Marketing Insider Group

JULY 15, 2021

Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. You can certainly read books and articles to get your innovative thinking back on track. You’re Booked”.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Salesforce Marketing Cloud

APRIL 3, 2024

When Fordham University relaunched its student advising app in 2022, appointment bookings doubled. The new app, however, resulted in more than 15,000 appointment bookings for student advising. Each group had a wish list for the new app: The students wanted to be able to book academic advising appointments in only a few clicks.

Design 104

Design Work Management Marketing Management Paid Search Agency 104

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. Profitable growth is a fundamental goal for every company. But what exactly is a growth strategy, and how can you ensure it’s effective?

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

LeanData

DECEMBER 20, 2023

B2B buyers want the experience of booking a meeting when it’s convenient for them, not your Sales team. Here's six use cases perfect for scheduling software. The post Sleighing Efficiency with Scheduling Software: 6 Business Use Cases appeared first on LeanData.

Efficiency 105

Efficiency Software Business B2B Sales 105

Zoominfo

JULY 12, 2022

And to create a pipeline, you have to book meetings — which is no small feat. According to RAIN Group Sales Training , it takes an average of eight touches to get an initial meeting with a new prospect. And the longer it takes to get a meeting on the books, the more likely you are to lose the opportunity altogether.

Zoominfo 100

Zoominfo Work Management Marketing Management Sales Cycle 100

Marketing Insider Group

AUGUST 20, 2020

Use a flywheel diagram to help you define and meet your content goals. Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. The team created a flywheel diagram, an idea from the Jim Collins book , The Flywheel Effect. It’s a question of ‘how do you rank and win?’,

Paid Search Agency 272

Paid Search Agency Traffic Content Marketing Companies 272

Convince & Convert

FEBRUARY 9, 2024

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

LeanData

DECEMBER 14, 2023

Meeting automation has the power to streamline every step of the buyer journey. The post How Booking Software Reduces Friction in the Buying Journey appeared first on LeanData. Learn how to create a friction-free experience from first contact to close and beyond.

Buy 102

Buy Software Buyer's Journey Automation 102

Marketing Insider Group

DECEMBER 1, 2023

I spent 3 years researching and writing on this topic for a book, and came away in awe of the magnitude of this issue and how deeply our unconscious choices prejudice our conversations. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172

Zoominfo

OCTOBER 15, 2019

A simple, 5-sentence “foot in the door” email helped me and Jeremy Chatelaine, the founder of Quickmail.io , book 19 meetings with startup founders in Tokyo in just 10 days. Rather impressive considering we had zero connections in Japan, we had only 2 weeks to book 10+ meetings, and we didn’t speak Japanese.

Sales Management 230

Sales Management Template Top of Funnel Zoominfo 230

Martech

SEPTEMBER 18, 2023

Add more context to call reporting by using the AI-powered automatic associations (beta) for calls to meetings and calls to tickets , which tie the records together to give teams the information they need while reducing manual work. Deal rate measures the percentage of contacts enrolled in a sequence that resulted in a deal being created.

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. Here are the updates relevant for managers: Book meetings on behalf of other users (beta). New HubSpot embed for Salesforce (beta).

Terms and Conditions 107

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 107

Martech

JULY 19, 2023

Reporting updates You can now better understand how sequences are performing, how your sales team is executing sequences, and which sequence steps create booked meetings, using step-level analytics and the meeting rate report (beta). Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Data Hygiene 98

Data Hygiene Privacy Landing Pages CAN-SPAM 98

Marketing Insider Group

NOVEMBER 10, 2020

Now that all of us spend our days in Zoom meeting after Zoom meeting, though, the prospect of doing the same thing in the name of professional development is less than appealing. Now that a pandemic has sent everyone home, every meeting and conversation requires a screen. Marketers have spent most of the last year scrambling.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Martech

OCTOBER 3, 2023

Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also enhanced Marketo and Workfront integration with a quick way to implement Review and Approval workflows between the two platforms. In this view, the used-by counter shows a bird’s eye “1-50 of many.” Why we care.

Marketo 119

Marketo Enterprise Management Template Sales Qualified Leads 119

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. Certainly, the meeting landscape is more consuming: According to cited research, our collective time in meetings doubled from February 2020 to February 2021.

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

Webbiquity

SEPTEMBER 19, 2019

For better or worse, meetings are a fact of life in business. Properly run, meetings are vital for communication, coordination, planning, and accountability. ” But as Gino Wickman points out in his book Traction, “For those of us who lead and manage organizations, meetings are pretty much what we do.”

Effectiveness 246

Effectiveness Efficiency Work Management Organic Leads 246

Heinz Marketing

DECEMBER 14, 2023

Here’s What You Missed : Surprising details about how much in residuals the books bring in, the other two unsung author-heroes, regrets, and content that hit the cutting room floor. What of Brent’s is NOT going forward and what IS in 2024, including a new book (eta Fall 2024). It is not just a book. You coming ?

