Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Hubspot

JUNE 20, 2014

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. If so, which ones? We''d appreciate your help!

Paid Content 28

Paid Content Hubspot PPC Planning 28

Hubspot

MARCH 10, 2020

Takeaway: Most millennials have a smartphone and probably use it to read your blog content. To make sure their experience is enjoyable make sure your blogs are optimized for desktop and mobile. 75% of millennials watch video on social media daily. Source: HubSpot ). Millennials and social media statistics.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Webbiquity

APRIL 10, 2018

And communicate the business benefits? HubSpot ). Within the next two years, 49% say an increased business focus on lead quality (rather than volume) will help them improve on their ability to deliver on marketing objectives. They are also more likely to do business with a company that regularly produces up-to-date content.

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hubspot

JUNE 8, 2012

Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Trying to keep up with the latest social trends alone is overwhelming. Let's get to it.

Social Networks 28

Social Networks Paid Search Agency Word of Mouth Companies 28

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

SEPTEMBER 8, 2013

So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. How to Use Pinterest for Business. Even though Pinterest has been a hot social network for a while now, lots of marketers still haven''t jumped on the bandwagon.

Hubspot 28

Hubspot Inbound Marketing Social Networks Blast Campaigns 28

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Social media. Add social media buttons to your blog to encourage readers to share your content.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. In this blog post , you''ll find a list of expenses that are often overlooked so you can incorporate them into your budgeting plans.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

Hubspot

APRIL 5, 2017

Here are some quick tips to help you make connections, expand your social network, and nurture professional relationships. Taking the time to notice and acknowledge the people you routinely interact with can help you extend your social network slowly but significantly. Be Interactive.

Organization 76

Organization Tips Social Networks Network Marketing 76

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 25, 2012

Do you consider your business to be "niche?" Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Hubspot

DECEMBER 14, 2011

Since Google officially launched Google+ Business Pages , many businesses and organizations have already taken the initiative to create their own page. Add Your Blog Posts to Your Page. Are you making the most out of your Google + business page ? In what other ways are you leveraging the new social network?

Google 28

Google Tactics Peer-to-peer Business 28

Hubspot

AUGUST 11, 2011

I can't even begin to explain how frustrating it is to be searching for a specific person, business, or brand in social media only to find that. If social media is supposed to make it easy for your fans, prospects, and customers to connect with you, shouldn't it be easy for them to find you there in the first place?

Social Media 28

Social Media Promotion Media Business 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging? Assigning multiple writers (i.e.,

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Hubspot

JANUARY 13, 2014

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. HubSpot customers can easily track this metric using the Sources tool (pictured below). Where is the traffic to your blog coming from?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JULY 16, 2012

If you're an inbound marketer, you're probably already on board with the idea that business blogging is an effective way to generate leads. And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right?

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Industrial Marketing Today

APRIL 26, 2010

Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Webbiquity

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. If you are interested in finding out how well your site is optimized for search engines, benchmark it against 3 million others by entering your URL in HubSpot's Website Grader. Why is this important to your business?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Hubspot

OCTOBER 1, 2013

21 days without being in business? Whether you''re reading this as a business owner or a marketer, I think you might have already wondered something along these lines yourself. 69% of HubSpot''s blog post visits in July were to posts published prior to July. Read it here.). Traffic Will Continue to Flow.

Landing Pages 28

Landing Pages Inbound Marketing eCommerce Advertising Benchmark 28

Hubspot

NOVEMBER 18, 2011

This a huge missed opportunity for businesses, especially given that because many businesses aren't leveraging features likes company updates, the clutter on LinkedIn is significantly less dense than on other social networks like Facebook or Twitter. and company (HubSpot, LinkedIn, etc.). Connect with HubSpot :

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog. Configure Your Blog.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

APRIL 6, 2012

If you take a look at the ebooks HubSpot has launched in the past 6 months, for example, you'll notice that they all have very consistent branding and design elements throughout. HubSpot, for example, has an ebook template created in InDesign to ensure our ebooks have a consistent look no matter who created them. 2) A Visual Cover.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Webbiquity

MARCH 27, 2018

But like detectives Gamble and Hoitz , the “other guys” of social networks may be more effective even if less flashy. The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.). 32% of teenagers consider Instagram to be the most important social network.

Stats 242

Stats Twitter Linkedin Planning 242

Hubspot

FEBRUARY 10, 2014

Enabling comments fosters a sense of community among you and your visitors, makes your blog much more interactive and engaging, allows you to gather valuable feedback from your readers to inform your content strategy, and helps you come up with new topics for future blog posts. 13) Social Plugins. Blogging'

RSS 28

RSS Work Management Marketing Management Paid Search Agency 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. 12 things every business blogger should know how to do by Ragan’s PR Daily. Business Blogging Tips, Tactics and Best Practices.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. With more than 750 million members in its user base, it's still the most popular social network around. Create a Business Page, Not a Profile: First things first.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

FEBRUARY 28, 2011

First, the social networking giant provided online publishers with a Share button, then it followed up with a Like button that replaced the notion of Facebook fans. As a business publishing content online, you should leverage Facebook as a referral source of traffic. Connect with HubSpot :

Facebook 28

Facebook Press Social Networks Traffic 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Connect with HubSpot :

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Hubspot

NOVEMBER 15, 2010

” In the early days of the medium, a blog was the only available outlet for people or companies that wanted to establish a feedback loop with their target audiences. However, this will be a double-edged sword, as social venues can also inhibit blogging by providing users with powerful platforms of self-expression.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. As a busy CEO, you likely don’t have much time.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28