WriteSpark

OCTOBER 5, 2011

Because white papers have such high levels of proven marketing value, it's tempting to consider every potential topic about a product to be worthy of a white paper. even best presented in a white paper format. How do you choose which topics should be covered in a technical white paper?

Paper 120

Paper Analysis ROI Course 120

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Brian Dean’s blogging strategy provides a convincing if somewhat extreme example of this.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. 2) Target Audience Personas. 4) Content Creation Process. 4) Content Creation Process.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

KoMarketing Associates

APRIL 4, 2014

For many B2B companies, just simply having a blog at all has been a huge accomplishment. Marketers and buyers alike agree: content marketing now goes beyond a few simple blog posts. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

WriteSpark

AUGUST 12, 2009

Every time I see a long-form, copy-heavy sales document these days, my first reaction is "Why do marketers still think prospects will read this?" Does this mean I think white papers are no longer effective as marketing documents? Continue reading this post on my Copywriting That Sells High Tech blog. No, not at all.

Paper 120

Paper Copywriting Marketing Prospects Effectiveness 120

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 11, 2010

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" Jonathan Kantor.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The document with the greatest amount of product details, even though it was in a very text-heavy, table layout with a small font and footnotes. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Trade Press Services Newsletter

JANUARY 4, 2023

If you don’t document and track the performance of your efforts, you’ll never know if you are on the right path. Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. It’s also critical to accurately track your progress.

Planning 130

Planning B2B Thought Leadership Marketing Analytics Tools Paid Search Agency 130

Trade Press Services Newsletter

JULY 6, 2023

Your resume should be a living, breathing document that showcases your accomplishments and brings your story to life. Thought leadership content such as articles , blogs, podcasts, white papers, webinars, videos and speaking engagements demonstrates that you are a respected and accomplished expert in your industry.

Personalization 130

Personalization Tips Brand Identity Branding 130

Salesforce Marketing Cloud

MARCH 20, 2024

Corpus data Corpus data includes written or spoken data from books, newspapers, articles, websites (including blogs), academic papers, and more. Further, lack of documentation about collection methods can make it hard for users to dig in and analyze the data correctly. So, where is your AI data coming from?

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Martech

DECEMBER 1, 2023

It should be structured for easy access as needed, like organizing papers in file folders — alphabetically, chronologically or by topic. The outline should be casual yet informative, formatted for editing in a Word document. of CMOs stated that they would use generative AI to create blogs, and 62.2% You are a data analyst.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Optinmonster

FEBRUARY 15, 2024

Beacon’s Blog Post Recycle will convert your best blog posts into lead magnets in just a few clicks. And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you! And if you don’t have any blog posts yet, sit back and let Beacon’s AI Copywriter write your lead magnet for you!

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A blog style guide, of course. A style guide is exactly what it sounds like: a guide for how you’ll style a written or typed document. The Writerly Stuff.

Personalization 75

Personalization Guidelines Template Rules 75

Biznology

SEPTEMBER 6, 2017

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Webbiquity

AUGUST 29, 2019

Although email has largely displaced physical paper mail for most business correspondence, there are still instances where traditional mail is the better channel. Since a postal mail document is longer lasting and likely to get more focused attention than an email, it’s vital to get it right. Guest post by Samantha Waites.

Business 168

Business Paper Marketing Proposals Design 168

Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. Generating More Leads with Video White Papers.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Animalz blog

NOVEMBER 28, 2023

Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Identify and summarize the top five most influential papers or articles on {insert your topic} , and explain their significance in the field.” Asking for the obvious is to summarize a paper, and that will work fine.

Marketing AI 78

Marketing AI Research Tactics SME 78

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Martech

MARCH 6, 2023

The tool quickly attracted techies and non-techies because one prompt can generate a response usable by editors, PR teams, developers or executives to create white papers, software programs, client presentations, press releases and more. Today, the outputs of ChatGPT are impressive in documentation areas. Writing point-of-view papers.

Marketing AI 112

Marketing AI User-Generated Content Training Press 112

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper. I think book lays out proven strategies to producing white papers that support your lead generation process.

BtoB 120

BtoB Lead Generation Paper Generation 120

Marketing Insider Group

MARCH 29, 2021

Sworn translators have completed intensive examinations in both the original language and their own and have earned the legal imprimatur to certify official government documents. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Webbiquity

JUNE 15, 2021

Checklists, videos, or highly visual data-rich report downloads tend to work better than long whitepapers or eBooks for that reason (though longer white papers can still work well in highly technical B2B sales). The post 11 Proven Lead Magnet Ideas for Building Your Email List appeared first on B2B Marketing Blog | Webbiquity.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Lots of them. Because, you know, SEO.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? This writing exercise helps you: Write long-form content, like blog posts and email newsletter sequences , more effectively. Maybe it’s a blog post or your landing page. Freewrite/brain dump. Picture this: it’s time to write something.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

ClickDimensions

JANUARY 17, 2023

This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. Instead of printing and mailing out policy change documents which will take a lot of time and effort, send customers an SMS with a link to all documentation.

SMS 98

SMS Service Terms and Conditions Open Rate 98

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

If your business does not have a blog yet, this change is one more reason to consider creating your blog. Blogs remove many of the technical barriers to publishing content, with no design or technical assistance needed for most posts. Your content will be pushed down in Google by more recent content.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

ViewPoint

MARCH 19, 2018

True, most of the articles on marketing analytics demand that the topic requires immediate attention, and in so doing, they imply that their (fill-in-the-blank system, software, consulting, book, blog) will teach you how to do it. AT Internet also has a wide range of white papers to guide and teach the uninitiated. About the Author.

Marketing Management 197

Marketing Management Analytics Budget Programs Marketing Automation Services 197

Marketing Insider Group

AUGUST 12, 2020

As NewsCred’s Gaby Tama rightly points out, you need to create a “documented, full-funnel [social media] strategy that’s fully integrated with your content marketing program.” Look at your existing social media audience, your blog subscribers, and your actual paid customers. Start by creating customer personas.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Hubspot

AUGUST 22, 2017

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system. So I asked the rest of my teammates about their processes -- how they source ideas, and any of their hacks and tricks for putting pen to paper (or fingertips to keyboard), and getting the job done.

Peer-to-peer 77

Peer-to-peer Planning Blogger Best Practices 77

Marketing Insider Group

AUGUST 25, 2020

Succinct: This document should contain up to a maximum of 10 team rules that the members can know well. Dynamic yet dependable: This is a living document. Accessible: Word documents or PDF files on your computer don’t make good team charter formats. The team charter is a living document. Team-created. Image from [link].

Ad Building 230

Ad Building Planning Paid Search Agency Rules 230