markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Zoominfo

OCTOBER 18, 2022

The first thing you have to look at is what category you’re in,” Hanson says. “Do Do you have a product everybody already knows, or are you in a new category that’s somewhat nascent? Demand creation Includes webinars, white papers, and product trials 3. Is this a brand-new thing you’re creating with this product?”

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Usually, your audience will shake out into a few distinct categories – audience segments.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

The Point

FEBRUARY 28, 2023

Depending on your audience, product category, and level of brand awareness, maybe what you really need is a search campaign. Or an engaging content asset (ebook, Webinar, white paper) that can pay dividends over the long term and serve a myriad of uses (Website CTA, lead nurturing, lead generation, social media).

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

NetLine

APRIL 11, 2023

Hot off the heels of our 2022 State of B2B Content Consumption and Demand Report for Marketers being named the Finny Award winner in the Best Research-Based Content category , we’re ecstatic to announce the 7th edition has been released. Still, formats appearing in the More Likely category hold different weight. However, eBooks were 3.5x

Demand 52

Demand B2B Webinar Metrics Intent 52

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Valasys

OCTOBER 15, 2020

” The new categories have been bifurcated into three different areas of focus, with sub-topics within each. These experts will deliver content and creative on time and in-budget, ranging from narratives, white papers, and videos to individual posts. The dedicated third-party support by LinkedIn now extends to: 1.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Marketing Management 40

The Point

MARCH 8, 2018

I was reminded of this by an email in my inbox this morning, from a tech company who shall remain nameless, informing me that they’d just been named a “leader” in Gartner’s latest report for their category. Just Released: (Company Name) named leader in Gartner’s Magic Quadrant for (Category)!” Guess what: I don’t care. See what I mean?

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

The Point

MAY 17, 2021

For example, ad groups that are focused on search queries around a particular product category, say “CRM Software,” are ideal for demos, trials, buying guides and other information tailored for active buyers.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Sword and the Script | B2B

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

Launch Marketing

OCTOBER 20, 2021

A typical marketing mix consists of a few main elements that fall in either inbound or outbound marketing categories. Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Marketing Insider Group

OCTOBER 22, 2020

White Papers, eBooks, and Research Reports were. Here, content consumption data is broken down into 4 specific categories: Job Function, Job Level, Company Employee Size, and Company Industry. Despite the fact that eBook consumption is up nearly 2% overall from 2019, White Papers are the preferred format in this profession.

Analysis 246

Analysis Ad brokers Content Work Management 246

The Point

NOVEMBER 12, 2019

In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? If you could layer third-party intent data into every lead gen program you run, would you do it? My argument: no, you wouldn’t. . No, they won’t.

Intent Data 149

Intent Data Demand Generation Agencies Intent Paid Social Agency 149

Customer Experience Matrix

DECEMBER 1, 2006

It’s easy enough to formulate these advantages as “rules” similar to those in the Sage white paper. Indeed, if you look at white papers from vendors in any of those categories, you’ll see that’s exactly what they do. There’s nothing wrong with that.

Paper 120

Paper Vendors CRM Verticals 120

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

B2B Marketing Directions

JULY 17, 2022

Most Popular Content Formats The ten most requested types of content on NetLine's platform in 2021 were: eBooks Guides Cheat Sheets Tips and Tricks Guides White Papers Research Reports Kits Webinars Checklists Articles Collectively, these ten content formats accounted for 87% of all content registrations on the NetLine platform last year.

Research 52

Research B2B Purchase Intent Paper 52

Vision Edge Marketing

DECEMBER 15, 2020

Whether you’re buying cars, software, or any other category, buyers are influenced more by their peers than by the vendor themselves.”. Have them byline blog posts, participate in videos, serve as event speakers, create white papers, and so on. Effects on the B2B buying process- We live in a peer-bound world. “We

Peer-to-peer 285

Peer-to-peer Buy Sales Cycle B2B Sales 285

Onalytica B2B

SEPTEMBER 6, 2017

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. When it comes to influencer marketing, the white paper defines four different categories of focus; Earned media. As a starting point, I’d recommend focusing on one or two of these categories.

Marketing & Strategy 191

Marketing & Strategy Marketing Strategy Webinar Metrics Advertising Agencies 191

Martech

AUGUST 22, 2023

This is a fairly dirty industrial category, where the liquids are often unclean and the applications can be dangerous. They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems.

Case Studies 94

Case Studies Case Study Studies Buy 94

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

NuSpark Consulting

DECEMBER 18, 2017

But how can you create white papers, videos and blog posts that your target audience will seek out and devour? Another could read several blog posts and a white paper on the best cloud platforms. That means you have to build and deliver informative, entertaining information that stands out and rises to the top.

