Marketing Craftmanship

NOVEMBER 22, 2023

For example: one-off quotes in news stories, pay-to-play articles in any type of publication, and pickup from most press releases are worthless. The most valuable type of earned media is bylined articles in respected business and industry trade publications that showcase your firm’s intellectual capital.

PR 130

PR B2B Marketing & Strategy Sales Cycle 130

Trade Press Services Newsletter

NOVEMBER 2, 2023

Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. A feature article will boost your visibility and provide further credibility to your thought leadership platform. Share the Award News with Your Existing Network. Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Marketing Insider Group

AUGUST 15, 2023

The Role of Fresh Content in SEO Just like how viewers expect to see new stories and updates on the news every day, your audience and search engines expect to see new information on your website regularly. The Significance of Fresh Content Search engines, like Google, have a preference for new and updated content.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

SEPTEMBER 28, 2020

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management).

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

illumin

APRIL 11, 2024

Just imagine seeing your favorite TikTok influencer’s video as you’re scrolling through your morning news article or a brief commercial break while streaming your favorite TV show. With its huge success, this content is worth celebrating outside the boundaries of social media as well. Imagine the profound impact that would have.

Barriers 127

Barriers Brand Identity Branding Content 127

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. The Forecast Delivers Business Growth.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Webbiquity

APRIL 11, 2023

For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

MARCH 26, 2024

SEO articles that say you need 1,500 to 3,000 words on a page to rank. In the highly competitive world of general-news newsletters, success depends on growing a base of subscribers who actively open, read, and click. Publications that pay contributors by the word. But what most communicators ultimately want is simply to be effective.

Newsletter 170

Newsletter Blogger PR Paper 170

Marketing Insider Group

SEPTEMBER 29, 2020

As well as covering the latest news and helpful information in areas such as legislation and taxes, the ADP blog covers more “human” topics such as the importance of empathy in leadership and creating meaningful connections with employees while working remotely. One area where it’s really excelling is the content on its official blog.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

RebelMouse

OCTOBER 19, 2023

Among the points they made is that search is constantly evolving; 15% of all searches are new. News and information changes every day, and there are many different ways to search for the same things. Google Search and Discover Horowitz and Xiao talked about the ways in which news appears on Google.

Google 103

Google Keywords FAQ Custom Publishing 103

Marketing Insider Group

NOVEMBER 8, 2022

Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Is there key information missing from this article? Your answers will help determine which articles your team can improve. Is there value in recreating this content?

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

SEPTEMBER 12, 2023

In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing. At MIG, we use AI-driven platforms to optimize the distribution of our clients’ articles and content, ensuring that their stories land in front of the eyes that matter most.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. It helped the article attract a lot of shares and backlinks. As shown in this screenshot, the article generated over 6,000 backlinks from 860 domains, including sites like Forbes and Entrepreneur. Guest post by Mitt Ray.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Craftmanship

OCTOBER 25, 2023

Despite the erosion of public trust in “fake news” (mostly related to political and world news reporting), business and industry trade media sources continue to have a high degree of credibility and influence.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Top Rank Marketing

NOVEMBER 24, 2023

The Drum ON THE LIGHTER SIDE: A lighthearted look at “Intent Signals” by Marketoonist Tom Fishburne — Marketoonist Ethernet is Still Going Strong After 50 Years — IEEE Spectrum TOPRANK MARKETING & CLIENTS IN THE NEWS: Lee Odden / NetLine / TopRank Marketing — 3 Key Takeaways From Content Marketing World 2023 — Convince and Convert Lane R.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Salesforce Marketing Cloud

DECEMBER 19, 2023

What can you say about a technology that, in under a year, captured the world’s imagination, became the #1 tech spending priority , spawned countless news articles, drew the attention of the White House, and was featured on “Last Week Tonight with John Oliver,” “60 Minutes,” “Saturday Night Live,” and “South Park”?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Kyle’s resumé includes jobs at eight different news outlets. These articles are released monthly, typically during the first week of the month.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news).

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Trade Press Services

FEBRUARY 19, 2024

Marketers understand the benefits of publishing bylined articles and other content in trade publications. Having a collection of published scholarly articles in your EB1 Green Card portfolio can seriously boost your chances of success,” says Chris Ingram of the Law Offices of Chris M. Don’t fall behind on frequent changes.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Top Rank Marketing

DECEMBER 29, 2023

Have you found a top B2B marketing news item we haven’t covered yet? Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

RebelMouse

NOVEMBER 19, 2023

Reaching a new audience is one of the best aspects of Microsoft News, the same service that powers MSN and the rest of Microsoft's content ecosystem. The network accepts a variety of content sources, from lifestyle brands to news sites. Below are examples of how articles forwarded to MSN show up in Microsoft Bing News.

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

xiQ

MARCH 1, 2023

At the heart of xiQ’s platform is its AI-powered content curation engine, the WorkbenchTM, which pulls together the most relevant and recent articles from the most reliable sources to construct a newsletter that xiQ refers to as a Digest. Missing out on business-critical news is not an option.

B2B Thought Leadership 116

B2B Thought Leadership B2B Marketing Curation Thought Leadership 116

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

seo.co

JANUARY 23, 2022

Actually, building links on major news sites isn’t as difficult as you might imagine. Move the “meat” of your articles as close to the top as possible. Continually publish thought leadership articles on your website that are sharable, include research findings. Take Advantage of Google News.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Varicent

JULY 27, 2023

You’ve likely seen it in the news, scrolling online, or even heard about it in company meetings. In fact, a recent McKinsey article shared that 57% of CFOs believe that company performance has been more volatile over the past 12 months, and 51% expect similar volatility in the next 12 months.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 98

Heinz Marketing

AUGUST 29, 2021

Although I am no longer in the business of media monitoring as a PR specialist, part of me will always be keen to consume news that is most relevant to me. Whether that be getting local updates on the COVID-19 situation, specific industry news, or maybe content marketing inspiration, Flipboard curates a news feed for you.

Curation 115

Curation PR Tagging Consulting 115

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Search Engine Journal

DECEMBER 6, 2022

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers. The post Meta Would Rather Remove News Than Pay Publishers appeared first on Search Engine Journal.

Companies 89

Companies Facebook 89

Contently

SEPTEMBER 24, 2021

.” As a result, it looks like we’re barreling towards a new era of social media. The First Era of Social: The News Feed. Second, Facebook introduced the News Feed. It’s hard to remember Facebook before the News Feed, but it was chaotic. The News Feed made Facebook an actual social network.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Hubspot

SEPTEMBER 18, 2023

In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Set up alerts for prospect names or business names and get notified whenever they are mentioned in news on the web. Industry Newsletters : Keeping up with industry news can really pay off.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

nDash

OCTOBER 13, 2022

Social media sites such as Twitter and Facebook can show writers what is trending and news that can complement their pitch. News and Trending Topics. While it’s not possible to read every news publication out there, the Internet has made it easy for writers to find news sources about their idea. Research databases.

Research 98

Research FAQ Training Amazon 98

Content Marketing Institute

JULY 21, 2023

Recent research finds news articles deliver 80% of their lifetime value in the first week. What does that mean for your content plans? Robert Rose explains. Continue reading →

Research 81

Research Content Companies 81