Biznology

SEPTEMBER 1, 2017

I remember almost 20 years ago when I was made the manager of IBM ’s Digital Analytics team. I had a lot of questions and I wanted to start using the analytics (okay, metrics), to help us make better decisions, improve our marketing results, and drive revenue up even faster. You need to stop doing some of the things you already do.

Work Management 159

Work Management Paid Search Agency Marketing Report Comparison 159

Biznology

MARCH 31, 2017

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). They will need training on the “SEO piece” (more about that later) but their writing skills are solid. SEO copywriting training is no longer a luxury. That trend has changed.

SME 80

SME Ad Building Copywriting Content 80

Biznology

JANUARY 5, 2021

From the use of analytics and data, which helps manufacturers with accurate order fulfillment (reducing waste), to just-in-time deliveries that adjust to seasonal needs (holiday shopping and quicker orders for pandemic supplies), manufacturers are leaner and more efficient.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Biznology

JUNE 1, 2018

Introduce AI into analytics? Identify some key ones, train them in UX and set up regular communications between them and the UX team. And they need to come to agreement on which projects will deliver the most value to the company and their customers in the shortest time. Redesign the Web presence? All valuable projects. How to decide?

Digital Transformation 197

Digital Transformation Comparison Budget Programs Opinions 197

Biznology

MAY 21, 2019

As I like to say — all data is training data. We’re a technology company focused on site search analytics and AI driven content discovery to improve search results, increase customer satisfaction and unlock revenue for your company. The game is, what do you do with the data? This is a big deal. Who is SoloSegment?

Business 99

Business Customer Satisfaction Differentiation Custom Publishing 99

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. With the help of the latest tech solutions, you can automate most of your business processes and build your workflow strategically. Securing Funding is Simpler.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

APRIL 16, 2018

We talked about how Mike is really training Artificial Intelligence instead of artificial stupidity, among other things. I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. I hope you’ll give it a listen.

Marketing AI 188

Marketing AI Training Youtube Marketing 188

Biznology

JUNE 1, 2016

Once you do, you can train your content creators to make more content like this. Don’t let content analytics turn into a personality test within your organization. Don’t let content analytics turn into a personality test within your organization. Right-brained and left-brained people both have a point here.

Correlation 80

Correlation Paid Search Agency Analytics Training 80

Biznology

JULY 6, 2018

Training staff in digital marketing capabilities, customer-insight gathering, analytics, optimization, new tools and ways of working takes their focus away from the company’s day-to-day need to achieve revenue goals and deliver value for shareholders and customers. But a little inspiration for your transformation never hurts.

Enterprise Management 148

Enterprise Management Digital Transformation Work Management Amazon 148

Biznology

JULY 3, 2014

The early adopters from marketing are now being joined by their colleagues from other functional areas, and investments are being made in socially enabled processes, communities and social and network analytics. Social analytics – There is a push to assess and understand sentiment and behavior across networks.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

SEPTEMBER 12, 2016

Even Steve Rayson, during an SEO Copywriting Certification training , said the best word count depends on the vertical. Check Google Analytics and see how your current blog posts are positioning. In fact, Leslie To from 3Q Digital found pages between 500 and 600 words had the best rankings… but this number varies by industry.

Buzz 80

Buzz Copywriting SEO Verticals 80

Biznology

APRIL 3, 2020

My sister, Heather Knight — who’s trained as a social roboticist, commented how odd it is to see people behaving counter to their natural instincts. This is an economic tsunami ,” according to Chief Economist Mark Zandi at Moody’s Analytics in a VOX feature story about the anticipated global economic catastrophe in March.

Consulting 196

Consulting Work Management Lock-In Wikipedia 196

Biznology

MARCH 4, 2013

I had signed to do a corporate training session on search marketing. This team knew zero about analytics and they were adamant that they wanted to stay that way. Most of you know that I am a nut about analytics. Photo credit: Search Engine People Blog. I definitely had a problem. ” But I ran into a problem.

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

Biznology

MAY 28, 2015

They built a business case, established a partnership with their IT counterparts, and created a roadmap for the systems needed for data access and analytics. It may be “predictive analytics,” “CRM,” “Big Data,” or a zillion other buzzwords. So classically trained practitioners need to go with the flow and adjust to the new vocabulary.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Biznology

JULY 28, 2021

The social platforms may not care, but every time they roll out a major change, there’s a massive ripple effect of everyone having to update their own platforms, software or even things like training materials. Analytics: The rampant explosion of new platforms and new features has made measuring ROI of social media really difficult.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

SEPTEMBER 8, 2020

Steve is Chief Analyst at VendorNeutral, a platform that helps buyers of sales technology and sales training find suppliers. Wright for help bringing me up to speed on how B2B marketers see the function today. Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Biznology

MAY 25, 2016

Audience targeting: Most of the experts in the room had war stories to tell about integrating client data from their CRM systems with their web analytics data to target the audience with greater and greater precision. Digital assistants are training searchers to use search differently even when they type their queries.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day. It’s about the narrative, it’s about storytelling.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

APRIL 10, 2014

Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. News content is under constant scrutiny – by digital marketers and advertisers whose ad buys are revenue sources for digital news outlets.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Ethics Distribution 80

Biznology

JANUARY 14, 2013

With all of the data out there now, many expect greater accountability from CMOs to demonstrate strong analytic skills and the ability to measure return on investment (ROI). Do you believe CMOs are going to be more accountable to analytics and ROI in the near future? How are CMOs doing? I can help you.

