Biznology

APRIL 6, 2018

The fact that nearly 56% of all published business videos are less than two minutes long is an indication that most companies are aware that people expect business videos to deliver the information they want without delay. Video analytics. 77% of companies use some kind of analytics to measure video effectiveness.

Trends 158

Trends Video Marketing Correlation Business 158

Biznology

MAY 7, 2012

That’s where content analytics–the science of understanding your content and gleaning actionable insights from it–is essential to effective web publishing post Panda. You use the research to build your content strategy and information architecture. You do the keyword research.

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

OCTOBER 13, 2020

Bad data is an entirely different story — like the clients we’ve seen with analytics racking snippets installed on their staging sites, effectively double-counting visits and and engagement. Second, be sure you’re able to explain succinctly how the metrics you choose to use inform your digital marketing decision making.

Advertising Agencies 197

Advertising Agencies Vendors Marketing Lead Scoring 197

Biznology

DECEMBER 29, 2017

Predictive analytics becomes an essential tool in B2B. The marketing buzzword of the year, artificial intelligence will in 2018 prove its value in speeding up data processing and applying machine learning to digital advertising, predictive analytics, responsive websites, chatbots, and all manner of customer management.

Marketing Management 199

Marketing Management Marketing AI B2B Marketing Marketing Automation Services 199

Biznology

OCTOBER 12, 2017

These are the people who know the most about the products and can give the “inside” information B2B buyers are hungry for. Techies are not known for their ability to make complex technical information accessible to those unfamiliar with the products they build. So I asked the analytics person. The answer: “25.”

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

Biznology

OCTOBER 27, 2017

But even using good old Google Analytics , you can see what companies have visited your website and develop strategies for how to take advantage of this information. And its cost is going down, as more marketing automation systems bake the functionality into their systems.

Account Based Marketing 207

Account Based Marketing Tactics B2B Marketing Lead Qualification 207

Biznology

OCTOBER 1, 2018

When your data is shared through the cloud, your workers can access the information they need from home, so you can save money on office expenses. For example, it can take care of email marketing, social media management, and analytics. Big Data Analytics. Cloud computing also makes it easier for your employees to telecommute.

Small Business Marketing 128

Small Business Marketing Marketing Automation Services Work Management Business 128

Biznology

NOVEMBER 25, 2019

And this sort of timely and engaged response to users and customers can really affect the brand perception of both your app and your company: “Our observations show that a significant number of users who received a prominent and informative answer to their negative review tend to change it to a positive one within day or two.”.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

JUNE 23, 2021

Better audience analytics. Because video is often the most efficient way to deliver information, many of these assets will be videos. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees. Greater flexibility to attend multiple sessions.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Biznology

APRIL 13, 2017

Those will help you keep your courses and all the information regarding you and your learners private and secure. Superb analytics. Analytics is also very important when it comes to eLearning. The main idea behind eLearning is to provide your learners with the convenience of acquiring information at their own pace.

Work Management 123

Work Management Software Best Practices Training 123

Biznology

JUNE 15, 2020

Chatbots could also help recovering businesses, particularly when companies use them to address the information people most want to know. Investigate Analytics. An analytics tool could answer those questions and others. A recent report examined how businesses use analytics since the coronavirus pandemic began.

Efficiency 104

Efficiency Tips Cold Calling Business 104

Biznology

SEPTEMBER 4, 2018

We focus mainly on these characteristics to target marketing messages, but they are also highly valuable for segmenting your analytics. Each time you run an A/B test, or look at your analytics, you can look at the results in aggregate, but sometimes it can be very helpful to break things down by these segmentation characteristics.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

JUNE 1, 2017

You can use a site search analytics tool, such as SoloSegment Site Search Inspector [Full disclosure: I am their Senior Strategist] to check whether searches are successful or not. Install SoloSegment Keyword Inspector to get a baseline of analytics for your current Google Site Search experience. Why do this? No guesswork involved.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

DECEMBER 4, 2019

He came up with analytics that show several “happy words” — such as “pleased,” “excited,” “proud” and “thrilled” — litter the press release landscape, offering nothing in the way of real information. The second piece is from Chris Penn , who does excellent marketing research. of some product?

Social Media 156

Social Media Dwell Media B2B 156

Biznology

NOVEMBER 16, 2020

Namely, your company may collect an abundance of information on one customer. That way, the phone system will pull the information about the caller from your CRM software and show it to your customer service agent. Your email support and live chat, for example, are a treasure trove of customer information.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

FEBRUARY 11, 2020

Steve and I argue not only is it going to become necessary to ditch personal information, you can replace it with smarter personalization tactics. 33:56 Personalization without personal information. 0:00 Intro. 2:15 Rise of ITP. 11:35 How can the market respond? 17:30 What does reality look like from a data perspective? 27:29 Outro.

Customer Satisfaction 104

Customer Satisfaction Guidelines Search Marketing Google 104

Biznology

JUNE 28, 2021

The approach enables the communications team to adjust strategy and ensure they are communicating the right information at the right time.

Conversion 104

Conversion Transparency Guidelines Sales Qualified Leads 104

Biznology

APRIL 21, 2021

Meanwhile, in the healthcare industry, big data and analytics are poised to protect the public from the far-reaching detriments that environmental problems pose to wellness. There are now immense volumes of digital health information on individuals across the globe. Embracing Sustainability as a Business.

