Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Personalization Marketing Automation Services Enterprise Management 98

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Search Engine Journal

OCTOBER 22, 2021

Using keyword segmentation to see pages may rank well gives insight that can guide you in where to invest your SEO and content resources. The post Keyword Segmentation: Find Which Product Categories Rank Best appeared first on Search Engine Journal.

Segmentation 127

Segmentation Keywords Product Best Practices 127

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. What advice would you give to brands that are hesitant to embrace social media due to being in a low-interest category? This is where creativity can play.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Search Engine Journal

OCTOBER 5, 2022

Follow these tips to ensure a good fit in content structure. The post Do I Write Separate Pillar Posts For Each Category? What do you do when you have multiple cluster posts without a pillar page? appeared first on Search Engine Journal.

Tips 88

Tips Content SEO 88

Marketing Insider Group

JUNE 15, 2021

Content pruning is an essential part of every content marketing strategy. Removing old and irrelevant content can uncover stuff you want people to see. It can also create more space for new content production. That’s where content pruning comes in. It can also create space for new content production.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Sprout Social

JUNE 22, 2022

Sprout Social , an industry-leading provider of cloud-based social media management software, has been recognized by G2 ’s 2022 Summer Reports as a leader across six award categories: Social Media Monitoring, Social Media Management, Social Media Suites, Social Media Analytics, Social Customer Service and Hashtag Monitoring.

Enterprise Management 98

Enterprise Management Work Management Customer Satisfaction Lead Scoring 98

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. Content Marketing is the about building measurable business growth. Everyone inside the business creates content.

ROI 317

ROI Content Marketing Digital Asset Management Business 317

Ahrefs

MARCH 7, 2024

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This type of metric measures the efficiency of … Read more ›

Content 109

Content Efficiency Marketing Organization 109

ClickZ

JANUARY 22, 2021

sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. Vibenomics is an audio advertising company that also provides amazing premium content,” explains Brenner.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Martech

SEPTEMBER 22, 2021

Commerce Signals recently debuted “product-level audiences” that enable brands to target ads directly to buyers of their categories. The post New marketing tactic to keep hot categories growing appeared first on MarTech. A new product from Commerce Signals, a Verisk Financial business, provides exactly that.

Tactics 94

Tactics Privacy Purchase Marketing 94

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. They say ‘content is king’, but, if handled well, it is far more than this.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. The changes resonated with consumers, growing StarKist’s pouch category by 75 percent and nearly doubling household penetration. We were in a stagnating, declining category,” says Mecs. “We

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Now don’t get me wrong.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contently

JANUARY 17, 2023

Few content teams have someone with such a keen eye for facts. And honestly, the kinds of content businesses publish rarely require the rigor expected by publishers of long-form investigative journalism. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

Marketing Insider Group

DECEMBER 4, 2023

This study isn’t just a face-off between human and machine; it’s a deep dive into how the landscape of content creation is evolving , pushing the boundaries of technology and human ingenuity. Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. It doesn’t seem that long ago that I was first thinking about launching an agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. It doesn’t seem that long ago that I was first thinking about launching an agency.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

accelerate agency

OCTOBER 31, 2022

accelerate agency has been shortlisted in 5 categories in the 2022 US Agency Awards, a competition open to all creative, design, digital, marketing, advertising, media and public relations agencies with a presence in the United States. accelerate agency was also shortlisted in four agency categories: SEO Agency of the Year.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Public Relations 52

Marketing Insider Group

SEPTEMBER 28, 2020

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

RebelMouse

DECEMBER 14, 2022

Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Recirculation by Site Category. Encouraging Readers to Discover More Content. Here’s what that analysis tells us.

Loyalty 52

Loyalty Top of Funnel Click Rate Traffic 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. These are: Best Use of Search – B2B (SEO) Most Innovative Campaign (SEO) Best SEO Campaign Best Use of Content Marketing We are especially proud of the results we’ve secured for Dialpad.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Domain 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. These are: Best Use of Search – B2B (SEO) Most Innovative Campaign (SEO) Best SEO Campaign Best Use of Content Marketing We are especially proud of the results we’ve secured for Dialpad.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Domain 52

accelerate agency

OCTOBER 27, 2022

Our Head of Strategic Partnerships, Lewis Morfoot got a well deserved shortlisting in the Rising Star category. Best Use of Content Marketing. Speaking of the bumper haul of nominations, our CEO Nick Brown said, “I’m really delighted that we’ve been shortlisted in all six of the categories we entered for this year’s UK Search Awards.”.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Domain 52

Marketing Insider Group

APRIL 28, 2021

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content. So much so that they link to it in their own content.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

JULY 3, 2023

However, searching for current content ideas can be time-consuming. Investigate our list of resources for discovering current trending topics that keep your content relevant. Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Image Source 3.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

SEO 331

SEO SME Lead Ranking Content Marketing 331

Top Rank Marketing

MARCH 25, 2024

In that time, we have definitely witnessed the much-discussed convergence of these two previously diametric categories; the so-called consumerization of B2B. Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Heinz Marketing

DECEMBER 21, 2023

A content taxonomy is a system that helps with categorizing and organizing content. It makes it easier to prioritize content, connect the right content to the right audience, and seamlessly deliver content across multiple channels. We have an example to illustrate later in the blog.

Digital Asset Management 113

Digital Asset Management Content Work Management Tagging 113

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy. What content are they consuming?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. They’re all over digital content and online channels. Most of them are doing it at a basic, functional level.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Litmus

MAY 17, 2021

Imagine I’m flourishing a top hat while I introduce you to Litmus’ newest feature: Categories for Design Library. Modules can even be in multiple categories for flexible ease of use. Having a category dedicated to each of your customers makes it clear which design elements you should access to build the right email.

Organization 58

Organization Tagging Newsletter Design 58

Marketing Insider Group

NOVEMBER 17, 2020

Content marketing is a contact sport. Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Image: CMI.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Marketing Insider Group

OCTOBER 27, 2020

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They will consume content, but only if it’s valuable to them. Quick Takeaways.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Content Science Review

NOVEMBER 11, 2021

Explore our content technology infographic to see the major categories of content technology and the top technologies within each category. .

Content 124

Content 124

Metadata

DECEMBER 3, 2020

B2B Category Creators Episode 3 Complete Transcript Gil Allouche: All right, gentlemen. This is the third episode of the Category Creators podcast. We talk a little bit about how to create categories and what you did at companies to make your category successful. Welcome, everyone, to the Category Creator podcast.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52