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Three Challenges in Marketing Financial Services to Millennials

SmartBug Media

Over the next decade, financial services marketing challenges will increase significantly. But millennials don’t have the greatest relationship with financial institutions. Consider these stats: 92 percent of millennials don’t trust financial institutions. What should your marketing team do?

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WordPress SEO Guide: SEO Considerations in Using the WordPress CMS

seo.co

Due to its affordability, functionality and ease of use, WordPress remains the market dominant leader in content management systems (CMS), maintaining a 40%+ market share for all hosted websites on the net. Why You Should Choose WordPress as Your CMS for SEO. Luckily, there are several options available for keeping your CMS secure.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools. Competitive Intelligence and Benchmarking Tools.

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. The goal is to reveal the pain points and benefits of each platform so that you can make an informed decision based on what fits your business or project best.

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The latest AI-powered martech tools

Martech

Turbo to its event analytics platform. In a refreshing moment of PR humility, the company says it “believes Yext Content is the first headless CMS built on a foundation of AI and knowledge graph technology.” The enhancements utilize heuristic models and US districting data to facilitate superior ad curation.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. Whether you're a publishing powerhouse or an independent news organization, you need a suitable CMS with robust technology for high-quality content.

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Decoding generative AI: Top LLMs and the app ecosystems they support

Martech

Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? How long do you need to archive the information? Below, I outline the major LLMs on the market, their primary uses and the pricing information available. Costs are likely based on usage and the AWS infrastructure utilized.