Martech

APRIL 25, 2024

digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets than linear TV.

Spending 66

Spending Paid Search Agency Top of Funnel Cable 66

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Chase acquired transaction-based digital advertising platform Figg in 2022 — a key component in Chase’s two-sided commerce platform. Chase customers have purchase histories across retailers and other businesses they buy from.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Martech

SEPTEMBER 12, 2023

The challenge is for executives, decision-makers and leaders to figure out the use cases and categories, and map them to their organization.” Organizations are at different stages of digital maturity and use AI for different functions. Use case categories. GenAI use case categories. Each category includes multiple tools.

Marketing AI 128

Marketing AI Organization Tools Generation 128

Marketing Insider Group

DECEMBER 28, 2020

It’s a fair question considering the digital world we live in and our celebration of technology. You’ll find the major categories of MarTech below, what they do, and recommendations. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. What Is MarTech? SharpSpring.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Martech

FEBRUARY 28, 2024

While benchmarks and leading indicators help guide our decisions, the variables that can change outcomes are unique to each company, category and audience. Believing B2B digital marketing differs from general marketing has led us to actions contrary to marketing theory. Category interest — Middle of the funnel (MOFU).

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Martech

NOVEMBER 28, 2023

. “The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Big sales numbers weren’t just due to higher prices. Black Friday.

Spending 107

Spending eCommerce Merchandising Pricing 107

Marketing Insider Group

MARCH 4, 2024

Consumers have a love-hate relationship with digital advertising. They’ll help you refine your digital advertising so it aligns with consumers’ desire to have more say in their digital ad experiences. Position influencers as an extension of your digital advertising. Overlay your first-party data with zero-party data.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Martech

OCTOBER 12, 2023

Although Amazon’s deals were exclusive to Prime members, retailers in many categories offered similar deals that boosted sales, according to data from Salesforce that measured non-Amazon ecommerce retailers. General handbags (15%) and active apparel (15%) were the categories with the highest U.S. categories. In the U.S.,

Amazon 115

Amazon Marketing AI eCommerce Lock-In 115

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s No targeting based on categories such as ethnicity or sexual orientation. ’s population. In your inbox.

Service 131

Service Business Act-On Opt-out 131

Martech

MAY 10, 2023

A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it. “As Four categories The DCM also uses four categories. However, it is not a one-and-done proposition.

Digital Asset Management 99

Digital Asset Management Enterprise Management Work Management Touchpoints 99

Martech

APRIL 9, 2024

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Context is one of those categories where you can get the freshest take on what your consumer is doing in the moment.”

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Contently

JANUARY 17, 2023

Group the inventory of facts into three categories: Category One includes the core facts central to the piece’s argument. Category Two includes important core facts that are part of the central argument but without which the piece could still stand. Use a multi-level process for fact-checking the piece. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Martech

JULY 13, 2022

Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories. Figures for June showed the growing value of the digital commerce space, withb spending up 7.5% Get the daily newsletter digital marketers rely on. Performance by category.

Amazon 106

Amazon Pricing Price Newsletter 106

Choozle

MARCH 15, 2024

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent forecast by eMarketer, omnichannel retail media ad spend is set to hit $59.98 billion in 2024.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62

Martech

JULY 6, 2023

As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals. Top categories. As a result, it’s a great snapshot of ecommerce trends. Why we care. Prime Day competition.

eCommerce 107

eCommerce Trends Amazon Gartner 107

Martech

AUGUST 17, 2023

The adtech world is also getting better at measuring the exposure of sponsored logos across the digital ecosphere. Top categories. The top categories aren’t what Americans might associate with a trip to the ballgame. There is a distinct B2B flavor for the top sponsorship categories. More brands, more deals.

Brand Identity 98

Brand Identity Branding Buzz Marketing Report 98

Martech

APRIL 9, 2024

Effective search is the foundation of a successful digital asset management (DAM) system. Metadata unlocks your digital content’s true potential, enabling efficient search, improved findability and trusted content governance. However, search relies on the power of metadata. Hence, get your metadata in order. Because it can’t.

Digital Asset Management 110

Digital Asset Management Industry CMS Transparency Work Management 110

Hinge Marketing

MAY 22, 2023

One of the key findings is that High Growth firms have a much greater level of digital maturity than do their Low Growth peers. To better understand what’s happening, we organized the list of marketing techniques into the five core categories shown below. In the full report , you’ll gain access to a detailed breakdown of each category.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

HG Data

APRIL 4, 2024

View HG Insights’ ERP Market Report: Spend, Trends & Opportunities in 2024 In our recent market report, Enterprise Resource Planning (ERP) systems, a critical component of digital transformation in businesses, took center stage.

Vendors 52

Vendors Spending Planning Digital Transformation 52

chiefmartech

NOVEMBER 10, 2022

Macroeconomic headwinds are colliding with rising customer expectations for better digital experiences. Yet at the same time, major innovations with generative AI, first-party/second-party data, ecosystem strategies, and fragmenting media channels are driving important changes to marketing’s digital capabilities.

