The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. The time it takes to edit AI-generated content is often longer than it takes to write it from scratch, essentially eliminating the time-saving benefits touted by AI’s biggest fans. Prefer video? Be specific.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Contently

DECEMBER 13, 2022

For example, you can direct readers from a blog post to a long-form piece of content (like an eBook), a product landing page, or a submission form (e.g., You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources. event registrations or product demo signup).

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. Just because your website isn’t open for business doesn’t mean you can’t begin promoting it. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Thinkers360

MARCH 7, 2024

Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. “Thinkers360 is a great platform for getting the word out about my writing and expertise as well as expanding my network of thought leaders. What are some other resources available to learn more?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Resource : On-Page SEO Checklist: How to Fully Optimize Your Posts Off-Page SEO Concentrate on activities outside your website to boost its visibility and authority.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Webbiquity

AUGUST 23, 2011

So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Traffic 100

Traffic RSS Social Media Social Networks 100

Biznology

JULY 19, 2016

I work harder promoting my online content than I do writing the posts themselves. Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. Not even revolutions just happen.

Facebook 80

Facebook Twitter Google Social Media 80

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. Create an outline for the blog.

SEO 85

SEO Top of Funnel SERP Content 85

NuSpark Consulting

MARCH 3, 2016

Why did you write it? Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. That was a lot of work. Newsletter.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

KoMarketing Associates

OCTOBER 22, 2015

Once you write it, you’re done. Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. Tuesday: A blog post about the industry. An example of a window manufacturer blog that has a good variety of content.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

BOP Design

DECEMBER 10, 2019

Gather Resources. You may be thinking, “Wait, don’t I need a strategy before I gather my resources?” That is often how marketers go about building their strategy, but we recommend tackling your resources early on. You may want to focus on your company’s blog and add 5 new blogs a month but consider who is going to do that.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68

Moz

SEPTEMBER 27, 2020

Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. Example: you hope to rank for heavily competitive informational keywords with a 200-words blog post. Your content is way too “thin” compared to what is ranking. Your content isn’t as up-to-date. Technical checks.

SERP 74

SERP Optimization Content Keywords 74

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. The first is heat maps, which track where visitors click on your site.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Marketing Insider Group

APRIL 21, 2020

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

Valasys

MAY 2, 2023

If you don’t know how to build a website, there are numerous online resources that can assist you in creating one from scratch. Keywords linked to your business should be strategically placed in your URL, title tags, and meta descriptions. Write Articles About Architecture Writing more articles will increase your visibility.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Telemarketing Marketing & Strategy 52

Scoop.it

MARCH 18, 2021

Then, the content marketing category can be divided into content writing, content editing, creativity, and content strategy hubs or topics. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Keyword in title or URL only.

Process 53

Process Optimization Curation RSS 53

KoMarketing Associates

SEPTEMBER 9, 2014

This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” This program will crawl the entire site and provide you back a list of URLs, title tags, headings, and more. LinkedIn is also a good place for competitive intelligence.

Research 120

Research SEO Press Tagging 120

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Contently

NOVEMBER 12, 2019

Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. All these resources should help you tackle your internship head on.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Anyword

APRIL 20, 2022

They and their copywriters expend a lot of resources in creating marketing texts, often according to a hectic content calendar. Luckily, there is a solution, in the form of AI writing tools. Different Types of AI Writing Tools. For a comparison of AI writers to writing assistants, please see this article ). .

Marketing AI 52

Marketing AI Lead Ranking Copywriting Marketing Management 52

Hubspot

AUGUST 7, 2018

Finally, it’s critical you spend time and resources on your business’s website design. You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Write online press releases. Create a blog. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

New North

MAY 8, 2023

In general, each piece of content you produce (whether it’s a blog post, a landing page, or even a social media ad) should aim to boost brand awareness, educate your customer, and drive conversions. Their emails are minimal, well-cadenced, and feature new or popular informative blogs with several clear CTA triggers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

NuSpark Consulting

DECEMBER 9, 2012

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Post portions of the white paper via a series of blog posts.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

NOVEMBER 17, 2010

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question.

Linkedin 28

Linkedin Traffic High Quality Lead Hubspot 28

MLT Creative

NOVEMBER 7, 2011

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. Assign Admins - LinkedIn wants to know who will administer your company page.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. We also compare search volume to purchase intent.

Process 111

Process Lead Ranking Content Marketing Planning 111

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60