B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today’s principle is based on the importance and power of conversation, reflecting new media’s emphasis on dialogue rather than monologue.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

NOVEMBER 28, 2011

The new-media principles of transparency and openness discussed in my last two posts mean that readers can both see and participate in the process of journalism itself. The controversial aspects of putting process ahead of product are obvious even in older forms of online media such as blogs.

Process 100

Process Product Media Validation 100

B2B Memes

APRIL 12, 2012

In what may be a record for journalists getting fired for their social media activities, Khristopher Brooks was sacked yesterday before he even started his job with the Wilmington (Del.) Writing on his blog about getting the job, and using the newspaper’s logo and quoting from the offer letter without permission. News Journal.

Social Media 100

Social Media Media Positioning Activities 100

B2B Memes

SEPTEMBER 8, 2011

In a rare post today, Paul Conley stated the obvious : he doesn’t publish much on his blog anymore. Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” Whether it’s a blog post, an essay, or—can one hope?—a

Social Media 100

Social Media Media Blogger Act-On 100

B2B Memes

OCTOBER 8, 2010

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 19, 2010

Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!&#. As Kirkpatrick notes a bit later in his article, Luciani’s analysis is “tracking the time that the post is submitted to the news site—not when it was necessarily posted on the blog.&#. .&#

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

SEPTEMBER 22, 2010

As part of a webinar for B2B editors on September 23, 2010, I’m speaking on “Managing Your Career in the Social Media Era.” (The Future of news: Insider Dave Morgan touts new media. No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. Can Robots Run the News? “To

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

MARCH 26, 2010

magazine, Joel Spolsky blogged about his experience in the magazine world. Spolsky’s observation illustrates a key difference between traditional publishing and blogging. Blogging is about speaking. A blog, in other words, is conversational. From the old-media viewpoint, this just doesn’t seem right.

Social Media 100

Social Media SIC Media Wiki 100

B2B Memes

NOVEMBER 20, 2011

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. Related posts: Social Media and the Clash of Brands. Three Ways to Turbocharge Your New-Media Career.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

NOVEMBER 9, 2011

MUD day 9: For anyone involved in communications, coming to accept new media is only half the battle. The next, much harder fight, is in leaping into and mastering the ways of new media. Robinson is pointing out here something that isn’t often emphasized: It takes courage to adopt new-media tools. Be Arbitrary.

Media 100

Media Blogger Social Media Advertising Mediums 100

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. One is BNA Tax Management editor and former ASBPE president Steven Roll, with whom I spoke last week (you can hear some of our conversation on his latest blog post ).

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

MARCH 8, 2010

In the B2B publisher’s dream world, the transition to online media would come as a natural evolution from print. The shift to online media is not an extrapolation of the past but a sharp break with it. The ASBPE/Medill study, announced February 26 , found that editors feel unprepared and undertrained for working in new media.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. Logically, then, the most exciting and successful advances in B2B media should come from those with an understanding of B2B markets but without the old-media burdens.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

JULY 22, 2013

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. That means blogging, using social media, and—you may shudder to think of it—promoting your brand.

Personalization 100

Personalization Branding Brand Identity Blogger 100

B2B Memes

DECEMBER 3, 2011

After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. See if I can once again piss off Brian Clark with a mild, well-intentioned criticism of his excellent blog. Is a Blog Just a Container? Yup, just like me.

Ethics 100

Ethics Impressions Intent Social Media 100

B2B Memes

NOVEMBER 29, 2011

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. But on Twitter and his blog he ranges far more widely than what we usually think of as marketing. Has that changed in the social media era?

Content 100

Content PR Social Media Ethics 100

B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. My fears, happily, were unjustified.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. I don’t know anything about OnlineClasses.org , but I do like their flowchart for young jobseekers about what to post or not on their social media accounts. My fears, happily, were unjustified.

Social Media 100

Social Media Promotion Tips Contacts 100

B2B Memes

APRIL 16, 2012

Exhibit A in my argument was the lamentable state of Jeff Jarvis’s influential blog, BuzzMachine. Started in the aftermath of 9/11, its archives offer an invaluable chronicle of the development of new media in the 21st century. Nearly two years ago, I wrote that while the Web has a future, it may not have a past.