Marketing Management 110

Marketing Management Peer-to-peer Vendors Advertising Benchmark 110

Heinz Marketing

JANUARY 26, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In today’s digital age, it’s harder than ever to stand out. Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. What is category leadership? How do I get started?

Research 89

Research B2B Thought Leadership Thought Leadership Cold Calling 89

Martech

AUGUST 10, 2022

Online prices were down 2% in July compared to June and 1% compared to last year, according to the Adobe Digital Price Index. Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% Most (14 of 18) categories tracked by the Index saw monthly price drops.

Pricing 107

Pricing Price eCommerce Newsletter 107

Martech

JULY 13, 2023

Big ticket items in categories like furniture/home and electronics become possible for more consumers when they buy now, pay later. Top categories. Another sign that other factors besides discounting contributed to Prime Day purchases was in the top categories. Modest discounting.

eCommerce 98

eCommerce Pricing Price Amazon 98

Martech

DECEMBER 26, 2023

But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today. Let’s examine these changes and how partner marketing has changed with it. These ideas are organized into three categories: strategies, tools and tactics. Get MarTech!

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

JULY 14, 2022

Amazon Prime Day, a two-day event held this year on July 12 and 13, outperformed last year’s event by 8.5%, according to the Adobe Digital Economy Index. Get the daily newsletter digital marketers rely on. Popular product categories included childrens apparel, audio equipment and appliances. billion the second day.

Amazon 127

Amazon Social Networks Newsletter Pricing 127

Martech

MAY 11, 2022

The latest Adobe Digital Price Index (DPI) finds online shopping prices still increasing YoY but at a slower rate. April was the 23rd consecutive month of online price inflation, but more than half the categories tracked by Adobe showed a price decrease from March to April. Read next: Adobe CEO says make the digital economy personal.

Pricing 100

Pricing Price Click Rate Loyalty 100

Choozle

OCTOBER 16, 2023

In the era of digital marketing, precision is paramount. Discover data-driven targeting tactics, such as first-party and third-party data, contextual site/category and keyword targeting, location-based targeting, and retargeting. Today’s consumers are discerning and demand content that resonates with their specific interests.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

Martech

JUNE 16, 2022

Online prices were up only 2% last month compared to a year earlier, according to The Adobe Digital Price Index. The DPI tracks prices across 18 categories, 10 of which saw decreases last month. YoY), and a record YoY low for the category over the last 24 months. YoY, the biggest increase of any category and 1.7

Pricing 91

Pricing Price Statistics Newsletter 91

Martech

APRIL 14, 2022

And the increased interest in OOH, by tech and other categories, is largely because of the ability to integrate the channel into an omnichannel strategy for marketers. The leading segment of OOH was digital. With flashy video displays and tech-forward distribution and standardization , digital shot up 22.7% The numbers.

Paid Search Agency 123

Paid Search Agency Mobile Advertising Companies Digital Transformation 123

Martech

MARCH 27, 2024

The upside: Benefits of ABM Improved targeting : ABM allows digital marketers to tailor strategies to the specific needs and pain points of target accounts, resulting in more precise targeting. Enhanced personalization: Personalization is crucial in today’s digital landscape.

Account Based Marketing 113

Account Based Marketing Spending B2B Marketing ABM 113

sagefrog

MARCH 13, 2024

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. User Consent & Data Security In the digital age, user trust hinges on transparent consent and data security practices.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Martech

APRIL 25, 2024

Financial planning, investment advice, legal and health apps and services are top service categories, with hobbies and crafts, DIY projects, cooking, gardening and pet wellness as key interest areas among various subgroups of this generally affluent and retired demographic. Dominate the social platforms Facebook and X. Outspend on Temu.

Television marketing 70

Television marketing Planning Paid Search Agency Peer-to-peer 70

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. Users can filter search results by category sales ratio, classification, business model, and partnership lgolia’s Generative Shopping Experiences creates unique online shopping experiences.

Marketing AI 110

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 110

Martech

JANUARY 5, 2023

Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. retail sites, 100 million SKUs, and 18 product categories. A strong Cyber Week. Discounts still work.

eCommerce 109

eCommerce Pricing Price Distribution 109

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. retail sites, 100 million SKUs and 18 product categories. What jumps out is that multiple online categories are resisting economic pressures to push prices higher.

Pricing 113

Pricing Price eCommerce Analytics 113

chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Metaphorically speaking. Quite a splash.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

AUGUST 8, 2023

Additionally, 75% of digital media buyers believe that the shift to first-price auctions favors publishers, and 64% say that first-price auctions cause CPMs to increase for them. The digital ad supply chain is complicated and has many opportunities for fraud and other kinds of waste. Why we care. Get MarTech! In your inbox.

Advertising Agencies 98

Advertising Agencies Cost Advertisements Advertising 98