Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.). Yes, we marketers wear many hats.

Planning 100

Planning Content Marketing Marketing Proposals Content 100

Sprout Social

OCTOBER 25, 2016

The perfect setup is for everyone to recognize your logo without any content. According to the Sprout Social Q1 2016 Index , brands received 118% more messages on Instagram content from Q2 to Q4 2015. — American Red Cross (@RedCross) October 11, 2016. However, that’s not the case for most businesses out there.

Social Media 111

Social Media Brand Identity Branding Media 111

Sprout Social

AUGUST 30, 2016

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. When you successfully craft your Instagram branding strategy, you gain a large amount of trust from your followers. This goes against the grain that “boring content” comes from “boring industries.” You Build Trust.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

ConvertKit

JANUARY 15, 2021

That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 spend upwards of five hours a day checking and responding to emails in 2021 —three hours on work emails, and two hours on personal emails ( Adobe 2019 ). billion people expected to use email in 2024. Statista predicts that over 4.1

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. Marriott Bonvoy — “Travel Brilliantly‎” ClearVoice — “Better Content, It’s What We Do.” Better voices, better content.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. Content Inc. : Content Inc. Both titles are worth having on the shelf!

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

JANUARY 21, 2019

So, if you're looking for inspiration on how to craft a successful international marketing strategy and expand your business' reach, check out these examples from 13 successful companies. In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. Global Marketing Strategies. Social media.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

ClearVoice

SEPTEMBER 23, 2019

In just the first year of being readily available on the market, from 2014 to 2015, voice search skyrocketed from a statistical zero to around 10 percent of global search volume. Several of the attendees were Amazon employees that worked on the Alexa team. He disclosed that he was going to be working for Amazon upon graduation.

Traffic 68

Traffic Marketing AI Amazon Mobile Marketing 68

EMagine B2B Blog

JANUARY 5, 2015

I enjoy working intimately with clients and getting to know the in’s and out’s of their business. Favorite project/event you’ve worked on? Say you have an upcoming webinar and you want people to RSVP before February 1, 2015. When you’re not working, what are you most likely doing? Let me explain. Practicing yoga.

Adwords 40

Adwords PPC SEM Click Rate 40

ConvertKit

MARCH 15, 2021

While I was working the ConvertKit booth, Nick walked up and introduced himself as a happy ConvertKit customer, and I knew within the first minute I wanted to interview him for a story. He saved up three years of birthday, Christmas, and chore money to buy his first laptop at 11 years old (he also sold homemade bread to his neighbors).

Youtube 93

Youtube Opt-out Opt-in Conference 93

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. 'Better Voices, Better Content' - @ClearVoice | #ContentMarketing | #Branding | #Freelancing | #Voice | #Tagline Click To Tweet.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Sword and the Script | B2B

DECEMBER 26, 2023

While the playbook for customer marketing is similar to demand-gen, teams will need to create new content and touchpoints focused on the post-sale customer journey.” ~ Cori Webb , Marketing Director, ChurnZero 3. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

DECEMBER 29, 2015

Excitement turns to fear and trepidation as you try to craft a plan and put together the resources to turn all of your lofty ideas into reality. Work to build content on your website that clearly conveys what you offer and how you can help them. 6) Not having a contract or clear Scope of Work (SOW).

CMS Development 28

CMS Development Marketing Websites Work Management Marketing Management 28

Heinz Marketing

DECEMBER 11, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. We are here every Thursday at 11:30 Pacific, 2:30 Eastern.

Top of Funnel 56

Top of Funnel B2B Thought Leadership Lead Ranking Demand Generation Agencies 56

Optinmonster

DECEMBER 14, 2023

But here’s some good news: eCommerce optimization may not be as much work as you think. Related Content: 40+ eCommerce Stats You Need to Know for a Successful Online Store 13 Tips for eCommerce Optimization Here’s a table of contents to help you jump straight to the area you want to optimize first.

eCommerce 83

eCommerce Optimization Conversion Rate Urgency Marketing 83

Heinz Marketing

JANUARY 15, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. By Matt Heinz, President of Heinz Marketing. – Data-oriented.

