Litmus

MAY 26, 2021

Email inboxes get filled with any number of different types of communications. From transactional emails, personal conversations, business memos and promotions, inboxes are a mess of messages. So it’s no surprise you might still hear the question, “Is email marketing dead?” Fortunately, it’s just bad email marketing that’s dead.

Brand Identity 113

Brand Identity Branding Trigger Marketing Mobile Marketing 113

Litmus

JUNE 11, 2021

Now that you’re comfortable with what goes where in Builder, it’s time to dig into some of the features that make developing emails in Builder a wonderful experience. Meet our email editors. Litmus Builder is split into three main sections: the code editor, the visual editor, and the preview pane. The code editor.

Template 90

Template Tagging Display Enterprise Management 90

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Preview text: Put the petal to the… mouth. I also love the play on “petal” in place of “pedal” in the preview text. I mean… a lot.

Thought Leadership 92

Thought Leadership Work Management Creativity Email Campaigns 92

BenchmarkONE

SEPTEMBER 17, 2019

Writing a blog post is easy. Writing a blog post that performs well in Google rankings, though? Your goal with all marketing blog posts is to get them in front of as many people as possible. Getting your marketing blog ranking on Google isn’t rocket science, but it does require some forethought and research.

Lead Scoring 77

Lead Scoring Lead Ranking Google Eye-Tracking 77

Outgrow

APRIL 8, 2024

In this blog, we’ll explore various types of feedback forms, their advantages, and best practices to help you achieve the best results from your efforts. Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. What Are Feedback Forms?

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. Email marketing remains valuable, particularly for B2B, despite changing KPIs. That’s why email is such an important channel.”

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Scoop.it

MAY 20, 2020

There’s no place like the email inbox. According to the report from Emarsys , 81% of SMBs rely on email as their primary customer acquisition channel, and 80% for retention. Email is a valuable tool across the whole customer journey. Step 1: Choose your email newsletter format and set a goal. Product updates.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Types of Content Automation Tools Social Media Scheduling Tools: These tools automate the process of scheduling and publishing content on social media platforms.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

RebelMouse

JANUARY 5, 2024

Optimizing Interface and Design: A/B testing previews how an audience may react to interface modifications, allowing designers and marketers to improve user engagement, styles, and product features if necessary. Email Subject Lines: A/B test subject lines in email marketing campaigns to boost open rates and CTR.

Marketing Websites 109

Marketing Websites Sample CTR Click Rate 109

FMG Suite

JANUARY 18, 2022

Each month, we collect our most recent updates into a blog post for you to explore. Beyond our weekly and monthly market insights, we have new content available, including: Emails. New Client Onboarding (email sequence containing 6 emails). Discover our latest content, product updates, and resources below. Timely Piece).

Product 52

Product Curation Banners Mobile Marketing 52

Zoominfo

JUNE 8, 2020

With the approval of our CEO and the help of our IT team, I began querying our internal email traffic logs to get counts of certain types of messages to get to the bottom of this. First test: how many incoming emails did ZoomInfo receive in February versus April? In February, we received just over 42,000 external emails per day.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Convince & Convert

SEPTEMBER 1, 2017

Facebook Rolls Out New Protection Tools. In doing so, if you or your audiences share your content, your brand’s website will appear in the link preview of the post—a non-editable stamp, naming the content forever yours. Place your logo in the featured image of your blog posts. Click To Tweet.

Social Media 163

Social Media Media Thought Leadership Content 163

Optinmonster

AUGUST 1, 2022

Do you want to use an email course to fill your list with high-quality leads? Free email courses make amazing lead magnets. In this article, we’ll show you how to create an email course lead magnet for your business. In this article, we’ll show you how to create an email course lead magnet for your business.

Course 84

Course Sales Qualified Leads Generation Leads 84

JangoMail

APRIL 18, 2022

Email testing is the practice of reviewing your emails and testing them before you hit the Send button. Using email testing tools to help you test your emails is necessary these days. To ensure your emails look perfect, reach your audience, and land in the inbox, there are lots of email testing tools available.

Tools 52

Tools Deliverability Validation CAN-SPAM 52

Heinz Marketing

MAY 19, 2023

You expect that the kinds of leads who are willing to fill out your form to download your content must be well-qualified fits for you to pursue and further target, but instead you start receiving fake emails like “nonya@biz.com” Why aren’t these leads converting? Still hesitant about un-gating your content?

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Content Lead Scoring 52

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Why use email marketing for your business?

Template 132

Template Email Marketing Blast Campaigns Planning 132

SmartBug Media

JANUARY 23, 2023

Email and SMS messaging are personal channels that make use of catchy messaging and engaging imagery to quickly capture the attention of your subscribers and encourage them to take action. Each email and SMS subscriber is worth a certain amount of revenue, and that amount can be substantial if you run your campaigns right.

