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You haven’t switched to GA4? Better get a move on

ClickZ

Attention B2B marketers – change is barrelling at you like a freight train. In a few quarters, Google Analytics 4 will become the go-to platform for mission-critical data. It’ll supersede Universal Analytics, shifting the analytics landscape drastically.

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Consolidate Your Martech Stack to Fuel Inbound Marketing in 6 Steps

SmartBug Media

Content management software (CMS). Simplicity: Multiple tools require multiple admins and, across larger organizations, more training on new systems. Waste reduction: A Gartner study revealed that marketing leaders only utilize 58 percent of their martech stack’s potential. Common needs for a martech stack will include: A CMS.

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How To Evaluate an Online Video Platform

Vidyard

For HR, the ability to have training videos, employee updates, and recruitment all done through one central and secure platform is game-changing. Are you in need of a full-service platform provider that offers training and support for your team? Tracking is all about analytics. Social channel integration. T is for Track.

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How to Hire SEO Specialists in the Philippines

Spiralytics

A competent SEO expert knows basic programming languages or at least how to use popular content management systems (CMS) like WordPress and Drupal. Proficiency with Ahrefs, SEMrush, Google Search Console, and Google Analytics is essential for competitor analysis, keyword research, and website metrics monitoring.

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TheCustomer QT – June 22, 2021

The Customer

” The Digital Banking Customer Journey. Quick-Take: A recent McKinsey analysis shows that the top-quartile banks in experience in the United States have had meaningfully higher deposit growth over the past three years and that the few “experience leaders” are generating higher growth than their peers. REGULATION.

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What is CRM?

Spiralytics

Numerous technologies, such as PPC platforms, CMS systems, email marketing tools, and marketing automation , have made life easier for both markets and their audiences. These marketing technologies allow consumers to easily search for and reach out to companies that can help with their concerns. Analytical. sales forecasting.

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4 Tools That Will Guarantee More Audience Engagement for Your Brand

Televerde

Most website CMS platforms will automatically help you publish mobile-friendly versions of your content, but to truly increase engagement, marketers should think one step ahead toward mobile optimization. WordPress and Squarespace are some of the most-used CMS platforms for mobile solutions (here’s a longer list of recommendations ).