eDataSource

APRIL 4, 2019

SCENE : We’re talking to a sales prospect about what we do. Direct access to the eDataSource platform gives you unlimited, on-demand usage, to answer ad hoc questions, with queries returned in seconds; and to support longer-term projects and deep-dives addressing business issues of consequence to you.

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Deliverability CAN-SPAM Consulting Paid Search Agency 40

eDataSource

OCTOBER 4, 2018

This year, eDataSource added a powerful KPI to our inbox performance reporting platform: by domain, the percentage of “inactive” subscribers; i.e., those who haven’t opened an email from that sender in 90 days or more. The post Subscriber Inactivity Impact appeared first on eDataSource. So, what to do?

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Ad Frequency Opt-in Domain Segmentation 49

eDataSource

APRIL 1, 2019

That’s what the black art of email deliverability is all about. Keep them guessing about when your next email will arrive. The post 10 Tips for Killer Email Deliverability Results appeared first on eDataSource. Never send email on a consistent regular schedule. People love suspense.

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Deliverability Tips Blast Campaigns CAN-SPAM 69

eDataSource

OCTOBER 15, 2019

Tony Patti, VP Deliverability & Compliance, eDataSource. Like Michelle, if you’re told we have to have killer numbers for Black Friday, we don’t really care about September and October but November and December is make or break. Hotmail has been a little bit quirky about their hourly volume rates. Actually, build it up.

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Deliverability Optimization Open Rate Ideal Customer Profiles 42

eDataSource

OCTOBER 7, 2019

We invite you to explore the next level of competitive email intelligence with Journey Mapping in eDataSource’s Competitive Tracker. There’s so much more to discover about what makes a top performing email program. The post Journey Mapping: Next Level Email Intelligence appeared first on eDataSource.

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Rules Purchase Email Marketing Creativity 51

eDataSource

MARCH 25, 2019

We analyzed promotional email for about 700-800 travel brands in these six sectors. For the worst quartile, that’s consistently about 40% or more email messaging that’s going directly to spam. The post Deliverability Benchmarking Series: Travel appeared first on eDataSource. Additional methodology details can be found below.).

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Advertising Benchmark Deliverability CAN-SPAM Analysis 54

eDataSource

APRIL 29, 2019

We analyzed promotional email for about 750-900 related brands in these nine sectors. For the worst quartiles, that’s consistently about 35-50% or more email messaging that’s going directly to spam. The post Benchmarking Series: Entertainment Industry appeared first on eDataSource. Benchmark data help you set a standard.

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Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

eDataSource

MARCH 6, 2019

Let’s look at an example from Sephora: Sephora is smart about crafting campaigns that highlight their audience’s interests, which is one reason why they have great inbox deliverability. Don’t be shy about experimenting with new imaging, fonts and layouts. Create your design.

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Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

eDataSource

NOVEMBER 14, 2019

At eDataSource, we strive to help our clients learn proactive steps to avoid these situations in the first place, the KPI’s and warning signs to help raise the alarm when potential issues arise, and if/when you do find yourself on the wrong side of a major email blunder, how finding the right deliverability partner can help get you back on track. .

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Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

eDataSource

AUGUST 14, 2019

We analyzed promotional email over a two-year period for about 900 related brands we track in these eight sectors. The post Benchmarking B2B Emails appeared first on eDataSource. The seventh in our performance benchmark series covers B2B marketing email. This analysis includes eight key industry sectors we classify in this space.

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Advertising Benchmark B2B Advertising Agencies Trade Show 58

eDataSource

DECEMBER 9, 2019

Still, Black Friday references during the analyzed period period exceed Cyber references by about 3.5 The post Black Friday/Cyber Monday Deep Dive appeared first on eDataSource. All but four of these brands (Barnes & Noble, Kohl’s, Macy’s and JC Penney) continued to mail “Cyber” references past Cyber Monday itself.

Merchandising 64

Merchandising Amazon Deliverability Multi-Channel 64

eDataSource

APRIL 16, 2019

We analyzed promotional email for about 900-1,000 related brands in these eight sectors. Highlights: Average read rates run from a high of 40% for brands in the top-ranked quartile for that metric (Q1 2019), down to about 5% in the bottom quartile (Q1 2018). The post Benchmarking Financial Services appeared first on eDataSource.

