Forrester studied, site traffic increased anywhere from 0-15%. All groups benefited from the effort, however.

Forrester 20

Forrester ROI Webcast Marketing Websites 20

WebMarketCentral

SEPTEMBER 10, 2008

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs. Paradoxially, the investment required is inverse to company size.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Small companies can use tools like SurveyMonkey , SurveyGizmo or Zoomerang to create quizzes. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JUNE 1, 2009

Rogowski goes on to recommend that companies “…should also collect brand positioning statements and conduct Brand Image Reviews to ensure that the site presents the brand's core attributes in a manner that is consistent with other channels and relevant to target users.”

Design 20

Design Marketing Websites Forrester B2B 20

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Davis, makes the obvious observation that one message no longer fits every audience, but presents this in concise, entertaining, and highly readable chapters.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 18, 2007

Tactically he pulls together a disparate set of new media tools into a coherent framework, while strategically, he presents one big idea. On the tactical side, Scott presents a coherent framework for integrating all the tools of Web 2.0 Scott performs two important services with this book, one tactical and one strategic.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

NOVEMBER 9, 2009

In the late 1990s, when big companies were taking huge write-offs and even declaring bankruptcy due to failed implementations of large ERP systems, ComputerWorld stood out with its honest reporting ; most other publications continued to push bubbles-and-sunshine pieces about these systems and vendors.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

MAY 1, 2006

The report describes the growing popularity of blogs; why companies should consider blogging; how companies can take advantage of blogs; and best practices in corporate blogging. Companies, particularly public companies, should, at a minimum, monitor what is being said about them on blogs.

Forrester 20

Forrester RSS Blogger Guidelines 20

WebMarketCentral

MAY 4, 2009

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. Like most rock stars, Christopher Barger—who along with GM vice chairman Bob Lutz has transformed the image of GM from stodgy 20th-century manufacturer into Web 2.0-savvy savvy innovator—is even better live than recorded.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. Blendtec, Mentos and Diet Coke ); providing information that reflects a company's expertise without directly selling (most well-done corporate blogs); and/or participating in conversations in an authentic manner.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

JULY 20, 2009

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) Warren Buffett, Search Marketing Guru? and how they relate to search engine marketing.

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

JUNE 17, 2006

It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics. Suppose you help companies produce podcasts, as Albert Maruggi at Provident Partners does.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

FEBRUARY 10, 2009

What To Expect From Your Web Analytics Tool (Web Analytics Series, Part 2) by NxtERA Marketing Blog Elana Anderson presents a five-part framework to help companies maximize their investment in web analytics tools to develop integrated, customer-focused marketing programs.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

SEPTEMBER 26, 2007

This week, I had the opportunity to learn more about how Sharat Sharan , president and CEO of webcasting and rich media platform provider ON24 , has built this company into a leader in online lead generation and communication. ON24 is also the company behind Insight24.com WMC: How and when did you get started in this business?

Webcast 20

Webcast B2B Thought Leadership Lead Ranking Thought Leadership 20

WebMarketCentral

MAY 18, 2009

What are some of the best free tools for monitoring social buzz about your brand or company? Secrets by Traffic Travis The creators of SEO analysis tool Traffic Travis present a helpful mini-course on using social media to drive web traffic. How should you measure the impact of social media?

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

MARCH 19, 2006

On a recommendation from Tom Austin , I just read The Rule of Three -- a book which nicely ties together my musings on how small, focused companies can thrive in the shadow of industry giants. Northwest Airlines, which is currently flirting with bankruptcy , and K-Mart are examples of ditch companies.

Marketing Management 20

Marketing Management RSS Rules Acquisitions 20

WebMarketCentral

APRIL 10, 2009

If your company is thinking about hiring an outside firm for search engine optimization (SEO), please read this post. Illegal black hat SEO methods , such as cloaking (presenting different content to search engines than to human visitors) and link farms, are worst of all as they can get a website blacklisted.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

FEBRUARY 6, 2009

Her gross sales figures are a bit lower, but here sales are profitable and produce customers who will rave about the company's products. Their job is to present it, shortcomings and all, in the best possible light. Salesperson B, on the other hand, carefully qualifies leads and sets proper expectations. Which one is really successful?

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

DECEMBER 6, 2007

hospitals, insurance companies and community banks, all of which buy very differently). Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

MARCH 10, 2009

Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 8 Presentations SlideShare 1,100 1,008,754 +250.0% They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 29, 2008

syndrome in blogging, where every post is about ME, MY company, or MY product or service. But if one's own company and its offerings are the only topics of coverage, the end result will be a (very boring) piece of extended marketing collateral, rather than an effective blog that enhances organizational recognition and credibility.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

JUNE 4, 2007

And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Consumer privacy groups worry that " Google's proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world."

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

JULY 22, 2008

The stock market can be brutal when a company fails to meet earning expectations, such as it was last week when Google's stock price fell by 10% despite a 35% increase in earnings. On some small company websites, between organic search and AdWords, Google can drive 70% or more of total traffic. Actually, an unprecedented amount.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

JANUARY 30, 2008

Don't Forget… Business Reviews Are Searchable by Convert Offline / Local Search Hound This post expands on the ideas presented in the post above by detailing a strategy to obtain customer reviews that can improve a small business's rank in local search results. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

AUGUST 14, 2008

Four Tricks to Gain An Unfair Advantage on AdWords by Search Marketing Standard "Unfair advantage" may be stretching the case a bit, but author Andrey Milyan nevertheless presents four tactics that enhance your SEM results with Google AdWords. This brief yet helpful post provides some answers.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

NOVEMBER 30, 2007

Key findings from their presentation: Marketing results are generally getting better—either marketers are getting landing page design down to more of a science, or the strong economy is fueling more buyer interest, or some combination of the two. Make buttons big—you should be able to see them from six feet away from your monitor.

SEM 20

SEM Landing Pages Webcast Marketing Budget Creation 20

WebMarketCentral

AUGUST 25, 2008

What sets it apart from the crowd of other alternative search engines is the way it presents search results in Web 2.0-style Testing the Quintura Site Search Widget by Pandia Search Engine News Quintura is an alternative search engine developed in Russia, based on semantic technology.

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

JUNE 29, 2005

Here is the company's story. The company's original board and investors included Jennifer Bailey, a former VP at Netscape; Ron Conway, general partner at Angel Investors; J. Other companies in the 21VC family include BigWords, AvantGo, and Backflip. Backflip was started in 1999 by Netscape veterans Tim Hickman and Chris Misner.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

JUNE 7, 2005

Beyond that however, this article makes some good points about looking for pertinent experience and taking a tour of the agency before making a final decision.

Advertising Agencies 20

Advertising Agencies Paid Search Agency Ad Agencies RFI 20

WebMarketCentral

JUNE 13, 2005

According to a recent study commissioned by The Sales Board , the #1 reason that companies (and, for big-ticket items, individuals) choose to buy from one company over another is their relationship with the sales representative. Think about all of the vendor relationships you have. That was appalling, but not shocking.

Advertising Agencies 20

Advertising Agencies Marketing Management Paid Search Agency Vendors 20