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| Page 1 of 90 | Previous | Next | PUZZLE MARKETER APRIL 3, 2012 Being Busy is Not Being Productive One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. The problem is that the busy work for most people isn’t focused on the things that need to be done. It’s just that, busy work. The next day begins a new cycle of non-productivity. If you’re still with me, then let me explain what I mean by labeling these tasks as non-productive. These tasks are non-productive because they are endless and time consuming. can’t make phone calls? | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013  4 Reasons Why Google+ is a Killer B2B Social Media Platform It’s no secret that Google’s business model is to sell advertising. Product MarketingMy following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. They invest in Facebook and Twitter and (more and more) in LinkedIn. Google Now. | | | | | |
| | | BUZZ MARKETING FOR TECHNOLOGY JULY 24, 2008  Are You a Productive Reader? - Stepcase Lifehack PRODUCTIVITY. Enter your email address: May 23rd, 2008 in Productivity. Are You a Productive Reader? But are you productively literate? But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. business. | SMASHMOUTH MARKETING OCTOBER 3, 2010 NetProspex Product Review: Powerhouse for Lead Lists With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business. NetProspex has the most job title meta-data in the industry so that instead of only being able to target broad categories like 'Marketing,' you can get really granular and target specific job categories like 'Advertising' or 'Product Management.' The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. | IT'S ALL ABOUT REVENUE JULY 2, 2012 How Product Marketing Can Thrive in a Content Marketing World by Rob Bois | Tweet this In a prior job, I was responsible for both product marketing and content marketing. How do product marketers stay relevant? Sometimes content marketing feels like it’s about everything but the problem your product solves. Traditional positioning documents do a great job of translating product features into high-level messaging. A “message board”, on the other hand, describes three or less key ideas that describe the story and emotions you want the product to evoke. Talk the Topic, Not the Product. | | | | | | | |
| - What Is Productivity?
Polyphasic Sleep » What Is Productivity? In this post we’re going to take a deep look into the concept of productivity. Here’s my personal definition of productivity: Productivity = Value / Time. productivity equals value divided by time). By this definition there are two primary ways of increasing productivity: 1) Increase the value created. Time also makes it very easy to compare different levels of productivity, such as output per hour or per day. What is the “value&# in our productivity equation? Be productive. MORE >> -
PUZZLE MARKETER | WEDNESDAY, MAY 9, 2012 The One Day Business Plan Worksheet
The document is called The One Day Business Plan Worksheet. Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. 2) The One Day Business Plan Worksheet is a great document. Whether you’re a small business entrepreneur or a big business senior executive, this worksheet will help you get your ideas to paper and flush out what your next idea could be. found another and possibly primary source at The Small Business Town Network , also includes an example and a link to download. MORE >> - Stop Crossing the Chasm! Start Growing the Long Tail!
Crossing the chasm is exactly the wrong strategy for many of the newest and most innovative technology products today, especially many cloud services and SaaS products. If you haven’t read Crossing the Chasm yet, here’s a 1-paragraph primer: Moore contends that innovative technology products sell first to a market of innovators and early adopters. Later, products can be marketed to a more lucrative mainstream (“majority”) market. If you’re managing such a product and wondering how you should be crossing the chasm, you may be asking the wrong question. MORE >> -
BIZNOLOGY | THURSDAY, APRIL 25, 2013  Twitter Vine in Small Business Marketing
'With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. So how can small business owners make the most of this trending social media app? Not sure how to translate this app into small business speak? Show the human side of your small business with a very brief look at your star employees. Show off your newest product or taut your services through a few carefully cut shots. She specializes on the topic of small business tips and resources. So, how do you get started? Read on to find out how. Twitter MORE >> -
 25 Non-Financial Benefits of Business Blogging
But there are many other tangible benefits of business blogging that might be more difficult to measure … but no less important. Here are 25 non-financial benefits of business blogging: Create a database of answers — Blog about customer questions. Humanize your brand — There is probably no more powerful and cost-effective way to show the “soft” side of your business than storytelling through a blog. Customer engagement — Creating a dialogue with your customers can lead to powerful business benefits. Helpful blog posts will. MORE >>
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