Trending Sources

6 assumptions push marketing gets wrong

Biznology

Digital is a literal medium that only works if you build trust and loyalty with your audience by helping them get the information they need. The presumption of relevance. The simple truth is that unless communication is relevant, it can never be meaningful.

How to Setup Workflows in HubSpot

Synecore

Lead nurturing typically involves sending more than one email in an attempt to build trust, establish a relationship, and provide an offer that is educational, contextual, and relevant. In step 1 you segmented your contacts into relevant groupings.

The 4 Most Useful Tools within the HubSpot CRM

Synecore

Although the purpose of using such software was to make my life as a salesperson easier, I often danced along the emotional lines of frustration and disappointment because the CRM wouldn't store or track the information I needed it to. And then, I was introduced to HubSpot.

CRM 83

Hubspot Inbound Conference Recap 4 of 9

Kaon

The Relevance Imperative: B2B The Way It Should Be, Presented by Russell Glass from LinkedIn Marketing Solutions. Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them. Be relevant early.

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. relevant and carefully targeted) content. it relevant, easy to find, and comprehensive) but doesn't stop there. sales agent to the information manager and broader business ecosystem. B2B Marketing.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.". Sidekick shows you powerful information about your contacts right in your inbox.

20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers.

How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. How to Use Snapchat for Business: 6 Tips From HubSpot's Snapchat Playbook.

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

Spot 45

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. relevant and carefully targeted) content. it relevant, easy to find, and comprehensive) but doesn't stop there. sales agent to the information manager and broader business ecosystem. B2B Marketing.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

The file contains information about each lead, such as their industry, title, company size, and what they did to become a lead (e.g. Can you use this information to create a lead score? Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets.

Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal.

Benefits of HubSpot's Social Media Tool

Synecore

Let’s further speculate for a moment that we're able to send targeted messages, relevant content, and personalized messages based on our prospect's interests. HubSpot Marketing Automation Software has all the tools in one dashboard. A Look into HubSpot’s Social Tools.

Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. Relevant data is the heartbeat of good inbound marketing and sales. Information is more valuable than ever. What makes information so valuable?

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. relevant and carefully targeted) content. it relevant, easy to find, and comprehensive) but doesn't stop there. sales agent to the information manager and broader business ecosystem. B2B Marketing.

How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

Stats 34

HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

Announcing the Next Generation of HubSpot's Inbound Marketing Platform

Hubspot

We founded HubSpot with a basic observation -- that people navigate to content, products, and companies they find interesting. We made a major stride last year when HubSpot introduced the first version of its Inbound Database, which included detailed contact profiles.

How HubSpot COS Differs from a Traditional CMS

Synecore

While there are numerous different CMS platforms to choose from, HubSpot's solution is intuitive , user-friendly, and offers a number of features that make it a good choice for businesses. HubSpot isn't a traditional CMS platform.

The 24 Best Online Writing Tools and Apps

Webbiquity

” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. Showcase reviews: HubSpot, TNW News, Quick Sprout.

Encore: The Science of Marketing – @danzarrella Social Scientist of @hubspot on Marketing Made Simple TV

Fearless Competitor

In this encore episode of Marketing Made Simple TV, you’ll meet @danzarrella Social Media Scientist at @hubspot , and prominent inbound marketing software firm. Dan Zarrella is an award-winning social, search, and viral marketing scientist at Hubspot, a prominent marketing company.

Personalizing Content with HubSpot COS

Synecore

HubSpot, the inbound marketing software, provides ways to easily and quickly implement content personalization. Smart Content in HubSpot allows you to target based on anything you know about your customers and serve relevant content. Getting Started With HubSpot COS.

Polish up your best content to drive content marketing value

grow - Practical Marketing Solutions

For a little over a week, I have been thinking about writing this post, but haven’t gotten around to it, and just a few days ago HubSpot’s Pamela Vaughan posted a blog that is literally the same thing I was planning to write. By Luke O’Kelly {grow} Community Member.

Best 91

Six Ways to Search-Optimize a Blog

Webbiquity

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Fee-based platforms like Compendium and HubSpot are also search-friendly.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). Relevance is critical is content marketing. HubSpot ).

Stats 142

Efficiency Improves the Social Relevance of Marketing Programs

WindMill Networking

As a case in point, some corporate social media accounts may feature an assortment of pre-scheduled posts in order to meet the information needs of their global, 24/7 audience. In the world of digital marketing tools, “automation” is a tricky word.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Relevant, Valuable Content = More Short and Long-term Traffic.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Kelli Shaver shows how to display your Google+ profile information on a WordPress site/blog, add the +1 button, and even use a Google+-inspired WordPress theme, with details about and illustrations of three examples. The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS.

Google 145

Announcing HubSpot 3: The Future of Marketing Software

Hubspot

In the first five years of HubSpot, we did just that. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Today, I am really happy to introduce you to HubSpot 3.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Because of the wide availability of information on the Internet, buyers don't need to engage with a sales person to research a purchase decision until later in the sales process. As this is information that is useful to a prospect, consumers are hating marketing less and less.

Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week

Hubspot

Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Instead of theorizing and proselytizing and doing other kinds of "izing," we should be providing relevant action items and takeaways that will actually help people move the needle.

Connecting Thought Leadership to Lead Generation in B2B Marketing

Digital B2B Marketing

Capturing registrations is an uphill battle, requiring you to establish the credibility and relevancy of every piece of content you offer in your lead generation program. One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella.

Hubspot Review

LeadSloth

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

SEO 2

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Failing to provide fresh, relevant and valued content.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

However, it got picked up by more people after HubSpot’s INBOUND 2012 conference this summer where context and context marketing was among the main takeaways as so many people resumed them on their blogs. For the record, I’m a HubSpot partner (but essentially vendor-agnostic).

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber.

ROI 77

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? What types of information are worth sharing, beyond blog posts? 8 Ways to Not Get ReTweeted by HubSpot Blog.

The Ever Changing Landscape of B2B Social Media

Social Media B2B

According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 The wealth of information available online for prospective customers has effectively uncoupled buying cycles from selling cycles.

Lead 38

Traditional vs. Predictive Lead Scoring: Hard Math

IKO-Systems

Lead scoring is a relevant filter through which to approach growth at your company. Once you know whether you can use lead scoring or not, there are 6 different types of data to use when you calculate the lead score: 1) Demographic Information. 2) Company Information.