Peer-to-peer 122

Peer-to-peer Demand Generation Agencies Paid Search Agency B2B Sales 122

SmartBug Media

MAY 9, 2023

April 2023 Meetings Data Now Available in Customer Journey Analytics *available to Marketing Hub Enterprise customers only Learn More > HubSpot Update Details You can now use two different types of meetings data in Customer Journey Analytics: “Meetings booked” measures when a contact books a meeting that is logged in your HubSpot account.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Hubspot

FEBRUARY 27, 2024

I‘ve been on both sides of the “how to reschedule a meeting” dilemma. I’ve found myself scrambling to book new times with contacts, and I've received my fair share of “So sorry, but I need to reschedule,” emails — and all of those instances were handled with varying degrees of tact and professionalism. Let's take a look.

Validation 54

Validation Contacts Hubspot Lead Scoring 54

Martech

APRIL 10, 2024

Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. Martech is marketing and CRM is arguably the original martech. It changed everything. How do you keep up with all those changes? How do you learn the optimal strategies? By following the best in the business. million monthly views.

CRM 108

CRM Work Management Marketing Management Marketing Automation Services 108

Vidyard

JULY 28, 2021

Book a Demo.” “Download the eBook.” You probably already know all about the call to action. When you’re presenting a piece of content, you always want to include a compelling CTA that drives the next step. But are you using video calls to action the right way? Just adding a CTA to the video’s webpage often isn’t enough. Contents 1.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

Martech

DECEMBER 7, 2023

Imagine the convenience of extending your desktop workspace while on a coffee run or turning a tablet into an interactive presentation tool during client meetings. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Three French hens? Forget about it.

Marketing AI 120

Marketing AI Work Management Marketing Management Personalization 120

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Their timing was perfect.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B Sales 122

B2B Sales B2B Marketing Work Management Marketing Management 122

Martech

JUNE 23, 2023

The new workspace helps reps meet their goals by consolidating the prospecting experience, including daily tasks, task progress, sequences in progress, calendar for today and suggested activities. Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

ClickDimensions

JANUARY 9, 2024

Overestimating or underestimating sales can lead to issues with resource allocation, budgeting, and meeting revenue targets. Overestimating or underestimating sales can lead to issues with resource allocation, budgeting, and meeting revenue targets. A well-managed sales pipeline is the lifeblood of any successful sales operation.

Work Management 109

Work Management Marketing Management Allocation SMB 109

MKT1

AUGUST 7, 2023

I tried to pack both types of conversion flows into one newsletter, but it was more like a book, so I made the call to slice it in two. I can only accept registrants who meet these criteria since we do peer feedback during the course. It’s that easy. Workshop this week on web conversion (how timely!)

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Convince & Convert

NOVEMBER 24, 2015

An internationally acclaimed strategist, David Meerman Scott is the author or co-author of ten books, three of which are international bestsellers and one that is currently being made into a major motion picture. David’s marketing insights helped transform one of his books into a staple of the marketing canon. In This Episode.

PR 317

PR Rules Social Marketing Skype 317

Martech

FEBRUARY 8, 2024

By setting up conditional rules based on form responses, you can ensure that leads are automatically directed to the appropriate page or meeting scheduler, significantly reducing the number of unqualified leads that book meetings. How has it been for you?

Enterprise Management 109

Enterprise Management Sales Qualified Leads API Hubspot 109

Martech

APRIL 20, 2023

Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. She’s author of the books “Built to Win” and “Customer Understanding.” The scale alone can be staggering.

Marketing Management 110

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 110

ActiveDEMAND

AUGUST 10, 2021

Most companies jumped into video conferencing but experienced a lot of overhead from managing video meetings and don’t get some of the benefits that automation can bring. The ActiveDEMAND Appointment Scheduler lets people self-book appointments, demos, first meetings, etc. This can be posted to your CRM.

CRM 98

CRM SMS Paid Search Agency Work Management 98

Oktopost

MARCH 6, 2024

Meet Nuri With over twenty years of experience in marketing and innovation, Nuri Cankaya has established a profound career in AI Product Marketing at Intel. His passion not only drives him to share his vast knowledge and insights but has also inspired him to author books on the forefront of technology.

Marketing AI 94

Marketing AI Lead Ranking Ethics Leads 94

Vidyard

JANUARY 18, 2021

This year our winners and finalists showed us that in a year filled with limitations, video has helped sales teams break through to book more meetings, remove friction in the buyer’s journey and shorten deal cycles. She dusted off her rap skills to book the meeting and showed a lot of personality in the process.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Martech

OCTOBER 20, 2023

Gene De Libero’s martech journey has been a wild ride. He created and sold one of the first social networks and developed an early digital out-of-home platform for movie theaters. The role of education is also a significant thread in Gene’s career. He self-educated himself about emerging technologies that then had no manual. PCs weren’t out yet.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Enterprise Management Work Management 114

Heinz Marketing

AUGUST 22, 2021

One of the biggest headaches, especially when your team is growing, is scheduling appointments and meetings internally and with clients. You don’t know your co-worker’s availability off the top of your head, and maybe they’ve blocked out time in their day between meetings to get urgent work done. Look no further than 10to8.

Enterprise Management 117

Enterprise Management Work Management Allocation Budget Programs 117