Anything Goes Marketing

AUGUST 28, 2006

Ever see a website that has a million numbers that you should contact? The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Chad H Tags: lead generation , clickz , web design , business blogging. Has anyone tried this?

Lead Generation 100

Lead Generation Contacts Generation Leads 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Notice how it's not only frickin hilarious but has a message to push you to their website to buy their stuff. Sounds difficult eh?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

FEBRUARY 6, 2008

Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised?

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

OCTOBER 2, 2006

One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? Employees know that their CEO is not just drinking cocktails in the business lounge when they're stuck in an airport. It heightens the online experience for boring company websites. It's cheaper then Google AdWords.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

MAY 24, 2006

Businesses are still not getting it - people don't want to read your corporate BS. I see blogs every day driving increased web traffic to companies' main websites. i.e. if it makes business sense to spend money to drive people to your website, then why not at least try it? Well, yes you do - you're losing business.

Emarketing 100

Emarketing Tagging Traffic Business Blogging 100

Anything Goes Marketing

OCTOBER 27, 2007

I submitted my application on the new Dundler Mifflin Infinity website which was accepted and I plan to help them sell paper. This season, they've launched a new website that allows their customers to buy their product online (if you're asking what took them so long, you need to watch the show). I'm not joking! Go Sudbury branch!

Viral Marketing 100

Viral Marketing Web 2.0 Banner Ads Banners 100

Anything Goes Marketing

DECEMBER 17, 2007

Here I was minding my own business, taking in some caffeine while I scanned my web traffic. I know my American friends are saying `Whoppie` but it`s nice to be listed up there with Seth Godin on a widely read and respectable website (unlike those others that we will not mention at this time - kidding!). What did I find?

Tagging 100

Tagging Traffic Marketing Advertisements 100

Anything Goes Marketing

JUNE 22, 2008

It's been a very busy month with lots of travel thrown in. I had the pleasure of attending the Marketing Experiments Website Optimization workshop that was held in Florida earlier this month (still waiting for my landing page professional certification badge :) ). What's in it for me? Don't assume anything. You need to spell it out.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

AUGUST 25, 2006

25 Things to Know BEFORE You Write for a Living by Liz Stuck? 25 Things to Know BEFORE You Write for a Living by Liz Stuck? 49 ways to crack writer’s block by TDavid Chad H.

Blogger 100

Blogger Tagging Internet Marketing Small Business Marketing 100

Anything Goes Marketing

AUGUST 14, 2006

Just as businesses can use blogs to portray a human voice to their corporate facade, celebrities can also use blogs to have their say - especially when they screw up which is typical for them. Right now, you don't even have an official website. PS - Blogs are really not much different for celebrities then for businesses.

Act-On 100

Act-On Tagging Business Blogging Paid Search Agency 100

Anything Goes Marketing

DECEMBER 9, 2007

This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube. CEO video messages to customers, prospects and employees. Have the CEO record a video with their video phone at the airport while they're waiting for their flight. Company videos for holiday cards.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

MAY 3, 2006

Have look atthe article and find out how to spread the word about your business by using your customers. This is definitely something to think about - you have customers that are really enjoying the experience with your business.

Generation 100

Generation Media Tagging Features 100

Anything Goes Marketing

MARCH 24, 2007

Have you ever been miffed when trying to test out a product from a website? or the YouTube generation - whatever - people expect more from the web and they expect more from your website. The idea around thought leadership is to draw people to your business but once they are there, then what? Call it web 2.0

Microsite 100

Microsite Product B2B Thought Leadership Web 2.0 100

Anything Goes Marketing

JULY 23, 2006

If you have a brand, product or company that people have a hard time getting consider reusing a flash demo that marketing may already have created for your website or consider investing in a new one. Therefore, don't just stick the video under a section called "demo" on your website.

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). It all depends on your type of business but I’m sure there are not many companies that couldn’t improve in this area.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Tags: business blog lead generation. I have a good idea as to what I'm blogging about.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. If you have a good web analytics tool, you should be able to find out which search query they used to get on your site or which website they came from. Tags: business blog lead generation Sales process. This post focuses on using blogs for lead generation.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

NOVEMBER 27, 2006

Here are a few of my favourite tools from his website: Paid Search and Organic Search Spyfu : Can be used to find out how much a search term is currently going for, how popular a search term is and who (which of your competitors) is currently using the search term and how they are using it.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

SEPTEMBER 6, 2006

If you have a corporate blog look at your other marketing materials - website articles, ads, email, white papers, pamphlets, trade show materials etc. Tags: business blog lead generation blogging. Compile some of your blog posts and create a downloadble white paper or e-book. Look beyond your blog.

