WriteSpark

APRIL 8, 2014

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. These papers offer proven performance that you''ll want to sustain.

Paper 120

Paper Copywriting Case Studies Case Study 120

KoMarketing Associates

MAY 15, 2018

While blog posts, online guides, and white papers are great “top of the funnel” content assets, you must nurture the lead all the way through to the purchase. Enter: case studies. But, how do you create a B2B case study that supports your content marketing strategy ? Step 3: Format the Case Study.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Set the purchasing agenda with white papers.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study?

Case Study 120

Case Study Case Studies Studies Best Practices 120

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible).

Paper 100

Paper Lead Generation Sample Lead Ranking 100

The Point

JUNE 28, 2011

I cringe to think of it now, but twenty years ago the task of including an image of the offer – even a white paper – usually resulted in a photo shoot. Yes, I have attended half-day photo shoots in which all we shot was a white paper on a desk.) Still, the same principle applies. Add a drop shadow.

Paper 100

Paper Creativity Landing Pages Cost per Lead 100

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. " Read on to get their insights.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The ROI Guy

APRIL 18, 2012

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

Case Studies 40

Case Studies Paper Case Study Studies 40

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?

Paper 100

Paper Enterprise Management Case Study Case Studies 100

WriteSpark

JULY 6, 2010

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. How can you salvage a weak story?

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

Case Study 54

Case Study Case Studies Studies Enterprise Management 54

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? Studies project that the technology will do about $1.8 totaled $58.6

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Act-On

FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? He is also the author of the White Paper Pundit blog. Which content should be free?

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Blog posts, eBooks, and other resources about solving this challenge might be consumed. Consideration.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. Source: SAVO Group. Like this post?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 217

Work Management Content Marketing Management Paper 217

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

FEBRUARY 11, 2015

A new report suggests that while email maintains several critical features that drive its value, white papers prove two times more effective at driving audience conversions. White paper content is one of three forms of information that more than half of B2B buyers examine when researching a purchase. billion in sales.

Paper 40

Paper Conversion Tools B2B 40

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

The ROI Guy

APRIL 18, 2012

In a study of UK CIOs, IDG Research Services determined that CIOs desired to spend more time leading change efforts, over the next 3-5 years, driving business innovation and developing new go-to-market strategies. Click here to see the New UK CIO Interactive White Paper in action.

Paper 40

Paper Case Study Case Studies Studies 40

Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52