Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 17, 2011

One of the biggest, most widespread problems I see for business blogs is that they are caught up in their own world of technical vocabulary. Even if you don’t have the resources to hire a designer, there are tons of very impressive-looking blog templates you can purchase for reasonable prices.

Business Blogging 28

Business Blogging Business Paid Search Agency Click Rate 28

Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

ClearVoice

JUNE 24, 2021

A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Blogging content is still effective. To paraphrase a popular misquote of Mark Twain , “The rumors of the death of business blogging are greatly exaggerated.” That’s an increase of 67% YoY.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClearVoice

MAY 26, 2022

Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Your business blog can: Position you as a thought leader in your industry.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. More importantly, information like purchase history and details of interactions between the customer and the business can be collected by a CRM software.

Marketing Automation Services 86

Marketing Automation Services Marketing Automation Work Management Marketing Management 86

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. It’s called WordPress. Wordpress.org is ideal if you want full power over customizing and controlling your website.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

PureB2B

JUNE 13, 2017

Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. More importantly, information like purchase history and details of interactions between the customer and the business can be collected by CRM software.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Hubspot

MARCH 28, 2019

The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. You can imagine the clear value given by offering a discount on a visitor’s first purchase in the case of J Crew, and with ConversionXL, that offer appeared on a blog post about conversion rate optimization.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Marketing Qualified Leads 101

Webbiquity

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. These can be things like lists (e.g.,

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Hubspot

FEBRUARY 28, 2012

Peanut butter and jelly, Brad and Angelina, sun and sand, puddles and boots, blogging and email. A new study of over 6,000 HubSpot customers shows that among those who use email marketing , companies that blog get 2X more traffic from their email than those that don’t. Connect with HubSpot : As he said, "We.

Traffic 28

Traffic Generation Business Buyer Personas 28

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. About 57% of industries have gained a customer through their business blog. Blog posts are among the most shared content online. Pew Research Center ).

Stats 260

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 260

Hubspot

MARCH 1, 2012

#InboundWisdom is a weekly amalgamation of tips from Twitter users based on a question posed by HubSpot. On February 10, HubSpot asked for tips marketers wish they could have given Super Bowl advertisers , and on February 27, we asked for tips to give event marketers to keep their efforts inbound. Create Calls-to-Action. Bling it up.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. Below, you can see that organic search brought us at HubSpot more than 1,400 leads and one customer since the beginning of the month. Before we begin, first a definition.

Multi-Touch Attribution 28

Multi-Touch Attribution Analytics Conversion Marketing Analytics Tools 28

Hubspot

MARCH 22, 2012

Postal Service campaign that has made some of us here at HubSpot a little queasy. In a nutshell, the campaign is a push to encourage small businesses to send more direct mail (AKA junk mail), in an attempt to boost the suffering U.S. Connect with HubSpot : Yesterday, CNNMoney published an article reporting on a new U.S.

Cost per Lead 28

Cost per Lead Service Inbound Marketing Television marketing 28

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. At HubSpot, for example, we make a regular practice of updating ebooks.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 292

Top of Funnel Paid Search Agency Companies Marketing Automation Services 292

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot :

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Atomic Reach

JANUARY 3, 2019

It is also very likely that an ad alone is not going to engage you enough to purchase the item or service. com , and recognized by Forbes as a “Top Five Social Sales Influencer,” Neal Schaffer is a prominent voice in the world of business oriented social media. Have you ever had someone try to sell you something?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. In a guest post in the Harvard Business Review, HubSpot's SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. Connect with HubSpot :

Content 28

Content Tagging Hubspot Public Relations 28

Webbiquity

MARCH 27, 2018

Half of all Instagram users follow at least one business account. Instagram Business Blog ). Eight million businesses have Instagram profiles. Facebook for Business) [link] Or maybe that figure is 15 million businesses. DrumUp Blog ). DrumUp Blog ). WordStream ). WordStream ). and 6–7 p.m.

