WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

WriteSpark

NOVEMBER 2, 2010

Whenever you have "use it or lose it" funds to commit, here are a few ideas for spending them effectively: Invest in marketing documents with long-term value, such as an e-book, product selection guide, or product architecture white paper. Refresh existing documents.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Planning Paid Search Agency 120

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. It’s also common for marketers to outsource content production to agencies, freelancers or copywriting platforms like Compose.ly. This increases expenses and complicates communication.

Marketing AI 120

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

You know you'll need the services of a professional copywriter for some of these projects, yet how can you justify the expense? A draft may have been written for a document, but you feel it could benefit from the fresh, objective perspective of an outside writer. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. In turn, more realistic marketers and copywriters assert the stark superiority of human writing over AI. It takes considerable time and effort to write high-quality blog posts.

Marketing AI 76

Marketing AI AIDA Marketing Analytics Tools Template 76

Tomorrow People

APRIL 25, 2012

Is copywriting really dying? A strong, clear written message forms the core of marketing content for many businesses, from the big budget adverts - to the growth of business websites and SEO copywriting. The rise of content has made copywriting even more of a priority. So, on the surface of it, copywriting seems alive and well.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

nDash

DECEMBER 14, 2020

A copywriter who’s passionate about helping my client get results through sharp, insightful copy. Whether you need blog posts, video scripts, product descriptions, web copy or collateral systems, we can work together to make sure we break away from the competition and never look back.”. Computer and network security .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

WriteSpark

FEBRUARY 18, 2009

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. WriteSpark Blog Feeds. Case Studies.

Social Media 120

Social Media Media Forrester Copywriting 120

WriteSpark

OCTOBER 1, 2009

In her blog post "Why can't selling be more like buying?" All of these concerns can be addressed through placement of appropriate information and discussion in online content as well as marketing documents such as white papers, case studies and success stories, and application guides.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

DECEMBER 16, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Janice King is an award-winning freelance technical copywriter for global technology companies. WriteSpark Blog Feeds.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

WriteSpark

AUGUST 12, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Technical Writer or Technical Copywriter? WriteSpark Blog Feeds. Technical Copywriter. White Paper Writer.

Conference 120

Conference PR Public Relations Copywriting 120

WriteSpark

NOVEMBER 11, 2008

Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. White Papers. Janice King is an award-winning freelance technical copywriter for global technology companies. WriteSpark Blog Feeds.

Conference 120

Conference Copywriting Copyright Case Study 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

WriteSpark

MARCH 26, 2009

Prospective customers, sales people, and dealers all expect a document that presents the essential information about the product's features and benefits, specifications, system requirements, and potential uses. A press release to alert journalists and analysts is another document commonly created for every new product.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Heinz Marketing

NOVEMBER 16, 2018

Advice from an everyday marketer not a copywriter. You might have a document to reference such as buyer’s persona map or messaging framework to help you pull these ideas together but either way this is where you should start. It’s easier to get something down on paper and then go back to it. That’s the ideation part!

Tips 69

Tips Copywriting Class Paper 69

ClearVoice

DECEMBER 5, 2019

The role could be editor, copywriter, or ghostwriter. The content type could be white papers, social media posts, website content, and more. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Content Types. Don’t skip this step.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87

Ambal's Amusings

SEPTEMBER 10, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Casey Hibbard's blog Stories that Sell. Cindy King's blog CindyKing. Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Jonathan Kranz's blog Kranzcom. Blog Junta42.

Case Studies 100

Case Studies Case Study Studies Work Management 100

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 53

Sales Qualified Leads Case Study Case Studies Paper 53

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

LeanData

AUGUST 3, 2015

An eBook about conversion copywriting , for example, will attract audiences that might have need for a landing page solution, which subsequently lets you acknowledge and nurture that need throughout the eBook. 2) Use white papers to point out an industry problem & solution. Buyer objections can often act as an obstacle to action.

Sales Qualified Leads 40

Sales Qualified Leads Case Study Case Studies Paper 40

ClearVoice

JULY 28, 2019

As freelance writer and fashion/beauty copywriter Jamie Allison Sanders explains, if you can’t vouch for them, you should feel empowered to decline. I am a big proponent of email because it leaves a paper trail. But you might be strategic to follow up on the referral’s experience within a few weeks, too. “I

Work Management 92

Work Management Click Rate Copywriting Opinions 92

ClearVoice

MARCH 26, 2020

Branding guidelines, created by a branding agency, are a cornerstone document within a content marketing strategy that fuels your content plan — and resulting content assets. A content marketing agency can help you document your content strategy, put a content plan in place, and oversee a team of creatives for your content production.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

SnapApp

AUGUST 10, 2016

It usually brainstorms ideas (for everything from blog ideas to promotional strategies) and fill its Google Sheet. It usually uses Google Docs for writing, but its developers (who also write sometimes) love Paper. ​. ​. . I use Trello specifically to build out blog ideas and creative concepts for multi-channel execution.

Planning 48

Planning Work Management Efficiency Tools 48

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. Blog at WordPress.com. A common tool for today’s marketer they provide a great way to reach a large number of people with your message.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Zoominfo

NOVEMBER 19, 2018

But they also go beyond a person’s paper resume and explore the other, less tangible traits that make someone the perfect hire. Although good recruiters often create job candidate personas in their heads, very few recruiters actually put them down on paper. Why should I use job candidate personas? Placing job descriptions.

Copywriting 157

Copywriting Buyer Personas Zoominfo Paper 157

Zoominfo

OCTOBER 20, 2021

Good recruiters often create job candidate personas in their heads, but very few actually put them down on paper. Having a documented candidate persona strategy leads to a more informed and improved recruiting process. Why use job candidate personas?

Copywriting 100

Copywriting Buyer Personas Class Zoominfo 100

SmartBug Media

JANUARY 29, 2021

Why Is Web Copywriting Important? In the steps below, we go over web copywriting best practices, explaining how to prepare a copy deck, apply keyword research, and follow the word count guidance of your website wireframes or templates. Sometimes, the placement copy will be actual guidance content for the copywriter.

Copywriting 98

Copywriting Marketing Websites Design Template 98

SmartBug Media

NOVEMBER 19, 2018

Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. Here’s how to crush your copywriting project. Preparing Your Writers.

Copywriting 88

Copywriting Case Study Case Studies Eye-Tracking 88

Ambal's Amusings

SEPTEMBER 3, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Effective Marketer

MARCH 12, 2009

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Ambal's Amusings

OCTOBER 1, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). How do you market your white papers? Can syndication partners take your white paper to your prospects? Can syndication partners take your white paper to your prospects? Costs to syndicate your white papers.

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100