Tips 100

Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

JUNE 15, 2006

By adding alt tags, you're making your website or blog more search friendly as your images are now searchable. I've been a little busy getting married and now I'm off to the Greek Isles for a few weeks. These small tips can generate increased traffic on your site. PS - You may have noticed the lack of blog posts.

Tagging 100

Tagging SEO Tips Creativity 100

Anything Goes Marketing

MAY 26, 2007

If you were able to include these comments in the contact record of your CRM, your sales and customer support team can get a better sense of the contact, their business and any issues/opportunities that exist. Tags: web analytics email marketing business blog B2B enewsletter e-marketing Web 2.0. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

MAY 1, 2007

From the article Business Crawls onto Web 2.0 , the path to large corporations adopting to Web 2.0. If I can't leave a comment that it's just a regular website that typically does well in the search engines. Allowing people to comment on your video and post their own videos is. I don't even consider a blog as being part of web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

DECEMBER 12, 2006

I've heard that Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business is also a good start. Tags: web analytics lead conversion website traffic blogging Google. In the meantime, please let me know other resources on web analytics that you have found helpful. Until next time, Chad H.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

JULY 23, 2006

Have you come across a business blog and said "This is pure shit?" The worst part is that seems just a part of EDS' regular website. I don't know too much about Spront these days but if they pay as much attention to their blog as their business then it's in for some serious trouble. This is a blog no no for industry.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

OCTOBER 15, 2006

Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need. How about something called a "Blog Paper"? :) Any other good books that you've read to help generate leads for your business?

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

FEBRUARY 24, 2008

While I think the webisodes are funny and entertaining, will it bring Kraft the desired effect of getting businesses to use Tassimos in the workplace rather then just at home? Some additional ideas may include advertising on The Office's (TV show) official website. You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

MARCH 9, 2008

You can update an RSS feed and have it publish to your website and email. It's much easier now as some systems will allow you to create this on the fly and integrate directly into your email or website. For example, a white paper that outlines a ten step plan to turn around their business using your product or service.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? It's only when businesses deceive the public that things go terribly wrong. These are typically comments that don't really have much substance but they react negatively to businesses in general.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

JUNE 24, 2007

The Know-How Exchange allows small to mid-size businesses to post marketing questions on a wide variety of topics and the community provides responses. Get the conversation started and use your team to answer these questions (perhaps the service component of your business). A great example of this is MarketingProfs Know-How Exchange.

Communities 100

Communities Traffic Peer-to-peer Effectiveness 100

Anything Goes Marketing

SEPTEMBER 16, 2006

Yes, Technorati is an amazing website that has been extremely beneficial to the blogosphere. If you don't hear back from anyone within a few business days then please let us know and be sure to include the subject and ticket number, "[Feedback] Blogger #48489], " in your note so we may properly track your issue and its progress.

FAQ 100

FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 25, 2007

For example, if the white paper was focused on a specific industry or targeted a specific business group, your email content could reflect this. Hopefully these ideas inspired you to further maximize your white papers and other website downloads. However, you never now who this may get emailed to and it's best to keep it generic.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? The goal is to entertain while demonstrating their understanding of what their target audience goes through in their day to day business functions. It's Time to get Interactive. PPPS: If you've tried a viral campaign.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

OCTOBER 12, 2006

Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have. This gives marketers the flexibility to focus on promoting a single product/service or product line while allowing for new features that may seem risky for the main website.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

MAY 3, 2006

I found it easy to voice my complaint using their website and they replied to me in less then a week. PPS - Don't let businesses (B2B or B2C) treat you like shit and get away with it. Sincerely, Stephanie Changkye Customer Service Representative Shell Canada Limited Here is a company that has got it right in terms of customer support.

Tagging 100

Tagging Paid Search Agency Contact Marketing Service 100

Anything Goes Marketing

MARCH 7, 2007

It's fairly logical that proactively calling someone will generate more business then just sitting on your ass. In this way, sales can focus on those prospects that are genuinely interested in your business. Wow, that's groundbreaking there. Cold Calling Works. I don't even know where to start on this one.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

MARCH 18, 2007

As I've recommended earlier in the post Why B2B websites fail , one of the strategies you can employ is asking for basic information at the beginning of your interaction and asking for additional information for each subsequent interaction. Would you ask them about the key aspects of their business and what their annual revenue is?

Lead Qualification 100

Lead Qualification Landing Pages Sales Qualified Leads Lead Scoring 100

Anything Goes Marketing

JANUARY 16, 2007

It's these types of customers that helps a business grow. Does the company take the customers for granted and just focus on new business (or more web traffic in a blog's case)? What if you served up different messaging to your customers on your website based on their profile? For example "XYZ company is currently on our website.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100