Stats 243

Stats Twitter Linkedin Planning 243

Hubspot

AUGUST 9, 2011

Being known as a thought leader in your industry is a huge step in the right direction toward increased credibility for your business and its products/services. It can also help your business stand out from its competitors. Connect with HubSpot : So how exactly do you gain credibility as an industry thought leader ?

Thought Leadership 28

Thought Leadership Conference Custom Publishing Trust Marketing 28

Hubspot

MARCH 6, 2014

If you''re running a blog for your company, you most likely fall under a "commercial" property. Think about your typical business blog. While you don''t sell things directly on your blog, it does indirectly contribute to your bottom line. I dove a little deeper into the product release and found two alarming takeaways.

Pricing 28

Pricing Price Classified Ads Advertising Agencies 28

Hubspot

AUGUST 5, 2011

They offer suggestions for books, movies, and other products I might like based on my personal purchase history and shopping patterns. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business' top keywords. Connect with HubSpot :

Amazon 28

Amazon Marketing & Strategy Marketing Strategy Lead Scoring 28

Hubspot

JUNE 6, 2012

Sure, this post will break out four different types of email contacts you will encounter in your database -- but it's important to note that what you call them within your company may differ than the names we've given them in this blog post. And you know what happens when you become a subscriber to the HubSpot blog and nothing else?

Opt-in 28

Opt-in Contacts Top of Funnel Opt-out 28

Marketing Insider Group

DECEMBER 6, 2021

Your blog makes your website and products more visible and accessible to your current and potential customers. It makes your brand more trustworthy , establishes authority in your industry , and makes it more likely customers will choose you when it’s time to make a purchase. Maintaining an active blog. Image Source.

eCommerce 244

eCommerce Work Management Marketing Management Lead Scoring 244

Hubspot

DECEMBER 23, 2015

Content marketing is so much more than a business blog, but many forget that little fact when trying to boost their business. When the holidays roll around, there are only so many blogs you can write, right? Gift guides are a great idea for prompting purchases, but buyers can’t always buy right away.

eCommerce 28

eCommerce Paid Search Agency Companies Urgency Marketing 28

Hubspot

APRIL 5, 2013

In our marketing at HubSpot, we drink our own Kool-Aid and use our own marketing automation software , and in doing so, we’ve uncovered a set of core lead and customer nurturing “recipes” that are especially effective at nurturing our visitors from prospects to leads to customers to evangelists. subscribers to your business blog).

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28

Hubspot

AUGUST 8, 2011

One that you or an analyst from your company has likely "figured out" from culling through binders of sales data or has been the title of a report you purchased from a research house. Free Ebook: Better Business Blogging in 2011. Companies that blog attract 55% more website visitors than non-blogging companies.

Focus Group 28

Focus Group Content Marketing Planning Content 28

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. 3) Remember that blogging isn't just for marketers. Connect with HubSpot : This is a guest post written by Dave Kurlan , a top rated speaker, best selling author, and sales development thought leader.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

NOVEMBER 7, 2012

And admittedly, we don't tout the value of product marketing enough on this blog. Product marketers typically create that more bottom-of-the-funnel content that caters to prospects who are closer to the purchase stage in the buying cycle. In fact, you'll notice that we do it on this very blog. That changes today.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. Secondary Benefits of Business Blogging.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

The Lead Agency

MAY 12, 2022

This online content becomes the face of your business and is on display for search engines to crawl. Blogs can attract more qualified website traffic, and this can lead to an increase in new clients. According to HubSpot, 42% of companies have acquired a customer through their blog. .

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

SmartBug Media

NOVEMBER 16, 2022

Just to ensure we’re all on the same page, HubSpot defines the inbound methodology like this: "Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. These companies also saw four to five times more lead volume than those who blogged four to five times per month.

Inbound Marketing 105

Inbound Marketing Paid Search Agency B2B Marketing Peer-to-peer 105