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Advertising Benchmark Service CAN-SPAM Analysis 60

eDataSource

JULY 11, 2019

We analyzed promotional email over a two -year period for about 320-519 related brands we’ve tracked in these five sectors. The post Benchmarking Household and Home Improvement Emails appeared first on eDataSource. Additional methodology details can be found below.).

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Advertising Benchmark CAN-SPAM Trends Analysis 40

eDataSource

APRIL 18, 2019

Not the norm, even for a large brand, this send volume was about 558% higher than Kohls average send volume all week (see chart below). appeared first on eDataSource. Last chance to stack your 30% off with 50% off Specials! The post Deliverability Inspo: Does your email program win the Easter egg hunt?

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Deliverability CAN-SPAM Practices Course 59

eDataSource

MAY 20, 2019

On average, these tracked brands mailed about 10% of their campaigns during Mother’s Day weekend itself. Overall, the group’s related campaign volume increased by about 20%. The post To Mom with Love: 2019 Mother’s Day Emails appeared first on eDataSource. The other brands mostly deployed three to four weeks beforehand.

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Deliverability Amazon Analysis Lead Ranking 59

eDataSource

AUGUST 23, 2018

The brands are about evenly divided between those with improving year-over-year deliverablity, and those whose deliverability declined. The post 2018 Back to School Email Activity appeared first on eDataSource. These are very typical of how Amazon configures and targets its email content.

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Activities Amazon Deliverability Statistics 44

Hubspot

JANUARY 6, 2020

That said, content is just one of the many marketing pillars — and I'm not the only one with ideas about where our industry is headed. But technology is now letting marketers listen to anonymized conversations at live events via social media to learn about consumer's opinions, expressed in their native environments. "We

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Marketing AI Lead Ranking Work Management Marketing Management 90

eDataSource

JULY 6, 2018

As if we needed proof of what season we’re in, searing heat has been oppressing just about every part of the continental U.S. Still, we had a somewhat peaceful midweek July 4 th holiday, the All Star game is about a week away, and that same date also marks Amazon’s much-anticipated 2018 Prime Day event. It’s almost all about sales.

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Amazon Deliverability Email Campaigns Promotion 45

eDataSource

MAY 15, 2019

And what’s not to love about it? Without a deliverability monitoring platform, you may never know about outsider attacks or lack of authentication within your mailing stream. The post 3 Reasons Why Deliverability Monitoring Matters appeared first on eDataSource.

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Deliverability CAN-SPAM Work Management Marketing Management 51

eDataSource

JULY 20, 2018

Many of us think about sophisticated audience and message optimization as the primary factors driving marketing email performance. The post Fighting for the Inbox: Clearing the Air on Deliverability appeared first on eDataSource. We believe that the minimum standard of acceptable inbox performance is 90% deliverability.

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Deliverability Marketing Management CAN-SPAM Vendors 44

eDataSource

JUNE 19, 2018

Not shown in table, but worth noting: About 8% of Father’s Day emails deployed this year on Father’s Day itself, versus 6% last year. Those campaigns had slightly lower deliverability performance and about the same read rate performance as did campaigns without subject line emoji’s. Thirty Days Ended Father's Day. Stay tuned.

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Deliverability Amazon Urgency Marketing Pricing 44

eDataSource

JULY 30, 2018

Accounts vary, but whatever you hear about Amazon’s recent members-only Prime Day event, the one certainty is that it has become a worldwide retail phenomenon generating huge buyer interest and industry attention. The post Email Scale and Sophistication Key Drivers of Amazon’s Prime Day Success appeared first on eDataSource.

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Merchandising Amazon Multi-Channel Impressions 44

eDataSource

NOVEMBER 26, 2018

Read rate performance, measured as the percentage of campaigns exceeding 20% read rates, improved for about half the analyzed brands. Email Black Friday Run-up appeared first on eDataSource. Stay tuned for our full rundown on Black Friday and Cyber Monday email activity and performance, due out on November 29 th. The post FLASH!

