Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. Once you identify the purpose of your blog, you can finalize a goal that will allow you to create content that reaches them.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JULY 23, 2010

Anything relevant and useful, interesting, thought-provoking, controversial, and entertaining. Keep content topical, informative, and non promotional. Lists – People like to read posts with a nice, simple presentation of information. A good interactive video can help your blog go viral. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

SmartBug Media

JANUARY 23, 2019

We live in an information age. This action keeps search engines like Google busy. So how do you attract people looking for help relevant to your business? So how do you attract people looking for help relevant to your business? Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

ClearVoice

DECEMBER 8, 2020

Gonimah writes, “Brands can harness conversations and content on social media to make informed decisions that protect their reputation.” According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

APRIL 10, 2018

HubSpot ). Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). The four essential qualities of winning B2B content are brevity, accuracy, timeliness, and relevance.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

APRIL 5, 2018

billion searches for information are made per day? In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Therefore, most of us rely on “lead magnets” - exchanges of value for information. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

ClearVoice

MAY 26, 2022

Why content marketing is important for business? Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Or Why Not?”

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

SEPTEMBER 28, 2010

Go to blogs in your industry and start reading. Place a few relevant comments on other blogs to get a feel for what it’s like to be out in the blogosphere. Blogging doesn’t have to be technical. Setting up a blog for your business is as easy as setting up a sub-domain or a sub-directory of your main website.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

LeadSquared

NOVEMBER 24, 2015

Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. However, a responsive website, social media presence, and a business blog would probably make lead generation quicker. But on the outset, presentation through social media, email marketing, website (widget) and business blog would help.

Paid Content 52

Paid Content FAQ Webinar Metrics Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

MAY 7, 2014

Your blog comments section is a typically untapped channel that can not only lead to a more robust database -- but could actually bring in some of the best future customers you have because of how engaged and informed they are from reading your blog. Keep it as easy as possible for people to comment on your blog post.

Top of Funnel 28

Top of Funnel Opt-out RFP Opt-in 28

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

MARCH 3, 2011

Many of these issues stem from not including calls to action (CTAs) alongside valuable and relevant content that is being shared on social media. No Blog CTA - Business blogs are great, because they are a social media asset that a company owns and completely controls. Learn How to Leverage Social Media for Your Business.

Lead Generation 28

Lead Generation Social Media Generation Media 28

Hubspot

OCTOBER 19, 2012

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Content Marketing’s slogan is – “Don’t pitch. Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. What readers don't want to do is spend the necessary hours researching information to figure it out on their own!

Tips 28

Tips FAQ RSS Social Media 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

PureB2B

AUGUST 3, 2016

That is, with an actual human being behind the keyboard crafting their ideas into a blog post, and publishing it after (several rounds of) editing. Blogs are also widely recognized as an excellent way to generate leads , and a huge help when it comes to achieving a robust bottom line. Business Blogging Tips.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Hubspot

JUNE 28, 2011

informative). In-Text Links to Landing Pages: Once you have viewers for your blog post, now you can start making attempts to convert those visitors into leads. Relevancy: Relevancy is the blood of a blog's anatomy; it should run through the entire blog. Is your blog optimized for lead gen?

Optimization 28

Optimization Conversion Lead Gen Banners 28

Industrial Marketing Today

JANUARY 14, 2011

Just as publishers start by learning everything about their target audience and what information they want, content marketers must realize it is not about them but about their customers. The content you produce must be relevant, valuable, and better than the competition’s.” That’s the battle cry among content marketers.

Content Marketing 60

Content Marketing High Quality Lead Planning BtoB 60

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. Instead, it is your job to understand how the costs, results and data surrounding online marketing impact the overall health and performance of your business. View more presentations from HubSpot Internet Marketing. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

JULY 1, 2011

Comments Matter - Maximizing the number of comments for a blog post should not be your goal. The goal of your business blog is to drive visits, leads, and customers. As Dan Zarrella recently pointed out , comments do not contribute to these important metrics on which a blog should be measured. Connect with HubSpot :

Best Practices 28

Best Practices Blogger Storytelling Business Blogging 28

Webbiquity

JANUARY 3, 2011

Discover the answers to all of these questions and more here in the final selection of the best guides and tips for business blogging from the past year. Blogging Guides, Tips and Techniques. The Step-by-Step Guide to Guest Blogging by 2 Create a Website. What’s Up, Blog?

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Hubspot

OCTOBER 14, 2010

Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks. Because content marketing has been proven to be a key ingredient in successful online marketing, more and more businesses are creating content. Connect with HubSpot : Examples of Curation.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Hubspot

JUNE 24, 2011

It fuels your business blog, website, email marketing, search engine optimization, and well pretty much everything else. At your next tradeshow, observe how people consume information and ask target readers what type of information they are looking for. Link to content on other websites that is relevant to your idea.

Content 28

Content Storytelling Segmentation Inbound Marketing 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

DECEMBER 7, 2011

A big part of successful business blogging is starting with a strong idea that resonates with your target audience. Then use those topics as fodder for your business blog. Take a look at the top experts on LinkedIn Answers and determine which ones are relevant to your business. Connect with HubSpot :

Linkedin 28

Linkedin Inbound Marketing Marketing & Strategy Blogger 28

Hubspot

OCTOBER 19, 2010

Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Find relevant conversations that are happening on blogs, in social media, etc. Use your blog to develop unique and insightful content that others will want to link to.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28