ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Zoominfo

AUGUST 22, 2022

While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. Which Comes First — the Content or the Audience? Are you creating content offers to fit your audience, or creating audiences to fit your content offers? Use these factors to help you narrow your audience.

Segmentation 130

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 130

Martech

JUNE 1, 2022

In this context, it is critical to develop strategies to keep your audience engaged and further develop your customer base. With a profusion of content competing for short attention spans, keeping your audience engaged is an increasingly challenging endeavor. Audience development is not about volume alone.

Multi-Channel 114

Multi-Channel Ad Exchange Work Management Acquisitions 114

Content Marketing Institute

SEPTEMBER 1, 2020

If your content is all or heavily text based, you’re missing an opportunity to attract audiences, make them stay, and remember your content. Check out CMI’s top five articles on visual content. Continue reading → The post 5 Tips From CMI’s Most Popular Visual Content Articles appeared first on Content Marketing Institute.

Tips 142

Tips Content Content Marketing Paid Search Agency 142

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Facebook Instant Article Traffic Has Declined in Recent Months. Check out more posts from Chartbeat: Growth in Mobile Traffic and Engagement: Chartbeat's Global Audience Insights From Q2 2022. Is There an Optimal Article Length?

Traffic 98

Traffic Facebook Privacy Custom Publishing 98

Martech

JANUARY 30, 2023

Just for fun, I asked ChatGPT to write me an article for martech about how digital marketers should use ChatGPT. Additionally, ChatGPT can be used to generate a wide variety of content in different languages and styles, which can help to reach a global audience. Write alternate code versions (surprisingly good). Get MarTech!

Marketing AI 109

Marketing AI Blast Campaigns Copywriting Lead Ranking 109

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. High-quality images should be at least 1200 pixels wide and the article should also have plenty of relevant information or context to understand it's about.

Google 103

Google Keywords FAQ Custom Publishing 103

Brandpoint

FEBRUARY 17, 2024

This will help your target audience trust the article and feel understood. But you will still miss the mark if you reach your audience and cannot convey a timely message that appeals to their priorities. Engaging your target audience Once you understand who you are speaking to, you can find the best way to reach them.

Distribution 62

Distribution Word of Mouth Broadcasting Work Management 62

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Content Marketing Institute

JULY 24, 2020

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

Consulting 107

Consulting Search Marketing Social Marketing Content Marketing 107

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Go Beyond SEO

JUNE 23, 2021

Posting regularly about your business, and about yourself, on social media and interacting with your audience will enable you to create the traffic you need for your business to thrive. Know your audience, find out where they spend their time, and nurture that relationship. Use Your Brand Voice To Talk To Your Followers.

Social Media 152

Social Media Media CPA Cost per Acquisition 152

Martech

JUNE 26, 2023

As a result, this article highlights cognitive biases that might prevent you from connecting with your customers optimally. Even when assessing an audience in the aggregate, you must accurately understand the interplay between internal and external drivers of behavior. But to do this effectively, you need to get out of yours.

Trigger Marketing 109

Trigger Marketing Buyer Personas Aggregators Analytics 109

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Who is your target audience?

Social Media 126

Social Media Media Viral Marketing Demographics 126

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. What can articles do for a business? Content ladders.

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. Investing in your current audience leads to building trust with them, as well as prospective customers. This effectively makes their audience feel seen and connected to the brand.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. That’s why we partnered with MediaFeed , a seasoned audience development studio. Reach New Audiences Reaching a new audience is one of the best aspects of landing on MSN.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Brand Identity 115

Brand Identity Branding Marketing AI Social Media 115

Contently

DECEMBER 8, 2021

Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Audiences are splintered across more channels. You can watch the full episode here , but since you’re already reading this article, let’s watch a few of my favorite moments.

Top of Funnel 142

Top of Funnel Content Marketing Funnels Template 142

Salesforce Marketing Cloud

JANUARY 3, 2024

That’s why audience engagement has become a make-or-break factor for streaming services. AI can also help in surfacing any relevant how-to guides or FAQ articles based on how a subscriber initially interacts with the platform. Your subscribers can, for example, interact with the platform and discover content that interests them.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Launch Marketing

JUNE 22, 2022

Whether you are social media savvy or just starting, below are five ways to better reach your target audience on social media. This calendar and your overall strategic plan help to ensure the activities planned and executed are effectively reaching your target audience on social media. Outline a Strategic Plan. Leverage your Brand.

