Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Landing pages , that's what! Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

NOVEMBER 23, 2011

You're (probably) not business blogging just for fun. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Make sure your blog includes a call-to-action so readers don't get to the end of your post and leave your website. Connect with HubSpot :

Business Blogging 28

Business Blogging PageRank Business Tagging 28

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. So how do you attract people looking for help relevant to your business? This process is known as content marketing, which is really just the art of business storytelling. Businesses love to talk about themselves and how great they are.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. More importantly, information like purchase history and details of interactions between the customer and the business can be collected by CRM software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Hubspot

JULY 10, 2019

Where target audiences vary the most, though, is between individual consumers and businesses. Marketing to businesses is very different than marketing to individual consumers. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. Want to Squeeze More Conversions Out of Your Landing Pages? So, it’s a new month. How to Tweet Around the Clock Without Being on Twitter 24/7.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Ranking Lead Scoring 100

Hubspot

OCTOBER 11, 2012

And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Step 1: Blog Frequently.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

OCTOBER 1, 2013

21 days without being in business? Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. 69% of HubSpot''s blog post visits in July were to posts published prior to July. And you know what comes from traffic to landing pages?

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. This means setting up calls-to-action, building landing pages, collecting leads, and then nurturing them into customers. (3)

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Hello Bars often include a call to action to help drive traffic to landing pages or squeeze pages.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

DECEMBER 14, 2011

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. Add Your Blog Posts to Your Page. Don't forget to share your content offers, landing pages , and other offers on your page.

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. On the same page? Sure it was.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

PureB2B

AUGUST 3, 2016

In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Hello Bars often include a call to action to help drive traffic to landing pages or squeeze pages.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

NOVEMBER 15, 2010

Evergreen content may not be fresh, but it can still attract visitors to your website and generate leads for your business. We've discussed the basics of promoting evergreen content in social media before, so here are some tips for using landing pages and marketing analytics to derive more value from your evergreen content.

Lead Ranking 28

Lead Ranking Lead Scoring Landing Pages Leads 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

MARCH 21, 2012

MarketingSherpa reports that 60% of marketers have fewer than 10 landing pages on their website. But the more landing pages you have, the more opportunities you have to generate leads. The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

Hubspot

MARCH 11, 2011

When it comes to generating leads, a common mistake we see many businesses make is investing money in external lead sources, such as buying leads from online directories. Benefits of Generating Your Own Business Leads. If your business currently depends on paid leads, it may be time to make a change. The outcome?

Buy 28

Buy Lead Ranking Lead Scoring Generation 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Let's examine some of the most popular marketing content assets -- ebooks and whitepapers, webinars, and blog posts -- and how you should be measuring their success. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Ranking 28

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JUNE 28, 2011

A blog can provide a number of lasting benefits for your business. In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. A well-constructed blog post should always include in-text links to other resources.

Optimization 28

Optimization Conversion Lead Gen Banners 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

JUNE 21, 2011

While it's a great place to start, content creation shouldn't be limited to your business blog. While it might take a couple of hours to produce a well-written blog post, an ebook takes a lot more time and effort. to each page. Use email and your social media presence to share the link to the landing page.

Top of Funnel 28

Top of Funnel Generation Landing Pages Leads 28

Hubspot

MAY 3, 2012

We've touted landing pages as one of the most crucial parts of your marketing (next to content creation, of course) for some time. But there's something that comes after the landing page that doesn't get a lot of attention in the marketing blogosphere. 3) Get New Blog Subscribers. You do say thank you, right?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Hubspot

MARCH 3, 2011

If your social media marketing efforts aren’t driving revenue for your businesses, it is time to evaluate your strategies and tactics. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Many marketers are leaving far too many leads on the table.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Content is one of the most efficient ways to promote a business. 63% of businesses do not have a recorded policy on content. Approximately 66% of people have discovered a new business on Twitter.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Hubspot

JUNE 28, 2010

With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. Today, let's take a deep dive into business blogging to ensure your business is doing everything it can to leverage its business blog for lead generation opportunities. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

Hubspot

NOVEMBER 14, 2011

This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. One good indicator of an offer’s success is its landing page 's visitor-to-lead conversion rate. Connect with HubSpot : Download your free, full copy of the ebook here. But how do you pick the right ones?

Top of Funnel 28

Top of Funnel High Quality Lead Sales Qualified Leads Paid Search Agency 28

Hubspot

AUGUST 17, 2012

Intern programs -- when built right -- are a great way to get additional support for your marketing team, and teach your interns the ins and outs of contributing to a business. I started building HubSpot's intern training program two years ago, and since, we've hired approximately 33% of our interns as full-time employees !

Ad Building 28

Ad Building Work Management Planning Marketing Management 28