Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. So if you've decided to give your blog content a little more love or you'd like to increase the frequency at which you post content to your blog, adopt the mindset of an editor-in-chief to ensure that you can scale without losing focus on quality. 11 Editorial Guidelines to Enforce for Your Business Blog. MORE >>

People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. Give your readers something to chew on – A blog post should be 400-600 words on average. Blog Checklist. MORE >>

And of all the content creation methods available to you, a business blog is easily one of the most important content platforms in inbound marketing. The problem is that business blogging can be difficult. In this post, we'll give you 10 business blog posts that you should write as soon as possible to boost traffic and leads from your blog. 10 Business Blog Posts You Should Write NOW. With that problem in mind, write a detailed blog post that provides practical and non-product focused solutions. Connect with HubSpot MORE >>

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing. 12 Reasons Your Blog is Failing. Feel free to create a completely separate company news and product blog and talk about yourself all you want. In business blogging, actionable content performs better. MORE >>

When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. In this article, we'll dive into what evergreen content is (and isn't), why it's so important to the success of a blog, and how you can effectively leverage it for your business. What Is Evergreen Blog Content? Why is evergreen content so valuable to a business? MORE >>