Top of Funnel 61

Top of Funnel Ideal Customer Profiles Work Management Demand Generation Agencies 61

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

PPC 158

PPC Paid Content Paid Search Agency Advertising Agencies 158

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. Yes, McDonald’s is cheaper and faster, and for a fast-paced world that works. 11) Home Depot. 9) Snapchat.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Content Marketing Institute

MAY 1, 2018

Good content is one thing, but great online content is another. How do you define great content? After all, that’s the point of content creation for us, the marketers. The good news is that content that is high-performing for us is useful for them, our readers. But it should also convert like crazy.

Top of Funnel 110

Top of Funnel Content Click Rate Intent 110

Single Grain

AUGUST 19, 2019

Facebook first introduced their relevance score in 2015 and have continued to refine it since then. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Ad content. Click here to download it for free right now! Get A Free Consultation.

Relevance 80

Relevance Paid Search Agency Facebook Ads 80

Content Marketing Institute

MAY 11, 2018

In her 2017 Content Marketing World talk, Creating a Global Influencer Marketing Program at a Large B2B Brand , Amisha shares what she learned about using proactive, reciprocal actions to build successful relationships between SAP and industry personalities. No centralized, global influencer marketing existed at SAP before late 2015.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Software 103

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the most effective techniques for crafting killer headlines and gripping copy? How can you increase your content marketing footprint through guest blogging? These tips still work for 2015!

Business Blogging 100

Business Blogging Tactics Tips Business 100

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Contents 1. Video Content Marketing Statistics 2.11 Video Content Marketing Statistics 2.11 Get the insights you need to craft a video strategy that works. YouTube Statistics 3.7

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Hubspot

JANUARY 28, 2019

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. Don't have any content on your slides yet? This can help your content capture and hold your audience's attention more easily. Not only is the content remarkable, but the design is also quite clever.

Template 101

Template Design Examples Verticals 101

Moz

AUGUST 24, 2020

Posted by NicoleDeLeon To anyone working in SEO, it’s fairly evident that this is a male-dominated industry. Compared to that, I do see more women at conferences, on online platforms, and in the day-to-day work with clients,” one said. Our study reached SEOs in 51 countries, which we grouped into 11 large regions.

Paid Search Agency 68

Paid Search Agency SEO Work Management Advertising Agencies 68

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work. The Result.

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Outbrain

JANUARY 10, 2019

To save you the hard work, I researched, tuned in, and mulled over the ratings of dozens of podcasts to create a list of the best of today’s digital marketing podcasts. But only a handful of episodes in, audiences were hungry for more tactical content. Start with episode: How to Do Content Marketing on a Budget.

Advertising Agencies 54

Advertising Agencies Planning Copywriting Paid Search Agency 54

Hubspot

JULY 18, 2018

No matter how great the content of your webinar is, though, it doesn't mean much if there's nobody there to hear it. Webinars need to have some type of educational component to it -- whether you're educating your audience about a product, a service, a new piece of content, how to use a tool, and so on. Facebook , LinkedIn and.

Webinar Metrics 52

Webinar Metrics Paid Content Co-Registration Tips 52

Webbiquity

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. ’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice.

Blogger 100

Blogger SIC Opt-out Social Media 100

Hubspot

FEBRUARY 15, 2017

After all, we all love merit-based recognition, especially at work. That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. 4) BMA Awards.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 59

Resources Planning Content Marketing Best Practices 59

SnapApp

JUNE 14, 2017

You can find studies and reports that tell you audiences today crave longer content. Or shorter content. Or snack-sized content. . If you can create an experience out of your content, you’re much more likely to capture your target audience’s attention – and keep it. . Ferrari Infoseason 2015.

Microsite 59

Microsite Examples Advertising Mediums Mobile Marketing 59

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Planning Content Marketing Best Practices 50

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. 25 amazing content marketing resources so far in 2016. How you go about consuming all this content is up to you.

Resources 50

Resources Content Marketing Planning Best Practices 50

Single Grain

OCTOBER 14, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Related Content: . Case Study] The Content Sprout Method: How to Use Strategic Content Marketing to Grow Your Traffic From 0 to Millions. Long-Form Video Content.

Marketing Strategy 109

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 109