Hubspot

JUNE 20, 2013

He suggests that marketers should take a page out of journalists’ book and write in the style of the inverted pyramid -- a structure of writing where you provide the most important information in the first paragraph or two, and then reveal increasingly less important information as the article progresses.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Optinmonster

OCTOBER 29, 2023

32% of marketers say visual images are the most important form of content for their businesses. Blogging Statistics for Marketers Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. 64% of B2B marketers outsource blog copywriting. Let’s see what the future holds.

Statistics 97

Statistics Paid Content Stats Blogger 97

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Mistake (And Why It Hurts): Your blog is published on its own domain, separate from your company’s main website.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. If you already have a CMS, such as HubSpot , it’s simple to add a blog.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Hubspot

APRIL 13, 2011

However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. While blogging is important, it can also be challenging. 7 Ways to Take Your Business Blog to the Next Level. Connect with HubSpot :

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MARCH 31, 2020

How to Know if Your Company Blog Needs Social Media. You may be on the fence about whether or not your blog needs social media channels. For instance, if you have a statistics-based post, a study, or an interview, you can use standout facts or statements from those blogs for content ideas on your social channel.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Hubspot

JUNE 16, 2020

Blog posts can be highly engaging vehicles to entertain and inform the reader, and with the addition of widgets like calls-to-action, offer your customers more ways to familiarize themselves with your company. Once you identify the purpose of your blog, you can finalize a goal that will allow you to create content that reaches them.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Connect with HubSpot :

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

FEBRUARY 23, 2011

Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. This list dynamically ranks marketing blogs according to several key metrics, including traffic, engagement, and blog grade. Blog Grade is the score generated by HubSpot's free Blog Grader tool.

Hubspot 28

Hubspot Blogger Internet Marketing Display 28

Hubspot

MARCH 10, 2020

For instance, when you write product roundups, are you including all of the necessary information? Understanding millennial behavior is the key to learning how to cater to millennials blog readers. I use blogs for research, so I'd gravitate towards a blog that provides ample information in their product reviews and posts.

eCommerce 86

eCommerce Peer-to-peer Statistics Thought Leadership 86

Hubspot

JULY 23, 2010

Keep content topical, informative, and non promotional. Give your readers something to chew on – A blog post should be 400-600 words on average. Lists – People like to read posts with a nice, simple presentation of information. Blog Checklist. View more documents from HubSpot Internet Marketing.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

DECEMBER 2, 2011

A clear, lead-focused blog design will help turbo-charge the results of your inbound marketing content. So what does a great business blog look like? However great business blog designs share common traits of success. 10 Traits of Perfectly Designed Business Blogs. Connect with HubSpot :

Business Blogging 28

Business Blogging Design Business RSS 28

Writing on the Web

APRIL 8, 2014

Right now I’m reading posts on Harvard Business Review: “How to Makes Yourself Work When You Just Don’t Want to” “The Daily Routines of Geniuses” “Stop Trying to Control People or Make Them Happy” And one on Hubspot: “12 Inspirational Writing Tips from History’s Greatest Authors.”

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Hubspot

JULY 10, 2019

By the end of this article, you’ll have a better understanding of B2B marketing, the most effective B2B marketing strategies, and how you can tap into and convert your business audience. HubSpot is an example of a company that engages in B2B marketing. HubSpot’s customers are other businesses, not individual consumers.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

ClearVoice

JUNE 24, 2021

Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., Blogging content is still effective. Every minute, people upload around 300 hours of video to the site.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Hubspot

NOVEMBER 11, 2020

survey , bloggers have ranked as the third most trustworthy source of information, following only friends and family. But how do you get people to fall in love with your blog in the first place? Microsoft Stories is also a prime example of how a business blog can be a major asset for an overall rebrand.

