KoMarketing Associates

NOVEMBER 27, 2018

An important capability of an employee at a B2B online marketing agency is the ability to adjust on the fly and be there to offer a helping hand whenever clients might be in a pinch, or simply need some advice. How Should We Deal With a Product or Company Name Change Pertaining to Online Marketing? Final Thoughts.

Online Marketing 120

Online Marketing Paid Search Agency B2B Marketing B2B 120

KoMarketing Associates

MAY 6, 2020

Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. Take Advantage of Organic Social Media Features. Social Media Stories. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social Media Advertising.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. Social Media Tools.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Scoop.it

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. Start a Blog. This article is intended to help with that.

Small Business Marketing 75

Small Business Marketing Cost Online Marketing Effectiveness 75

Writing on the Web

JULY 3, 2014

width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Content Marketing Managing Your Ezine & Blog Tasks Newsletter Nuggets Ezine Attracting Clients e-newsletters newsletters Online Marketing' Whats Best?"

Newsletter 100

Newsletter Social Media Media Best Practices 100

KoMarketing Associates

JULY 2, 2020

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. Influencer marketing works. Yes – and it works.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

KoMarketing Associates

JANUARY 21, 2020

As we move into 2020, B2B digital marketers are beginning to execute their social media strategies for the new year. There are a few key trends to consider for your B2B social media strategy in 2020. Use Social Media Stories. Stories can be used both organically and as a component of social media advertising.

Paid Content 157

Paid Content Social Media Tips Media 157

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. If you can only focus on one component of digital marketing, it should be content. More specifically, you should zero in on blog & content writing. Why Your Law Firm Needs a Blog. Lowers your marketing expenses.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

JUNE 23, 2016

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry. Moz’s FollowerWonk App. What is it?

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

MAY 3, 2016

While this is not necessarily a negative, we do need to be wary of assumptions and misconceptions in marketing performance analysis along the way. However, it is important to consider additional influences, site-specific as well as offline, before drawing conclusions on total online marketing performance.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. What’s the Value of a Like?

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MARCH 31, 2015

One of those points was in the impact of social media and blogging on the vendor selection process. Unfortunately for B2B marketers, the response was quite similar to last year’s results, if not more emphatic. The role of social media and blogging remains a minimal in vendor selection.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Alejandro Rioja

DECEMBER 10, 2020

Unless you are living under a rock, there is no way you haven’t heard about online marketing – and the wonders it does for online entrepreneurs.

Online Marketing 52

Online Marketing Press Social Media Marketing 52

B2B Marketing Traction

AUGUST 31, 2011

Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

Tomorrow People

JANUARY 15, 2013

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Interval: Social Media Frenzy.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

Tomorrow People

JANUARY 15, 2013

With plenty of great tips about online marketing, you simply must read about this spectacle. Tomorrow People copywriting intern and keen amateur showperson, Naomi Pelkiewicz , presents an all-singing, all-dancing duo: show business and the business of online marketing. Interval: Social Media Frenzy.

Online Marketing 120

Online Marketing Planning Work Management Marketing & Strategy 120

Hubspot

SEPTEMBER 23, 2018

The great thing about the internet is that it's full of brilliant marketers sharing great information -- all for free. Social media is no exception. We at HubSpot are thrilled to give you the marketing insights you need by way of the HubSpot Marketing Blog. 29 of the Best Social Media Blogs.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

JANUARY 31, 2017

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

Valasys

MAY 24, 2021

If your organization hasn’t yet embraced digital transformation, in the coming days your business growth will also suffer and as a result, you might not be able to stay at par with your competitors online. This blog post discusses how to use digital marketing to your competitive advantage and to achieve business growth.

Online Marketing 52

Online Marketing Planning Paid Search Agency Advertising Agencies 52

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Convince & Convert

AUGUST 24, 2014

Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. I subscribe via email, and read (or at least. Read the whole entry. »

Social Media 167

Social Media Email Marketing Online Marketing Marketing 167

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 29, 2015

However, there’s often just a few common misconceptions about b2b online marketing that when explained more clearly to executives, will lead to better support, understanding, and more effective execution overall. This can certainly be the case with new media, such as social media, local search optimization, or even better web design.

Online Marketing 120

Online Marketing B2B Marketing B2B Marketing Analytics Tools 120

KoMarketing Associates

NOVEMBER 24, 2015

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Content fuels keyword visibility and what better way than through regular blog posts. Provide content for distribution in social media platforms.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hinge Marketing

MARCH 17, 2021

As the pandemic reshaped their target audiences’ needs, many of them donned a digital publisher’s hat and developed valuable, optimized content that they distributed through both their own digital channels and earned media. But what about guest blogging? Finally, Google your topic and append the term “guest blog.”

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

Tools 144

Tools Lead Scoring Lead Ranking B2B Thought Leadership 144

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. If you’re new to the ZoomInfo blog, we use our monthly round-ups to highlight the work our writers have done for outside publications. This month’s round-up covers a variety of topics including email marketing, sales reporting, storytelling and so much more. Let’s get into it!

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. percent of their marketing budget on social media, they expect to increase this percentage to 12.9 Furthermore, B2B CMO’s foresee social media spending rising to 18.5 percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering. Email is all about actual audience.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Let’s take a look at a few video marketing trends shaping social media in the B2B space. .

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120