Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. Another great example is HubSpot. Tweet this. )

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Allocation Storytelling Barriers Hubspot 160

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Atomic Reach

JANUARY 3, 2019

Currently, she works as the Chief Content Officer for MarketingProfs. Over the past two decades, Brenner honed his approach while working with Nielsen, FullTilt, ICR, SAP, and NewsCred. Mark Schaefer - Speaker, Business Consultant, Author. Mark Schaefer - Speaker, Business Consultant, Author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

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Aggregage Trends B2B B2B Thought Leadership 100

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Ohio Growth Summit.

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Conference Social Media Network Marketing Trade Show 133

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. It's no secret that we kind of like dogs here at HubSpot.

Design 101

Design Examples Best Practices Microsite 101

Hubspot

SEPTEMBER 28, 2010

It is, however, critical that business owners and marketers ‘ blog for business.’ If you’re hesitant to put your voice out there for fear of being critiqued, start small. Go to blogs in your industry and start reading. Blogging doesn’t have to be technical. You must produce work.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

ClearVoice

MAY 26, 2022

Stuck on content ideas for your business? Are they unsure about how to handle a problem that your business addresses? Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. This is particularly true if your traffic numbers are small and your visitors are relatively homogenous. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

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Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

NOVEMBER 16, 2010

As a small business owner, you recognize the importance of making people aware of your organization's credibility. For nearly 100 years the Better Business Bureau (BBB) helped you work towards that goal by rating reputable small businesses. 6 Steps to Building Small Business Credibility.

Small Business Marketing 28

Small Business Marketing Ad Building Business Word of Mouth 28

Biznology

OCTOBER 14, 2011

It was when I actually tried to write something with several plot lines and ideas working at once (and realizing that any content I consumed which involved time travel left me hopelessly lost as to where I was supposed to be in a story) that I gave up on this grand idea. I had my own blog that a small number of people used to check in at.

Blogger 80

Blogger Internet Marketing Opinions Intent 80

LeadSquared

NOVEMBER 24, 2015

Apply for work there. Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. Here at LeadSquared, we have worked on a couple of real estate-related documents.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

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Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog.

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Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

APRIL 5, 2017

As the old axiom goes, “people like to work with people they like.” Most everyone participates in social groups outside of work, which can be fertile ground for potential professional connections. Small talk just isn’t my strong point—I’m more of a numbers and details kind of person. Hi, I’m Julie, by the way.”

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Organization Tips Social Networks Network Marketing 76

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees !

Ad Building 28

Ad Building Work Management Planning Marketing Management 28

Hubspot

JUNE 10, 2011

Only time will tell whether this was the right move for Steve, but he still admits that while the move to Tumblr and adoption of the scorched earth policy might make sense for thought leaders' personal brands, it might not be the best strategy for businesses. Why Deleting Blog Posts Is Stupid for Businesses. Here's why.

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Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

JUNE 8, 2011

This workshop wasn't at a conference - in fact, it was at the quarterly meeting of a company that believes so strongly in the business results of blogging that they've enlisted their entire company to participate - thereby increasing content, search results, traffic and leads in a dramatic way. Educate Bloggers on the Why & How.

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Peer-to-peer Blogger Lock-In Thought Leadership 28

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Use your blog to develop unique and insightful content that others will want to link to. Use HubSpot’s Link Grader. Connect with HubSpot : Submit to directories.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do? How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 28, 2010

When businesses give away something for free, they often get a lot in return from their fans or customers. One of the benefits of business blogging is that it establishes trust and thought-leadership. In this post, I'll share some practical tips on how to approach guest blogging, and how to get the most out of it.

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Public Relations Webinar Metrics Thought Leadership Internet Marketing 28

Hubspot

JUNE 6, 2011

This is a guest blog post from Michael Stelzner, founder of Social Media Examiner, a leading social media blog and author of Launch: How to Quickly Propel Your Business Beyond the Competition. ( Do you blog? Have you been working hard to build a loyal following for your business, but it's just not happening for you?

Peer-to-peer 28

Peer-to-peer Social Media Blogger Paid Search Agency 28

Hubspot

JUNE 23, 2011

I'm not telling you to over-commit and try to write a blog post a day. Start small with something like a blog post a week, and increase your volume as you get into a rhythm. If you are constantly reading blog posts and saying to yourself "yea, I agree with that" then you aren't going to be a very successful blogger.

Blogger 28

Blogger Opinions High Quality Lead Hubspot 28

Hubspot

SEPTEMBER 7, 2011

And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. To help you stay ahead of the curve, we've put together a handy cheat sheet that businesses and marketers can use to make the most of Facebook. Create a Business Page, Not a Profile: First things first. link] at [link].

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

MAY 10, 2010

Our top pick of inbound marketing articles to kickstart your week gives you a great overview of the concept of geo-marketing, focusing on why it should be important for small and medium-sized businesses. His main point is that geo-marketing gives small and medium sized businesses (not just large companies) a powerful new opportunity.

Inbound Marketing 28

Inbound Marketing Work Management Spyware Marketing Management 28

Hubspot

SEPTEMBER 10, 2014

When this ritual happens consistently with posts from one particular blog, I begin associating its name with content I love. Any and every business can develop relationships like this with their blog readers, and it all starts with amazing content. Some great posts from the Priceonomics blog: Are One-Star Reviews for A**holes?

Paid Search Agency 28

Paid Search Agency Companies Blogger Curation 28

Hubspot

AUGUST 5, 2011

What to Test: Subject Lines: Choose a couple of subject line variations and run a simple A/B test on a small segment of your audience to see which performs better. Does one tone or message work better than another? Business Blogging. Do numbers in your headlines work well? Messaging: Test your messaging!

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

MARCH 6, 2014

No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. Check out their blog on HubSpot''s COS! Check out their blog!

Sample 28

Sample Business Blogging Business Hubspot 28

Hubspot

APRIL 9, 2015

"Blog early, blog often.". After all, blogs help businesses attract new website visitors and convert them into leads. The question is, how often does a company need to blog? To help answer this question, we pulled some blogging data from HubSpot''s 13,500+ customers. Company Size.

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Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

JUNE 8, 2012

But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis. In this post, we’ll work through 8 questions you can use as a model to help you determine if a new social network will be effective in helping you drive leads and sales for your business.

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Social Networks Paid Search Agency Word of Mouth Companies 28