Stats 80

Stats ROI CMO Forrester 80

Biznology

JULY 29, 2013

Provide Ample Training. Provide significant training on structure, standards and governance, and take the time to give first-time contributors feedback on ways to improve. Your sales and customer service team may not have the time or desire to dig through Google analytics to determine how their content performed. Be Transparent.

Work Management 80

Work Management Marketing Management Content Marketing Analytics Tools 80

Biznology

MARCH 31, 2015

If you have been obsessing on your Google Analytics numbers, cruising the SEO boards, and picking through MOZ and Woorank , wondering what Google wants and needs from you while scratching your head, then let me enlighten you! Last week I shared a couple Google Webmaster Tools tips and tricks with you. I saved the best for last.

Google 80

Google Tools Tips RSS 80

Biznology

NOVEMBER 19, 2012

Visitors from Search : Every website should install an analytics tool, such as Google Analytics. These keywords can also be found in the Traffic Sources of Google Analytics. M Revenue – $0.5 M Invest) / ( $0.5 M Invest) = $0.5 M ROI over past 90 days. social networks, other websites, email marketing) and direct.

Cost Per Click 80

Cost Per Click SEO CPC Marketing Analytics Tools 80

Biznology

JUNE 11, 2012

What is this person’s biographical information–age, education, training, professional background, gender? Speaking of data, let’s not forget analytics. Answering those questions means knowing what questions they’re asking. And that means knowing them and their business. Surveys and Polls. Client Interviews.

Content Marketing 80

Content Marketing Clickthrough Marketing Management Content 80

Biznology

JUNE 20, 2014

Invest a little bit of money into selecting the right analytics tool for your business, then a little bit more helping your team learn to use it. Once you’ve got the tool and a well-trained team, use that data to drive actions designed to improve your site’s business results. Interested in learning more?

Marketing Websites 80

Marketing Websites Effectiveness Work Management Marketing Management 80

Biznology

JULY 24, 2014

You use web analytics, right? Using your analytics and your sales data, determine which product pages are most important to your business. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Then see the next bunch of tips…. Prioritize your most important product pages.

SEO 80

SEO Paid Search Agency Mobile Marketing Google 80

Biznology

JUNE 28, 2012

But if you need to look at aggregate data to do market research or it is too expensive or error prone to have a person look at every tweet to find the relevant ones, then you need a better tool–one that incorporates text mining and probably that uses machine leaning technologies based on human-analyzed training data.

Social Media 80

Social Media Tools Media API 80

Biznology

AUGUST 5, 2015

Unless you have the analytics in place to know which experiments worked, your team is unlikely to try them. You should expect most of what you try to fail, so any negative repercussions teach your team not to take a chance. You can’t keep score. Experiments are only effective if you can separate the winners from the losers.

Analytics 80

Analytics Marketing Creativity Email Marketing 80

Biznology

NOVEMBER 21, 2013

Take a look in your web analytics program to see which landing pages receive the most organic search traffic, then use that as a baseline for measuring the effectiveness of new content offerings. Then take a moment to check out our Biznology Jumpstart Workshop: On-site Search Marketing Training. Set baseline metrics. Check it out.

SEO 80

SEO Enterprise Management Lead Ranking Lead Scoring 80

Biznology

JANUARY 30, 2013

Use your analytics tool and look at the pages receiving the most traffic from paid search. Mike Moran, Rob Petersen, and I now offer an On-site Search Marketing training program for businesses as part of the Biznology Jumpstart Workshop series. “Because that’s where the money is.”

Paid Search Agency 80

Paid Search Agency Campaigns Tips Privacy Policies 80

Biznology

OCTOBER 31, 2012

In B2B, this might mean strategies like: Identifying potential needs in current accounts through data analytics, and providing sales people with reasons to call into the account and pursue those opportunities. Setting up Advisory Boards by key customer segment, to gain insight into customer needs and future buying trends.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Train and reward the reps on consistent reporting on the selected elements. Second, use the IP address to identify the company from which the visitor arrived.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

OCTOBER 13, 2015

So that you can grab those terrible 7-10-digit monsters on your way so that you can jump on board the guitar lesson and math tutor train. How much of a pain, even in the pre-Internet world, were phone numbers, right? That’s why tear off flyers exist! It’s the same with domain names.

Domain 80

Domain Godaddy Blogger Internet Marketing 80

Biznology

NOVEMBER 19, 2013

Link-builders tend to be more left brain — technical, logical, analytical, and objective — while content marketers tend to be more right-brain — creative, artistic, intuitive, thoughtful, and subjective. Link Builders are from Mars, Content Marketers are from Venus. Google’s lying to us aspirationally.

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

JULY 6, 2012

We also use more traditional metrics to infer content quality from web analytics tools. The quality testers who train the algorithm to look for content quality signals are as diverse as your users. This is strong evidence that the seven C’s really work as a functional definition of content quality on the web. Measuring Content Quality.

Wikipedia 80

Wikipedia Content Click Rate High Quality Lead 80

Biznology

NOVEMBER 5, 2013

Yes, Google does care about Google Authorship; inbound links and keyword terms; the proper use of headline, bold, emphasis, italics, and bullet points to describe content; meta tags and alt tags to help describe the foundational architectural metadata of the site; share me buttons, especially Google +1; and Google Analytic script embeds.

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

DECEMBER 8, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Jigsaw 104