Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog? Two Guides to Business Blogging Benefits.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs?
Smart Business Blog Linking: Top 25 Content Marketing Blogs
Writing on the Web
NOVEMBER 27, 2013
Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Recently our blog here, WritingontheWeb.com showed up on a list of the Top 25 Must-Read Content Marketing Blogs.
What Is Business Blogging? [FAQs]
AUGUST 13, 2013
We recently published a blog post answering a common but nuanced question -- " What Is a Landing Page? ". For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.
The 5 Hidden Powers of Business Blogs
APRIL 21, 2011
Business blogs are becoming an increasingly common way to expand a company’s online presence. Six months ago I asked does your business blog? According to Hubspot , the number of companies that blog has risen 17% in the last two years to represent 65% of all businesses surveyed. Even successful B2B blog case studies are beginning to appear.
Before and After: The Transformation of One Business Blog
JANUARY 2, 2015
Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates. We were going to redesign our blog with major goals in mind.
How to Launch and Grow a Business Blog From Scratch [SlideShare]
SEPTEMBER 17, 2014
Roughly six months ago, I was tasked with launching a new business blog for Sidekick , an email productivity tool built in HubSpot''s startup labs. thought sure, I''ve been blogging for HubSpot for over two years. spent days Googling "how to launch a new blog." Share your blog on social media!". Blogging Wrong. Just start writing!". Yeah duh.
11 Clever Ways to Nurture Leads With Your Business Blog
APRIL 26, 2013
When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. That''s right! right?
Why the Inverted Pyramid Doesn't Work for Business Blogs
JUNE 20, 2013
One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. And I had a realization … I have never written a blog post in the style of the inverted pyramid. Or is the inverted pyramid format an outdated storytelling format for business bloggers and marketing content creators today?
Is Blogging Right for my Business? The Benefits of a Business Blog
OCTOBER 28, 2011
The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Are my audiences really interested in my thoughts? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. “I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. blog is a wonderful tool. blog. 2.
12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
OCTOBER 23, 2012
Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn't it be great to have some blogging benchmarks to go by? The Effect of Blogging Frequency on Website Traffic. Not convinced?
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online. social media real estate I’d start with is a blog”.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Search engine optimization (SEO). Leads.
How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think)
MARCH 16, 2016
Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. Until now. Crazy, huh?
A Sampling of the Sexiest Business Blogs on the Internet
MARCH 6, 2014
Have you ever looked at a blog that just took your breath away? No matter what industry they''re in, companies are stepping up their game by focusing on their blog design in addition to content. And it''s not just B2C companies -- B2B companies are investing serious time into the design of their business blogs, too. However, what I''m most proud of is how the blog feels.
Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
SEPTEMBER 1, 2015
Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. An Analysis of HubSpot’s Compounding Posts.
13 Undeniable Reasons to Start a Business Blog
NOVEMBER 26, 2013
These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Just about every business has a website to take advantage of that, but what about a blog? Are you on the fence on whether it is really the right direction for your business? Really.
Why Every Business Blog Needs Evergreen Content
FEBRUARY 22, 2012
When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? Examples of Evergreen Blog Content.
11 Editorial Guidelines Every Business Blog Needs
DECEMBER 13, 2011
Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog. 1. Explain the blog's objective.
Scheduling Your Business Blog: How Often to Blog and the Best Times to Publish
APRIL 4, 2013
If you’re trying to create an editorial calendar to keep your business blogging on schedule, there are two tricky things you need to master: coming up with new content ideas and figuring out how often to blog. Blogging Frequency Best Practices. Figuring Out How Often to Blog. These two factors are the biggest considerations in figuring out how often to blog.
The Ultimate Guide to Designing the Perfect Business Blog
DECEMBER 2, 2011
Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business. So what does a great business blog look like? Look at your blog design.
10 Common Business Blogging Questions Answered
DECEMBER 10, 2010
Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Don’t divorce blogging from link-building strategies.
12 Reasons Your Business Blog Is Failing
OCTOBER 12, 2011
Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing. 12 Reasons Your Blog is Failing. 1.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Answer questions in your blog posts.
7 Fatal Business Blogging Mistakes (And Easy Fixes!)
JANUARY 16, 2012
Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. HubSpot research indicates companies that blog generate 55% more website visitors , 97% more inbound links , and have 434% more indexed pages than companies that don’t blog.
How to Write Stellar How-To Posts for Your Business Blog
JUNE 5, 2012
There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. As a matter of fact, analysis of content published on this very blog reveals that how-to style posts generate an average of 55% more views than all other types of posts on our blog. You're ultimately blogging to make money, right?
Six Ways to Search-Optimize a Blog
DECEMBER 5, 2011
Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. 1. Syndication and blog directories. Fresh content.
11 Essential Business Blogging Software Features
JANUARY 3, 2011
So you've made the decision to start a business blog. blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options. 11 Key Blog Software Features for Businesses.
Everything You Need to Sell Your Boss on Business Blogging
DECEMBER 29, 2011
All of that has been pretty easy to integrate into your day to day marketing responsibilities, but there's one thing you really want to make more time for: blogging. Writing blog content on a regular basis requires time that you just don't have. This blog post (how meta is that?) Is blogging really effective? But won't blogging open us up for negative comments?
12 Business Blogging Shortcuts for Time-Crunched Marketers
JANUARY 5, 2012
After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) But over the years, we've figured out some creative ways to keep our blog fed with content even on days that are jam packed with meetings, weeks with days lost to vacations and holidays, and times when we're just plain not feelin' it. Set blogging deadlines.
Methodology: Brainstorming Awesome Business Blog Posts
SEPTEMBER 30, 2010
It can be very tricky to come up with ideas for new blog posts, especially if you’re just getting started and need inspiration. For some inspiration, follow along with me here as we write an optimized blog outline together. 1. The great thing about these questions is that they play to what you already know best – The questions your peers have about your business. 3.
A Vivid Vision for HubSpot's Content
MARCH 19, 2015
Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. Would we have a blog? Simply put, he helps top CEOs perform even better.
Dear HubSpot: I Have to Market My New Business. Where Do I Start?
JUNE 20, 2014
Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? Step 2: Set up a blog and start writing blog posts. SEO Blogging
12 of the Best Guides and Sources for Free Stock Images
MARCH 30, 2015
At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. As noted on the CyberChimps blog , “a picture is worth a thousand words. That’s worth gold.” FreeDigitalPhotos.net.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Business Insider ). Business Insider ). But 3.1
11 Safeguards to Prevent Business Blogging Embarrassment
NOVEMBER 23, 2011
You just wrote an awesome blog post. No matter how remarkable the content of that blog article is, there are still countless things that could be wrong with your post. Before you ever hit the publish button on a blog post , make sure you've checked these 11 items off your content publishing to-do list to prevent internet humiliation. Connect with HubSpot Proimos.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. The Results.
Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
APRIL 6, 2014
While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. This blog post identifies five A/B testing mistakes that marketers should avoid.
5 Critical Metrics to Measure Business Blog Performance
DECEMBER 1, 2011
This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. But when it comes to your business blog, there are a whole range of metrics you can consider.