by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo ,  as a guest blogger. Mike takes a look at campaign investments in paid search and display advertising over a defined time period, and then traces the path of conversions down the funnel to demonstrate that it’s not the total number of leads or the cost of those leads that count — but how much business those leads create, and the implied ROI of those campaigns? One of the most effective ways to access this larger audience is through highly targeted display advertising. MORE >>

Now, when I update my travel plans to Tripit, it will display my travel plans to all of my LinkedIn followers. Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. Blogger tip: While I use Blogger, you can use any blogging platform that works for you. How am I doing this? Chad H. MORE >>

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. Blogger provides a ton of functionality and design freedom for our clients, and not just for blogs! You can also learn lots of tips and tricks for Blogger by visiting our other blog, BlogXpertise.) Yes, this site is a Blogger website. know - unexpected, right? MORE >>

When it comes to building an audience and driving traffic, bloggers are turning to social media with record results. Instead of relying on organic search or (gasp) IRL friends, successful bloggers know they have to develop a following on key social networks as a way to promote their brands and ultimately get more clicks. Twitter, Facebook, StumbleUpon and now Pinterest provide the savvy blogger with plenty of opportunities to attract new readers and engage with regulars, but it can be overwhelming if you’re new to social media or if you only use it for fun. MORE >>

Select the offer for any top banner CTAs carefully, as these are the most prominent CTAs displayed on your blog's homepage. Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS. Enter Smart CTAs , or dynamic CTAs that enable you to automatically display different CTAs based on information about a lead and better nurture them with content that appeals to their specific interests and needs. But have no fear! On Your Blog's Homepage. link] ). MORE >>