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Amazon Deliverability Merchandising Pricing 40

eDataSource

DECEMBER 4, 2018

Versus the earlier run-up period, emails specifically themed to Black Friday and/or Cyber Monday increased their presence within the total flow, but still averaged only about 5% of total activity. The post A Last Look at Black Friday/Cyber Monday appeared first on eDataSource.

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Merchandising Deliverability Amazon Analysis 51

Martech

JUNE 8, 2023

Is the holiday or event email a worthy effort that shows customers your brand cares about their well-being? That is, remind them about a holiday or event they’d just as soon avoid. Its value has also generated an ongoing debate among email marketers. Or does it end up doing what you tried not to do? On the face of it, yes.

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Opt-out Intent Opt-in Trigger Marketing 101

Martech

SEPTEMBER 12, 2023

Think about the last time you tried to talk a friend or family member into doing something. Source: eDataSource 4. Source: eDataSource 6. They can inspire you to start thinking about redesigning your templates to make them more conversion-centered and persuasive. Dig deeper: Does your email copy persuade or sell?

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Design eCommerce Ideal Customer Profiles Act-On 127

eDataSource

AUGUST 27, 2019

Marketing teams and business leaders are talking about it and know they are supposed to need it. Yes, even we at eDataSource have begun to incorporate AI into our technology and marketing-speak. Founded in 2003, eDataSource was launched with the idea of providing in-depth insights into the world’s email marketing programs.

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Deliverability Marketing AI CAN-SPAM Network Marketing 53

eDataSource

JUNE 24, 2019

We won’t worry too much about those auto-replies, but this is a great time to check in on your rules for handling both hard and soft bounces. The post Email Bounce Rules appeared first on eDataSource. You’re likely seeing many Out of Office notifications from your colleagues and vendors alike. And if you need help, let us know.

Rules 42

Rules Deliverability CAN-SPAM Vendors 42

eDataSource

JUNE 29, 2018

We’re documenting and analyzing this downtrend more extensively, but we wanted to share our topline thoughts on what we’ve been seeing, what may be causing it, and what you might want to do about it. appeared first on eDataSource. To begin, take a look at the graph below. Five of them are in the big box/major retailer category.

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Multi-Channel Deliverability Comparison Amazon 42

Litmus

DECEMBER 13, 2018

As we mention in our 2018 State of Email Analytics report , Return Path is the most popular third-party tool for deliverability monitoring, followed by 250ok, MailMonitor, eDataSource, EmailReach, and SendForensics. Do you have any insights about interactive emails? Homegrown deliverability monitoring tools are also very popular.

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Webinar Metrics Budget Programs Research Deliverability 51

eDataSource

JANUARY 9, 2020

It’s been about four months since we last talked about email from the presidential hopefuls , reviewing campaigns from a crowd of twenty-two democratic presidential prospects. The post Decision 2020: Email from the Presidential Contenders appeared first on eDataSource.

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Analysis Campaigns Trends 52

eDataSource

OCTOBER 9, 2019

And, predictably, the battle being fought with email is much less about conflicts of principle than about leveraging those conflicts to raise money. Let’s talk about what we’re seeing. The post Political Update: Impeachment Fever – Going for the Bucks appeared first on eDataSource. We’ll keep watching and reporting.

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CAN-SPAM Sample Opt-in Differentiation 40

eDataSource

AUGUST 22, 2019

The next Presidential election is still about fifteen months away, and many of us feel like it’s been going on since the last one ended. The post Decision 2020: Email from the Presidential Contenders appeared first on eDataSource. The overall impression is like seeing Christmas goods on display in stores before Labor Day. .

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Deliverability CAN-SPAM Comparison Customer Surveys 54

eDataSource

SEPTEMBER 17, 2018

All three have large overall email audiences; the two larger of those at or about 3-5 times the size of the smallest. Another only about 34%. The post Special Political Update – Midterms Run-up appeared first on eDataSource. The Democratic Senatorial Campaign Committee (DSCC.org). Sherrodbrown.com. Jimrenacci.com.

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Domain Terms and Conditions CAN-SPAM Deliverability 45