Design 101

Design Examples Best Practices Microsite 101

ClearVoice

DECEMBER 8, 2020

Gonimah writes, “Brands can harness conversations and content on social media to make informed decisions that protect their reputation.” According to Diana Gonimah’s article with Storyful, social media sentiment can significantly impact your overall brand perception. Whatever you plan to do, show up and do that consistently.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Hubspot

MARCH 28, 2019

In other words, you need to make sure your offer is worth giving up in exchange for an email address (and for whatever information you’re asking). Therefore, most of us rely on “lead magnets” - exchanges of value for information. These are the types of popups I use on my own site, and we use them at HubSpot too.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Lead 101

Hubspot

DECEMBER 20, 2012

In this blog post, we'll pick apart the pieces of your new editorial calendar template so you can use it to to its fullest potential. First and foremost, accountability is the foundation to business blogging success. Speaking of leads, you want to generate leads from your blog too, right? Authors and Due Dates.

Template 28

Template Business Blogging Planning Buyer Personas 28

Webbiquity

DECEMBER 5, 2011

Nearly every industry has its own specific directories and syndication sites as well; for example, B2B Marketing Zone for B2B vendor and influencer blogs, and Social Media Informer for social media-related blogs. Free blog platforms like TypePad and WordPress produce clean code out of the box. WordPress plugins.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Single Grain

DECEMBER 29, 2020

Popular SaaS products include HubSpot’s CRM , Moz’s SEO tools , and Slack’s interpersonal chat-based communication : All the SaaS bloggers on our list have years of proven expertise in their specific industry and can boast exceptional accomplishments. He is a regular columnist for HubSpot ‘s blog and Entrepreneur ‘s blog.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Why content marketing is important for business? Content creation for your business provides you with a way to give your leads and customers valuable information. According to a HubSpot study of 1,531 small- and medium-sized businesses, companies that blog have: 55% more website visitors. Or Why Not?”

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

Hubspot

APRIL 5, 2018

billion searches for information are made per day? In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. You know, where 3.5

Google 78

Google Adsense Tools Doubleclick 78

Webbiquity

APRIL 10, 2018

HubSpot ). Buyers are conducting more detailed ROI analysis before making a purchase decision (77%); using more information sources for research and evaluation (75%); and increasing the number of buying group members (52%). 12: Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts). #13:

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

SEPTEMBER 28, 2010

Drop it into your blog and do a little editing based on how you’ve defined your audience and BOOM… you have your first article. If you don’t have information like this available, go to other blogs and take your own spin on controversial or interesting posts. Free Webinar: Blogging for Business.

Business Blogging 28

Business Blogging Godaddy Business Domain 28

SmartBug Media

JANUARY 23, 2019

We live in an information age. This action keeps search engines like Google busy. So how do you attract people looking for help relevant to your business? So how do you attract people looking for help relevant to your business? Check out HubSpot Academy’s free Business Blogging Strategy course.

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

APRIL 6, 2014

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. So, it’s a new month.

Cost 28

Cost Linkedin Hubspot Landing Pages 28

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Hubspot

NOVEMBER 2, 2018

Well, I have good news for you — there’s a software out there that’s so easy to use, virtually anyone can successfully create a unique and professional-looking website for their business, blog, portfolio, and more. Let’s review a few more of the pros and cons that come with both options so you can make an informed decision.

CMS Development 101

CMS Development Marketing Websites Godaddy Domain 101

Biznology

MARCH 20, 2014

Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. Your ultimate goal is simply to get the blog written as quickly as possible.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. Timely customer service is good customer service, which is why businesses are increasingly looking to CRM software to help provide a better customer experience. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Convince & Convert

MAY 15, 2012

If there’s anything I’ve learned throughout this crazy ride of working in digital marketing, it’s that reading all the blog posts ever written, staying up-to-date on all the latest news, and watching all the how-to YouTube videos you can find is still not enough. But do you really “get it”? BlogWorld Expo East.

Conference 131

Conference Social Media Network Marketing Trade Show 131