In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company. He works with his guest speaker to develop topics and a content outline that is innovative, informative and entertaining. In his role as show host, he draws out relevant points and keeps the energy level high. 'We realize that not all of you watched the premiere on Thursday. MORE >>

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Particularly in the b2b world, your fans, followers and connections are looking for helpful information and interaction; blatant promotion is more likely to turn them away than to turn them into customers. Proper training dramatically reduces the risk of an employee releasing sensitive information, inappropriate comments or just plain muddled messages (e.g. Failing to LISTEN. It will backfire. MORE >>

Marketing software company Hubspot is a master at publishing content to drive awareness at the top of the funnel. As buyers move into the consideration phase, they are looking for more than just product information. This makes it vitally important to have consumable content, easily available and shareable, to keep a company’s products relevant and appearing in search results. Much of this information and intelligence is already available inside of companies, and raising the influence of the marketing department frees some of this knowledge from its silos. MORE >>

and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart. That and a high probability of topical relevance, which is to say we take great pains to make sure we only reach out to people for whom our message, our email pitch, is at least minimally topically relevant and neither surreal nor out of left field. Just honest reaching out with relevant material. Image via Wikipedia. Earned media is hard.  Full stop.  MORE >>

'At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June. With Social Inbox, HubSpot takes your contacts database of leads, opportunities, and customers , and merges it with your social media interactions. If you''re a Salesforce user, each mention will include information from the opportunity''s Salesforce record and a link through to see the full profile. MORE >>