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The Beginners' Guide To Email Tagging That Can Help Boost Engagement

SendX

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.

Tagging 342
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TicketCo hires Tomorrow People for brand & marketing strategy overhaul

Tomorrow People

The company’s growing network of UK customers includes major sports clubs like Birmingham City FC, and entertainment venues including the Junkyard Golf Club chain. The programme will begin with market and customer research, which will inform a new positioning, branding and messaging framework.

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The Marketing Book Podcast: “Any Insights Yet?” by Chris Kocek

The Forward Observer

Create New Categories. by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. Create New Categories. Any Insights Yet?: Connect the Dots. Transform Your Business. Any Insights Yet? Packed with real-world examples from leading brands and award-winning campaigns, Any Insights Yet?

Planning 152
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Did Taylor Swift make Super Bowl 2024 the largest game day to date?

illumin

Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” million.

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The Marketing Book Podcast: “Simply Put” by Ben Guttmann

The Forward Observer

Simply Put: Why Clear Messages Win―and How to Design Them by Ben Guttmann About the Book How do you break through the noise? About the Author Ben Guttmann is an experienced marketing executive and educator on a mission to get leaders to connect more effectively by simplifying their message. The answer is simple. Literally.

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Current trends in marketing and data have deep roots

Martech

The specific date will vary, of course, according to your location and what you count as the beginning of lockdown, but for me, in New York City, it all started around the time the museums, libraries, restaurants and bars closed. ” Slowly, however, the physical crept back; but in a new guise. Those other trends?

Trends 113
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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. Now, these big screens in city centers are not just used for brand awareness, but they can be used to drive response.” A campaign in the U.K. Experiential culture.