CAN-SPAM 100

CAN-SPAM Sample Advertisements Advertising 100

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

SEPTEMBER 24, 2010

A while back, I spent a few idle hours trying to explore the archives of Jeff Jarvis’s BuzzMachine blog, in search of some legendary Dell Hell and early insights from the master. As Laporte put it, and Carr quoted sympathetically, “I should have been posting [on his blog] all along. But can even blogs reliably preserve the past?

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

NOVEMBER 6, 2011

MUD day 6: New-media enthusiasts, myself included, sometimes talk as though print is dying. No form of media is ever killed off by another. Rather, each new form of media transforms those that came before it, sometimes subtly, sometimes dramatically. In a similar way, I think, books will be liberated by digital media.

Paper 100

Paper Webinar Metrics Media Course 100

B2B Memes

FEBRUARY 23, 2011

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. It spurred a substantial number of comments, and even played a small role in that all-too rara avis, a blog post by Paul Conley. He’s right, of course.

Advertising Mediums 100

Advertising Mediums Press Blogger Newsletter 100

B2B Memes

JULY 3, 2012

In a Harvard Business Review blog post discussed last week by Mark Schaefer , authors Jeffrey Rayport and Tuck Rickards asserted that most big companies are too far behind the digital curve. Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. That’s no surprise.

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

As Chief Product Officer for Forbes Media he’s done some impressive things to advance the publication’s online and social-media presence, and his “Copy Box” column is essential new-media reading. As long-time readers of this blog know, I generally like the idea of content marketing. FORBES certainly has a voice.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

B2B Memes

APRIL 12, 2011

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.

Webcast 100

Webcast Social Media Impressions Pricing 100

B2B Memes

MAY 9, 2012

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another. Or is there some uncertain, ill-defined middle way?

Twitter 100

Twitter Social Media Advertising Mediums Marketing Report 100

B2B Memes

FEBRUARY 3, 2011

From the print perspective, digital media and excessive workloads go hand in hand. Commenting on a Folio: magazine blog last week, an anonymous “Exhausted Editor” bemoaned an increasing digital workload : “I’ve got enough junk to write/post/cover. Now, though, digital media have set the bar much higher.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

MARCH 1, 2012

As I explained in the blog entry announcing the challenge , I had a variety of reasons for undertaking it. Unlike my previous challenge to publish one blog post a day in November, I didn’t quite achieve my goal this time. 30 Lessons from 30 Blog Posts in 30 Days. Now that the month is done, how did I do? I can’t guarantee it.

Twitter 100

Twitter Promotion Conversion Course 100

B2B Memes

OCTOBER 13, 2010

On his Guardian blog today, Roy Greenslade noted a curious phenomenon involving current journalism students. Though they don’t actually read newspapers or use other traditional media, nearly all want to work for these declining mainstream outlets rather than pursue new-media and entrepreneurial opportunities. I should know.

Tagging 100

Tagging Media Planning Course 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

AUGUST 9, 2012

I’ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

APRIL 20, 2010

Over the weekend, one of my blog posts from several months ago provoked a comment that was simply too good to let pass unnoticed. Take, for instance, Ike Pigott’s open letter to journalists on his blog earlier this month. Reflecting on Pigott’s blog post, he thinks some companies will make the effor t.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

JULY 18, 2011

Mostly because my few but faithful readers may be curious as to why I redesigned the blog. Before yesterday, this blog used the Atahualpa WordPress theme. But after a few days of trying to imitate it with Atahualpa, I put aside my blog snobbery and chose Twenty Eleven. So, you might ask, why am I writing this?

Copyright 100

Copyright RSS Twitter Design 100

B2B Memes

JUNE 18, 2012

The contrast between these two attempts at curation suggests to me a test that any writer should apply before blogging about another person’s story: Are you are genuinely engaged with it? Though he dislikes the term curation , he approves of the activity as it was originally practiced. It’s simply the output of an aggregation serf.

Curation 100

Curation Aggregators Act-On Guidelines 100