Social Media 118

Social Media Media B2B Thought Leadership Trade Show 118

Parse.ly

OCTOBER 18, 2023

When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers. How does the audience referral network change according to article topic?

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Contently

JULY 16, 2020

As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus. However, they can break new ground and build an audience simply by reporting on the research and innovations being developed inside their own company. “In

Brand Identity 185

Brand Identity Branding Case Studies Domain 185

ClearVoice

JUNE 10, 2020

What can you learn from ~25 million bylined articles? In December 2019, our colleagues at SEMrush published a study on “ The Anatomy of Top Performing Articles.” And after they analyzed the engagement rates on 700,000+ articles on a series of factors, one set of their key takeaways centered on article length. The results?

Studies 101

Studies Trends Lead Scoring Lead Ranking 101

Biznology

JULY 17, 2017

To be successful it needs objectives, target audiences, a strategy to meet those objectives and a way of knowing whether or not your efforts are paying off. The post Read this article before you start a social media program appeared first on Biznology. Don’t be that person. How can I use social media? Like this post?

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Content4Demand

FEBRUARY 12, 2021

We have lots of data and a slew of audience listening tools to see exactly what content our buyers and prospects are consuming and sharing. Buzzsumo is an audience listening tool focused on what’s trending. Filtering lets you drill down into this content data to see whom your target audience is engaging with the most.

Tools 90

Tools Ideal Customer Profiles Aggregators Advertising Agencies 90

Hubspot

MAY 28, 2020

This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 92

Traffic Work Management Ethics Youtube 92

Circle Studio

DECEMBER 22, 2019

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Read Article. Here are 13 dos and don’ts for your email newsletters.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Heinz Marketing

MARCH 26, 2022

This article discusses the positives of these conflicting ideas as there is greater opportunity in our disagreements. How to Conduct Effective Audience Analysis in Six Steps. If done well, audience analysis can generate insightful data that can help grow companies significantly.

Analysis 93

Analysis B2B B to B Paid Search Agency 93

Contently

JANUARY 23, 2020

For starters, interactive tools are different than articles because people will only share them with the right audience. With this setup, Tableau encourages a slice of their target audience to upgrade. Start with your audience. HubSpot’s Website Grader. In fact, they’re completely different tools. Brainstorm?

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But fortunately, they need nowhere near a Coke-sized audience.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

BOP Design

MARCH 26, 2018

Central to any great B2B blog topic is the target audience. While these topics may not be groundbreaking or earn you the Nobel prize, they will be relevant to your audience. You can still create topics that are relevant to your audience and related to your products or services – but not ABOUT your products and services.

Tips 57

Tips Work Management B2B Marketing Management 57

BenchmarkONE

OCTOBER 22, 2020

So, here’s a roundup of sixteen articles on the topic of lead generation to keep your strategies fresh and those leads coming in. . Look no further; this article breaks down six tools you’re sure to love. . It not only shows your audience that your company is active, but it can give a behind-the-scenes look into your business as well.

Lead Generation 71

Lead Generation Sales Qualified Leads Generation Leads 71

Sprout Social

DECEMBER 15, 2021

In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. For brands targeting younger audiences , TikTok is a gold mine.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. According to our study, editors use an average of two target keywords in their articles, with at least one of them in the title. The optimal number of target keywords recommended for use in articles is 15.

SEO 133

SEO Content Marketing SERP Case Studies 133

Go Beyond SEO

JULY 12, 2021

This is not an audience-first strategy. Now, take a look at this variation, which shares the same information, but is worded differently to really speak to the audience: Acme toys can be enjoyed right away because we’ve included batteries. So What Does an Audience-First Strategy Look Like in Real Life? EEEEEEEEEE!

Marketing & Strategy 78

Marketing & Strategy Paid Search Agency Lead Scoring Lead Ranking 78