ViewPoint

MARCH 19, 2015

On March 3, 2015, Direct Marketing Magazine’s Editor-in-Chief, Ginger Conlon, joined me on PowerViews LIVE to talk about “Where Marketing is Going … and Growing … in 2015.” Take this opportunity to find out how you can direct your marketing and sales organization’s course for 2015.

Television marketing 120

Television marketing Paid Search Agency Mobile Advertising Work Management 120

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.” This was overwhelmingly the number one challenge we faced when working with our clients in 2015 as well.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

Marketing Insider Group

JANUARY 26, 2015

Without any further ado, here is: The Best Marketing Conferences Of 2015. Adobe Summit is in Salt Lake City, UT from March 9-13 and grabs nearly 5,000 marketers to discuss marketing analytics, digital, social, mobile and web marketing techniques. Three of the biggest marketing trends for 2015. I may be going if I’m lucky.

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Conference Planning Best Practices B2B Thought Leadership 100

Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. It’s estimated that over half of all search queries are powered by voice search.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Biznology

JANUARY 29, 2015

This protects larger companies when it comes to mobile employees accessing enterprise materials. Tapping into a wireless carrier’s network and incurring data charges was the only way to check an email, or play a mobile game (while riding, not driving, of course). The post The Tech trends to follow in 2015 appeared first on Biznology.

Trends 80

Trends Mobile Advertising Enterprise Management Internet Marketing 80

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Brandwatch Marketing

MARCH 7, 2023

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 percent in 2015. Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

B2B Marketing Directions

JANUARY 11, 2015

In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015. This post deals with marketing budget and spending trends in 2015. The survey respondents were generally optimistic about their marketing budgets for 2015.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Advertising Channels Trends 56

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. With today’s Spring 2015 product release, we can now take our promise a step further to help marketers deliver the right messages in real-time.

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. Mobile-friendly sites rank higher. This change was probably the most momentous update Google made to its search algorithm in 2015.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Marketing categories that have been the most visible include: Mobile Marketing.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. hours each day watching video content in front of a screen in 2015, eMarketer reports. Mobile Becomes Video Driver. Consumers are Clamoring for Branded Video.

Stats 61

Stats Video Marketing Verticals Emarketing 61

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Consumers are more mobile dependent. What does this tell us? The need to satisfy immediate requirements.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Content Standard

APRIL 28, 2015

percent increase over 2014, and it signals continued growth for social advertising in the years to come. Social spending is currently at its highest in the United States and Canada, where advertisers place the greatest value on this digital marketing opportunity. By the end of 2015, that figure will hit 50 percent.

Social Media 40

Social Media Spending Trends Mobile Advertising 40

KoMarketing Associates

FEBRUARY 10, 2021

Google is either evolving into a “walled garden,” or it’s evolving to meet the needs of “mobile-first” searches and voice search. That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. And it’s why ranking in SERP features are now an SEO’s bread and butter.

SERP 295

SERP Features Google Top of Funnel 295

Content Standard

JANUARY 20, 2015

If 2014 proved anything to marketers, it’s that mobile is a force that can no longer be ignored. In 2015, brands need to prioritize creating a mobile marketing strategy that takes advantage of consumers’ love affairs with their devices. Small tweaks may be enough to greatly improve mobile marketing efforts.

Mobile Marketing 40

Mobile Marketing Planning Mobile Advertising Marketing & Strategy 40

Martech

FEBRUARY 22, 2023

They also release new functionality for their users and advertisers every other week. TikTok is a video-first platform built for mobile, giving it huge advantages over other networks. A 2015 Google report (yes, eight years ago) showed that nearly half of all B2B buyers are millennials. That number has undoubtedly gone up.

B2B Marketing 115

B2B Marketing B2B Enterprise Management Paid Search Agency 115

Crimson Marketing

OCTOBER 29, 2015

A new ebook by MDG Advertising helps to identify the biggest trends of 2015 and how to think about planning for 2016. . Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile video: . occurs on mobile devices #mobilemarketing Click To Tweet. Mobile advertising: .

Trends 100

Trends Planning Mobile Advertising Verticals 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

The name of the game for Facebook advertising is quickly becoming Facebook Messenger. The algorithm will factor in the estimated load time of a web page when someone clicks a link on the Facebook mobile app, versus desktop. How does Facebook determine if the speed of a page is too slow?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

readwrite

OCTOBER 26, 2010

According to a number of analysts, the cumulative mobile advertising revenues in Europe’s five largest economies (France, Germany, Italy, Spain and the U.K.) will top $1 billion in 2015. Currently, mobile advertising campaigns in Europe tend to be relatively small. In the U.S.,

Mobile Advertising 40

Mobile Advertising Advertisements Advertising Banner Ads 40

Content Standard

NOVEMBER 29, 2014

Companies are planning to increase their marketing budgets in 2015 and, in doing so, allocate a bigger slice of the marketing pie to digital. When it comes to allocation within digital marketing budgets, Gartner found that digital advertising takes priority as brands invest in ways to deliver more relevant ads to consumers.

Marketing Budget Creation 40

Marketing Budget Creation Allocation Planning Gartner 40

Webbiquity

MARCH 1, 2016

Mobile has increased dramatically in importance. Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. Another 36% use mobile search. 8%, mobile and sitelinks. 8%, mobile and sitelinks. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5:

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Brandwatch Marketing

JANUARY 7, 2019

Instagram introduced advertising for select brands in October 2013 , but didn’t open up advertising for all until September 2015. There are now over 1m advertisers on the platform. In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue. . At the time, Instagram had only 30 million users.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KEO Marketing

MAY 27, 2015

May 27, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., For more information visit www.keomarketing.com. .

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Brightedge

FEBRUARY 16, 2021

Like the mobile-friendly update in 2015, the interstitial penalty ideally boosts the user experience while also providing website owners with enough time to make the adjustments before their sites lose traffic or rank. Google penalizes websites that use what they termed, ‘intrusive’ interstitial advertisements.

Google 120

Google Brand Identity Branding Banners 120

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

KEO Marketing

JUNE 16, 2015

PHOENIX, June 16, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it was recognized with two 2015 AMA Spectrum Awards for its work on behalf of client Profiles International. For more information visit www.keomarketing.com.

Work Management 48

Work Management Marketing Management Advertising Agencies Ideal Customer Profiles 48

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

Google 82

Google Lead Ranking Lead Scoring Paid Search Agency 82

Adobe Experience Cloud Blog

JULY 3, 2015

Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

Webbiquity

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? Pew Research ). Twelveskip ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

KEO Marketing

MAY 14, 2015

May 14, 2015 – KEO Marketing Inc. , a leading full-service business-to-business (B2B) marketing agency, today announced that it won an Excellence Award in the category of Search Engine Optimization (SEO) in the 2015 Business Marketing Association (BMA) B2 Awards. PHOENIX, Ariz., For more information visit www.keomarketing.com.

Search Marketing 48

Search Marketing Work Management Advertising Agencies Marketing Management 48

Brandwatch Marketing

JANUARY 2, 2019

billion from advertising in 2015. 40bn was spent on social network advertising in 2016. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. 60% of Google’s searches come from mobile devices. billion unique users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Only B2B

FEBRUARY 23, 2022

Furthermore, it is human nature for audiences all over the world to seek customised advertising content and approaches. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. That is the topic of this blog. Conclusion.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117