Efficiency 104

Efficiency Resources Paper Analytics 104

Biznology

NOVEMBER 30, 2016

The planning, publishing, and iteration of content requires big data analytics. Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content. . Don’t worry. Thanks to all our sponsors! Like this post? Sign up for our emails here.

Planning 80

Planning Content Marketing API Content 80

Biznology

JULY 9, 2019

Collecting information about website visitors, a standard practice in B2B marketing, is now becoming available to consumer marketers. Using VIG, site owners can now capture the contact information of as much as 45% of their visitors, for analysis and ongoing marketing communications. It doesn’t capture any PII, or personal information.

Marketing Websites 149

Marketing Websites Sales Qualified Leads Lead Scoring Lead Ranking 149

Biznology

MARCH 22, 2021

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. You can then focus on one area at a time, and integrate the interesting information you find in one category with the information you glean from another.

Analytics 104

Analytics Marketing Analytics Tools Distribution Social Media 104

Biznology

JULY 3, 2015

This has created a focus on the predictive power of data and predictive analytics. These techniques allow one to extract information and patterns from existing data in order to predict future outcomes, understand trends, and make decisions. Now it’s in a very specific order, optimized with data and analytics. Like this post?

Cross-Selling 80

Cross-Selling Buzz Analytics Buyer's Journey 80

Biznology

SEPTEMBER 16, 2019

Targeted advertising: Due to centralized information, companies can quickly launch targeted and personalized marketing campaigns so they can make more customized offers even after the sale. Better demand and supply planning: eCommerce CRM comes with a demand-driven planning feature. Brainstorm.

eCommerce 112

eCommerce CRM Work Management Marketing Management 112

Biznology

NOVEMBER 9, 2017

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). Mike, in particular, has deep expertise in text analytics. Perhaps we can be excused for this omission.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

APRIL 11, 2019

I’ve been informally coaching my undergrad business school students on how to prepare for the business world they’ll face in just a year and a half. Finance, analytics, big data, strategy—use the terms hiring managers are looking for. They have some work experience, usually as interns. Write your LinkedIn bio with your goal in mind.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

AUGUST 16, 2019

Data Informs Competitor Research. Data points like contact history, combined with predictive analytics and volunteered information from web forms and surveys, means companies can learn a lot about their potential markets and how to tailor their offerings to meet emerging expectations and trends.

Top of Funnel 142

Top of Funnel Digital Marketing Funnels Customer Satisfaction Cold Calling 142

Biznology

MAY 13, 2020

Matter can be analyzed and studied, research can be performed, we can measure, gather data, analytics, and metrics. The output helps businesses feel safer in making informed decisions and taking calculated risks.

Thought Leadership 104

Thought Leadership Case Studies Lead Scoring Lead Ranking 104

Biznology

OCTOBER 14, 2013

This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. Google Analytics is the most widely used tool for understanding consumer behavior on a website. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives.

Keywords 80

Keywords Resources Google Long Tail Marketing 80

Biznology

JULY 30, 2020

Change is often hard and even unwanted, but effective leaders can keep employees excited about change, engaged, informed and productive. Strategic and informed leaders serve as an example for the teams they lead, and leadership training helps both leaders and their teams understand how the pieces fit together in the business processes puzzle.

Training 104

Training Effectiveness Marketing Management Lead Ranking 104

Biznology

DECEMBER 16, 2016

But even as data is frequently much more accessible than it had been, most marketers still think of it as a necessary evil or something that simply doesn’t help them unless they’re a Fortune 500 CPG firm with huge pools of information to work with. In all likelihood, you have a trove of data about traffic on your website.

Content Marketing 80

Content Marketing Content Statistics Traffic 80

Biznology

DECEMBER 22, 2016

Social analytics. Social analytics will become increasingly important, just as important as other analytics you use in your marketing analyses. Be sure to follow this trend and look into tools that will help you process all of the valuable social analytics information that is out there, waiting to be mined.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

APRIL 18, 2016

Most companies I work with don’t use any analytics from website search. Most don’t even know you can get any analytics. Using that information to plan improvements to the content on that page is one of the fastest ways for you to improve the page. For information on all my online courses, click here.

Research 80

Research Marketing Websites Customer Surveys Keywords 80

Biznology

FEBRUARY 25, 2020

Even if much of your B2B buying still happens through a sales rep, buyers increasingly want to find information themselves. The journey starts with informational needs. You probably also have an analytics system that tells you how that’s working. What does awesome look like? Being findable is the first step to awesome.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

Biznology

APRIL 20, 2015

Data and “big data” are becoming so important that businesses are willing settle for almost breakeven on their traditional products in order to obtain the type of valuable information they can sell for a substantial profit. This is part of the change that the Internet of Things is enabling.

Business 80

Business Internet Marketing Purchase Differentiation 80

Biznology

FEBRUARY 12, 2016

The implication was that by filling out the online questionaire requested on the card, personalized insight could be gained to inform a more customer-centric experience. In general, these provide some insight for Funnel Analytics, but not Customer Lifecycle analysis. The Customer Lifecycle approach should be based on behavior.

Paid Search Agency 80

Paid Search Agency Conversion Marketing & Strategy Psychographics 80

Biznology

JULY 23, 2019

Everyone wants their process to be better–and artificial intelligence, machine learning, and text analytics can provide that something special. I imagine that the promise, scratched onto papyrus, informed the pyramid builders that his lever was twice as powerful as current models because it was using an iFulcrum.

Marketing AI 99

Marketing AI Enterprise Management Work Management Marketing Management 99