SMS 98

SMS Marketing Automation Services Marketing & Strategy Ad Exchange 98

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Outgrow

AUGUST 16, 2022

How to Embed Survey in Email [+FREE Survey Tool Inside]. Solution: embed a survey in an email. Embedding surveys directly in emails is a powerful email marketing tactic that is effective for any industry and can be used by anyone (no coders required!). . So, let’s learn more about embedding surveys in emails!

Customer Surveys 52

Customer Surveys Outgrow Tools Click Rate 52

Valasys

NOVEMBER 15, 2019

The vital question rests: How to Craft a Better Blog Title using research & Psychology? Let’s examine the facts, figures & trends & unveil: How to Craft a Better Blog Title using research & Psychology? Delineate the Do’s & Don’t : Wondering: How to Craft a Better Blog Title using research & Psychology?

Research 51

Research Lead Scoring Lead Ranking CTR 51

Optinmonster

APRIL 26, 2022

It’s very simple with the right tools. ConvertKit is an email service provider that can also sell digital products. There are fewer options for customizing the purchase experience with discount codes or checkout forms, but ConvertKit is a quick way to sell eBooks to your existing email list. ConvertKit. How Do I Write an eBook?

Amazon 84

Amazon Bundling Opt-out Purchase 84

Outgrow

AUGUST 24, 2022

How to Embed Poll in Email Using Outgrow. In this blog, we will show you how to embed poll in email within minutes. Embedding poll in emails is a great marketing and remarketing strategy. To learn more about how to create a poll on Outgrow, check out our blog on How to Create a Poll: A Guide to Boost Engagement [+Tips].

Outgrow 52

Outgrow Click Rate User-Generated Content Opinions 52

Liveintent

AUGUST 9, 2021

Since its launch, it has helped publishers streamline their native operations in email newsletters while upholding reader experience through a premium, brand-aligned format. If you’re thinking about adding native inventory to your email newsletters, it’s critical to consider your native design first and foremost.

Ads 71

Ads Tools Work Management Newsletter 71

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.

Validation 163

Validation Twitter Tools Facebook 163

ANNUITAS

AUGUST 9, 2016

Recently, ANNUITAS published a blog post on When Mistakes Happen that focused on how to address mistakes once they occur. Quality Assurance (QA) is a vital piece of your production process to ensure you don’t wind up on the next “12 Of The Worst Email Marketing Fails” list. Common Mistakes found in QA: Content-.

Privacy Policies 100

Privacy Policies Marketing Automation Services Landing Pages Privacy 100

GreenRope

FEBRUARY 27, 2020

Email EasyBuilder vs. Emailer, Feature Differences. Emails are not going away and there’s a reason why businesses use this marketing tool everyday! Not only are emails a great way to communicate with your customers directly, but they can be used to nurture leads and educate them on your special business offerings.

Features 52

Features Template CAN-SPAM Contact Marketing 52

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

Convince & Convert

SEPTEMBER 1, 2017

Facebook Rolls Out New Protection Tools. In doing so, if you or your audiences share your content, your brand’s website will appear in the link preview of the post—a non-editable stamp, naming the content forever yours. Place your logo in the featured image of your blog posts. Click To Tweet.

Social Media 112

Social Media Media Thought Leadership Content 112

Hubspot

APRIL 13, 2020

But don't worry — in this post, we're going to cover some strategies you can do to give your Story viewership a 180, as well as take a look at what other brands are doing to make their Stories a worthwhile tool in their content strategies. Preview the Story on the main feed. Tactic : Promote A Blog Post. Run interactive Stories.

Brand Identity 101

Brand Identity Branding Paid Search Agency Newsletter 101

Hubspot

MAY 26, 2020

At this point, video, blogging, and content marketing top the list of tactics brands are investing more heavily in. They can use this time to discuss what type of color or style they're thinking of for their hair, create a coloring plan that can be done at home, and learn more about the tools that are necessary for safe hair-styling.

Service 101

Service Brand Identity Branding Budget Programs 101

SmartBug Media

JANUARY 5, 2024

Think about the ways AI could improve your email marketing strategy. AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content. Need to base your messaging around research?

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Hubspot

APRIL 13, 2020

But don't worry — in this post, we're going to cover some strategies you can do to give your Story viewership a 180, as well as take a look at what other brands are doing to make their Stories a worthwhile tool in their content strategies. Preview the Story on the main feed. Tactic : Promote A Blog Post. Run interactive Stories.

Brand Identity 94

Brand Identity Branding Paid Search Agency Newsletter 94

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Not segmenting your list.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Litmus

MARCH 2, 2023

Today, we’ll look at GA4 vs Universal Analytics—specifically as it relates to email marketing. What’s changing, what’s not changing, and how you can best utilize this new tracking format for reporting on email … and beyond. Simply put, it’s many of the same tools and elements of reporting on data we saw in Universal Analytics.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

ConvertKit

MAY 14, 2019

times more emails each day than they send. That means every time someone deletes an email, a few more pop up in its place. It’s easy to see why many people feel overwhelmed by staying on top of their email organization. Do you freeze at the thought of sending a conversion-focused email ? Subject line.

Copywriting 87

Copywriting Practices Ideal Customer Profiles Best Practices 87