In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” I found other groups, similar in size, had six times the amount of blog spam.”. thought,  in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos. Then, make sure that LinkedIn is an effective channel to do so. Especially on social media. MORE >>

My friend Brad Lovett has been looking at this issue and offers this insightful guest post: Looks like Facebook is taking a whack at LinkedIn. With the launch of BranchOut , Facebook is giving LinkedIn a punch in the chops.  If you have a LinkedIn profile, you don’t have to create a new one for BranchOut. One click allows you to import your LinkedIn profile. Of course you can edit your profile once you have imported it from LinkedIn.  If I want to read those kinds of updates, I put on my career hat and head over to LinkedIn or Twitter.&#. MORE >>

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. MORE >>

LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. It Makes LinkedIn More Engaging. While LinkedIn started out essentially as the combo of an online resume and rolodex, it’s tried a variety of tactics to make the site itself more sticky by getting people to share content. LinkedIn would love nothing more than to have its members treat it like the Facebook of career-related content. The C-Level Loves It. MORE >>

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. If you haven’t claimed your custom LinkedIn URL yet, your profile will be much more difficult to find, especially in Google. You can link to up to three websites from your LinkedIn profile, all of which contribute to positive SEO for the websites you own. MORE >>