Martech

APRIL 5, 2024

Chase’s advantage is transactional first-party data, which allows brands and agencies to target based on purchase history. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release.

Advertising Agencies 112

Advertising Agencies Media Verticals Paid Search Agency 112

Marketing Insider Group

JULY 26, 2021

Consumers want the ability to choose online or in-person shopping (from the same brands) at any time. Better access to more product options has made brand loyalty less secure. Consumers are increasingly seeking brands that align with their personal values and beliefs. Trend #1: A Hybrid View of Shopping.

Trends 363

Trends Planning Paid Search Agency Loyalty 363

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Gone are the days when a catchy commercial was all a brand needed to win a consumer’s business. Your brand doesn’t need a David Ogilvy or Phyllis Robinson to give it a human touch.

Brand Identity 357

Brand Identity Branding Advertising Agencies Content 357

The Point

DECEMBER 5, 2023

The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Basic, token-based personalization (e.g. “Hi House lists (customers, leads, and other opted-in contacts) are not immune. Now, to recommendations.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Martech

MAY 19, 2023

This four-part series will explore four categories of artificial intelligence (AI) and how they can meaningfully impact marketers and their customers. This category may be very familiar to you, but we’ll take a fresh look at it here before moving on to other uses of AI in the subsequent parts of this series.

Marketing AI 145

Marketing AI Marketing Qualified Leads Generation Copyright 145

Marketing Insider Group

MAY 25, 2020

You know your brand. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Find Your Voice.

Social Media 338

Social Media Personalization Media Brand Identity 338

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Groove’s startup journey blog still generates tons of brand awareness for the company.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. Clear messaging Effective communication is the cornerstone of building a strong brand.

Marketing AI 138

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 138

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones.

Marketing AI 105

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 105

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Research 143

Research Loyalty Case Studies Communities 143

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Trust yours.

Practices 151

Practices Generation Best Practices Content 151

Martech

APRIL 25, 2024

Ogilvy’s 2030 Forecast asserts 60+ is the fastest-growing and wealthiest consumer class, representing a lucrative “silver economy” for product and service brands. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Television marketing 96

Television marketing Planning Paid Search Agency Peer-to-peer 96

Martech

FEBRUARY 16, 2024

Brands in North America, for example, need to be cognizant of this legislation if they are reaching European citizens in Europe, just as they have needed to be cognizant of GDPR. Opportunity to opt out of personalized content. No targeting based on categories such as ethnicity or sexual orientation. No advertising to minors.

Service 121

Service Business Act-On Opt-out 121

Martech

JULY 6, 2023

While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. Top categories.

eCommerce 105

eCommerce Trends Amazon Gartner 105

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Phrase added Auto LQA and AI Actions to its localization platform.

Marketing AI 112

Marketing AI Enterprise Management eCommerce User-Generated Content 112

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. How do I get started?

Research 103

Research B2B Thought Leadership Thought Leadership Cold Calling 103

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). Enhanced personalization: Personalization is crucial in today’s digital landscape. Moreover, we tend to buy from the brands we know.

Account Based Marketing 110

Account Based Marketing Spending B2B Marketing ABM 110

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Act-On 115

Act-On Trends Paid Search Agency eCommerce 115

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. Leveraging Data for Precision Targeting Successful retail brands are capitalizing on the rich reservoirs of data housed within major retailers’ ecosystems.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Marketing AI 110

Marketing AI Process Lead Ranking Analysis 110

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks.

Newsletter 106

Newsletter Practices Analytics Optimization 106

SocialPilot

FEBRUARY 5, 2024

With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. Lean on your first-party data to unlock insights that can help you connect with your customers by creating relevant and personalized experiences. Use strong creative. Seasonal packages.

Campaigns 116

Campaigns Curation Landing Pages Verticals 116

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 95

Media Brand Identity Branding Storytelling 95

Martech

DECEMBER 8, 2023

In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company.

Ad Building 137

Ad Building Brand Identity Branding Marketing & Strategy 137

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. Personalized Videos Personalized videos are not used by every business development team, but even before AI, this was a growing category.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Sprout Social

SEPTEMBER 30, 2022

Benefits brands just getting started on Facebook. For many brands, turning off like counts on Facebook is a great way to encourage your audience to judge the content objectively. This is particularly helpful for brands that are just starting to grow their presence on the platform.

Facebook 116

Facebook Privacy Lead Ranking Lead Scoring 116

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. Because AI is unexplored territory and, in the wrong hands, can damage a company’s brand, people will need to know how to maintain ethical boundaries. This is a pretty mundane task that doesn’t require a person.

Marketing AI 115

Marketing AI Paid Search Agency Cross-Selling Ethics 115

Martech

MARCH 4, 2024

Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. By then, you’ve moved on to 17 other projects, and your simple personalization program is very far from the top of your mind. Catch it before it happens.

Marketing Automation Services 127

Marketing Automation Services Marketing Automation Work Management Automation 127

Oktopost

JUNE 6, 2023

So how can social media marketers effectively maintain brand awareness and establish themselves as thought leaders in their field? Clare joins the show to share how she leverages social media and employee advocacy to raise brand awareness, build trust, and position Singletrack as an industry thought leader.

Thought Leadership 118

Thought Leadership Youtube Curation Startups 118

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. AI has great potential to assist brands in providing the personalized customer experiences consumers increasingly expect.

Marketing AI 90

Marketing AI Personalization Marketing Automation Services Enterprise Management 90

Martech

NOVEMBER 3, 2023

Today’s consumers are taking a more active approach to withholding their personal data. Of those consumers unlikely to allow brands to track their personal data, 67% could be open to changing their tune — given the right conditions. Now more than ever, there is a direct link between brand and customer data acquisition success.

Cost per Acquisition 109

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 109

Martech

APRIL 20, 2023

The key to RMN’s success is how interactions with brands can enhance the shopper experience. If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Helping when customers research products Where can brands get involved in the customer journey?

Paid Search Agency 107

Paid Search Agency Advertising Agencies Ads Multi-Channel 107

Oktopost

APRIL 27, 2024

Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Keeping active and posting on social media is a must when you want to develop and maintain your personal branding.

Peer-to-peer 62

Peer-to-peer Training CAN-SPAM Social Media 62

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It’s a one-stop shop that’s excellent for beginner creators and brands. You’ll also need access to a Facebook Page since the tool is specifically for content creators and brands.

Facebook 106

Facebook Planning Work Management Paid Search Agency 106

Sprout Social

FEBRUARY 6, 2024

That’s the number one spot when compared across products in every software category! Or consider how IT software company Ivanti generates $500,000 in earned media value through its Sprout-powered brand ambassador program: We couldn’t have succeeded without the data, insight and partnership we got from Sprout. Not a Sprout customer yet?

Work Management 115

Work Management Marketing Management Software Product 115