Buyer Intent 211

Buyer Intent Intent ROI Buying Cycle 211

NuSpark Consulting

JANUARY 3, 2017

Gated, free downloads such as white papers and special reports are a great way to do that. Any number of white papers or special reports can be created covering various topics, and you can set different ones to be offered depending on the blog post category to better match the post’s content. Relevance is the key!

Design 0

Design Top of Funnel Tips Leads 0

B2B Marketing Directions

MAY 7, 2023

In 2022, the average consumption gap across all job categories was 28.7 This point can easily be seen by comparing the consumption behaviors for eBooks with white papers and webinars (live and on-demand). Meanwhile, white papers and webinars accounted for, respectively, only 7.5% less content than in 2021.

Research 52

Research B2B Paper Content 52

Marketing Insider Group

DECEMBER 3, 2020

In the Industry section of the tool, content consumption data is broken down into 4 specific categories: Company Sub-Industry, Job Level, Job Area, and Company Employee Size. It’s not surprising, so let’s dig further into this filter to see what else we can learn about their consumption habits of those in the Food Production category.

Analysis 229

Analysis Budget Programs B2B Work Management 229

Webbiquity

MARCH 7, 2023

What does the outline (of the eBook, or white paper, or video script, or whatever) look like? Affiliate sales support independent publishing But the consultant should also ask and help answer key questions, such as: What is a compelling topic for our target audience? Once it’s developed, how should the landing page be designed?

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Lead Forensics

MARCH 12, 2024

If not, then consider alternative forms of content that might work better, such as a white paper, video or SlideShare. Your digital infographic should be shared anywhere you can possibly think of – across all your social media channels, on your website, inside white papers and eBooks, issued in conjunction with a press release, etc.

Press 52

Press Customer Satisfaction Lead Scoring Lead Ranking 52

The Point

MAY 4, 2015

If a prospect searches on a particular topic and sees a list of ten white papers on that subject, the title of your content and the quality of its abstract will likely be the difference between that prospect downloading your content vs. your competitor’s. Remember: an abstract is, essentially, an ad. Drive action.

Paper 100

Paper Content Advertising Agencies Conference 100

Onalytica B2B

SEPTEMBER 12, 2017

Product categories (e.g. Influencers are far more likely to talk about innovation, product categories, industry issues and less likely to talk about brands. Examples per sector are: There’s tonnes more information on this subject in the full white paper: The Definitive Practical Guide to Influencer Relationship Management.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Binary Demand

MARCH 26, 2024

As he delves into online helpdesk software research, an intent data platform detects key signals: Signal 1 : Downloading whitepapers on helpdesk software signals a strong interest in the category. Registering for a White Paper is a stronger indicator that a user is in the advanced stages of making a purchase decision.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Vidyard

NOVEMBER 16, 2021

For this innovative work, Vidyard has been named a recipient of the Salesforce Partner Innovation Award in the Travel, Transportation, and Hospitality category. The study finds that Salesforce is driving massive gains for its partner ecosystem, which will see $6.19 in gains for every $1 Salesforce makes by 2026.

Salesforce.com 93

Salesforce.com Business Digital Transformation Advertising Agencies 93

BOP Design

APRIL 19, 2021

There are three main categories of B2B emails, these include: Informative Emails. By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry. Newsletters.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Trade Press Services

MARCH 18, 2024

While self-published books are typically not eligible for literary awards , there are smaller contests that may specialize in the self-published category. Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. Are royalties or a monetary advance an important factor?

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Navigate the Channel

OCTOBER 4, 2023

Traffic should be the precursor to the goal of the conversion, which depending on the type of business, conversion can mean a lead submission form, a tracked phone call, a white paper download, an email signup, or other identified desired action. This is the broadest category to track, but is important.

Planning 65

Planning Cost per Lead Classified Ads Advertising Agencies 65

ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. In this post, we’ll provide an overview of each question from the white paper. Content produced in collaboration with Capgemini. Source: Capgemini.

eCommerce 102

eCommerce Ning Allocation Work Management 102

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. For the most part, generative AI tools fall into two broad categories: Text-based tools like ChatGPT. Visual tools like Midjourney or DALL-E.

Marketing AI 106

Marketing AI Enterprise Management Ethics Sample 106

NuSpark Consulting

AUGUST 23, 2018

White Papers and E-Books. The goals for white papers and e-books can be to: Generate qualified leads. You create a landing page that convinces people to give you their contact information in exchange for downloading the white paper. Some of the leads that you receive will fit that category.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100